K-pop girl group (G)I-dle start new chapter as I-dle to mark 7th anniversary
K-pop girl group (G)I-dle start new chapter as I-dle to mark 7th anniversary
SEOUL – K-pop girl group (G)I-dle have rebranded more simply as I-dle to mark seven years since the act debuted, their label Cube Entertainment announced on May 2.
'(G)I-dle will now be promoting under the new name I-dle,' the label said. It added that the rebranding signals a fresh chapter for the group, which debuted on May 2, 2018.
The updated name drops both the '(G)' – which means Girl – from their English name and the word 'Yeoja', meaning 'Female', from their Korean name.
It reflects the act's desire to move beyond gender-based labels and showcase a broader identity with greater creative and conceptual freedom.
Also unveiled was the group's new logo and symbol.
'The logo, composed of lowercase letters 'i d l e', features a structural design based on the principles of points, lines and planes, symbolising the group's limitless potential and organic connectivity,' Cube Entertainment said.
The new symbol, made up of five lowercase I's arranged in the shape of a star, represents the group's five members coming together as a unified whole.
All five bandmates – Miyeon, Minnie, Soyeon, Yuqi and Shuhua – renewed their contracts with Cube Entertainment in December 2024.
They released their special EP, We Are I-dle, on May 2.
Since debuting with Latata, the group have released a string of hits, including Oh My God (2020), Hwaa (2021), Tomboy (2022) and Nxde (2022).
In 2024, I-dle topped both South Korean and international music charts with Super Lady, the lead track from their second studio album 2, and saw a resurgence in popularity with the B-side I Do Not Like Being Sick.
The group also led the summer season with Klaxon (2024), the main track from their seventh EP, I Sway. THE KOREA HERALD/ASIA NEWS NETWORK
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