
Tourism tracker to monitor inflow of tourists in Prayagraj
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Prayagraj: To highlight the Sangam city on the world's religious tourism map after the recently held Mahakumbh, the state govt is all set to develop Prayagraj as the 'City of Temple Corridor'.
The state govt has already released a tourism tracker to analyse and monitor tourism activities in and around city. This tourism tracker includes the monthly number of domestic and foreign tourists, the status of hotels, restaurants, and transportation, the display of tourist spots, upcoming events, and the progress of projects such as Ardh Kumbh, conclave, festivals etc. This method also helps in deciding which areas need more investment or improvement so that the devotees and tourists coming here can get a well-organised, grand experience of temples and religious places.
Regional Tourism Officer (Prayagraj) Aparajita Singh says, "In view of the upcoming Ardh Kumbh, the govt intends to start preparing projects for the preparations from now on." The Tourism Department, Prayagraj Development Authority, Prayagraj Municipal Corporation and Mela Authority have been directed by govt to prepare project proposals for the preparations of the upcoming Ardh Kumbh.
She further added, "In view of the experience gained from Mahakumbh 2025, administration now wants to expand amenities outside the city limits.
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For this, a land bank will be prepared in which facilities like parking, rest houses, cafeterias, and toilets will be developed. For this, there is a proposal to acquire land and develop it on a Triple P model."
After Mahakumbh, the expected increase in the number of tourists in Prayagraj was not seen. For this, dialogue with major tour operators, travel agencies, and representatives of the hotel industry across the country is necessary.
For this purpose, a mega tourism conclave will soon be organised in the city. This initiative will not only strengthen the religious and cultural identity of the city but will also increase employment and business opportunities related to tourism. Earlier, three tourism conclaves were organised in the city and recorded an overwhelming response.
Experts claimed that in order to ensure the continuous arrival of tourists in Prayagraj, it is necessary to increase the number of quality hotels and homestays along with development of infrastructure.
Aparajita, keeping this in view in the tourism tracker, said that efforts will be made to make the process of NOC for hotels smoother.
Currently, there are 124 homestays in Prayagraj, and their number and facilities will be increased. For the first time, to make 'dharamshalas' available to tourists, their registration in the tourism department will also be considered.
PAparajita Singh, meanwhile, says that a corridor of temples was created by combining 11 major temples, including the neglected Dwadash Madhav in the city, for which adequate funds were received. The govt is now preparing a proposal to organise various cultural events like Ganga Aarti and cultural evenings in these temples and the concrete ghats built around them.
A plan is being made to protect the temple corridor from encroachment by vendors. Signages in many languages will be installed around the ghats and temples. The Municipal Corporation will issue a tender for this.
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