What's Behind PayPal's Will Ferrell Ads?
Digital payment platform PayPal PYPL -5.32%decrease; red down pointing triangle went live in 1999, eventually spawning its own category of businesses and minting a group of influential billionaires, including Elon Musk and Peter Thiel.
Nearly three decades later, the online-payment business is feeling a bit cramped. Consumers have options ranging from Square and Apple Pay to buy-now, pay-later entrants such as Affirm and Klarna. PayPal increased its presence in the market by acquiring Venmo in 2013, but now it has to work harder than ever to stand out from the crowd.
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