Aussie airline brings back pop-up store
The airline announced it would be bringing back its loyalty reward program after its sellout debut on Chapel St in Melbourne in 2023. Virgin Australia is bringing back its Velocity 1 Point Rewards Store. NewsWire / Luis Enrique Ascui Credit: News Corp Australia
For one day only, Velocity members will be able to redeem items such Bose, Dyson and GHD hair products, designer perfumes, Virgin Australia flights and Lounge access for one Velocity Point.
It will first hit Sydney's Pitt St on Friday, August 22 between 8am and 9am, with dates and locations for Melbourne and Brisbane still to be announced.
From 8am on August 22, members will be able to redeem one reward per member, per location.
Upon claiming a reward, one point will be deducted from the Velocity member account in-store. The first pop-up store will be in Sydney, followed by Melbourne and Brisbane at a later date. Supplied Credit: Supplied
Members must have the app downloaded and one point in their Velocity account to be eligible.
The pop-up shops will feature a mystery prize carousel and claw machines, with Virgin Australia crew on the scene to help.
Velocity Frequent Flyer chief executive Nick Rohrlach said it was easier than ever to earn points in every day life.
'Velocity is all about getting our members to rewards faster and the 1 Point Rewards Store puts the spotlight on that. With Velocity, earning Points is easy and fast,' he said
'You don't need to spend big or wait long for your next reward – spending daily on things like your morning coffee, a tank of fuel, weekly grocery shop or mobile phone bill could get you there in no time.'
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