Meet your new colleague, the office influencer
Office influencers are not setting out to promote their organisations. They are just sharing their work life on their personal accounts and their content goes viral. ST ILLUSTRATION: MANNY FRANCISCO
The rise of workplace content on TikTok is hard to ignore.
Affectionately dubbed 'WorkTok', hashtags like #WorkLife, #WorkTok and #CorporateTikTok have amassed billions of views, and turned the platform into a kind of digital water cooler – a place where creators chronicle everything from petty office politics to career tips.
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Straits Times
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Straits Times
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