#Latest news with #WorkTokStraits Times13-05-2025BusinessStraits TimesMeet your new colleague, the office influencerOffice influencers are not setting out to promote their organisations. They are just sharing their work life on their personal accounts and their content goes viral. ST ILLUSTRATION: MANNY FRANCISCO The rise of workplace content on TikTok is hard to ignore. Affectionately dubbed 'WorkTok', hashtags like #WorkLife, #WorkTok and #CorporateTikTok have amassed billions of views, and turned the platform into a kind of digital water cooler – a place where creators chronicle everything from petty office politics to career tips. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times13-05-2025BusinessStraits TimesMeet your new colleague, the office influencerOffice influencers are not setting out to promote their organisations. They are just sharing their work life on their personal accounts and their content goes viral. ST ILLUSTRATION: MANNY FRANCISCO The rise of workplace content on TikTok is hard to ignore. Affectionately dubbed 'WorkTok', hashtags like #WorkLife, #WorkTok and #CorporateTikTok have amassed billions of views, and turned the platform into a kind of digital water cooler – a place where creators chronicle everything from petty office politics to career tips. Join ST's Telegram channel and get the latest breaking news delivered to you.