Mango signs up Kaia Gerber as latest brand ambassador
Mango is linking up with supermodel and actress Kaia Gerber for a brand ambassadorship, but it's not just a 'face of' deal with the retailer calling it a 'collaboration' that will run throughout the year.
She's summing up its new concept, Craft your own story, that 'speaks of the freedom to be whoever we want to be at any given momento'.
Mango said she 'embodies the spirit of Craft your own story, the brand's concept that aims to underline how fashion can help us to show our different sides and present ourselves to the world with the multiplicity of aspects that define us'.
She follows in along line of the best-known models and actresses (Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penelope Cruz, Kendall Jenner) who've fronted the brand globally.
Called out as a Gen Z favourite, Gerber is said to 'perfectly represent the spirit of our times [and] comes to explain how the clothes we choose can be tools with which to build our own identity and history with strength, style and determination'.
To start, Gerber is fronting the new edition of Caspule, 'the most elevated collection to dress up at the most special events'.
For her debut campaign, she's been shot by photographer Stef Mitchell in dresses from the new Capsule collection that are dotted with embroidered flowers and hand-stitched fringes. Iridescent fabrics, 'sensual silhouettes' and asymmetrical necklines are also key features.
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