Visa announces its role as Official Payment Partner for K-Star Spark in Vietnam
HCMC, VIETNAM - Media OutReach Newswire - 21 May 2025 - Visa, a global leader in digital payments, has announced its role as the Official Payment Partner for the K-Star Spark in Vietnam – presented by VPBank, set to take place on June 21, 2025, at My Dinh National Stadium in Hanoi, Vietnam. The K-Star Spark in Vietnam – presented by VPBank, organized by Ravolution Asia and with VPBank as the Title Sponsor, offers Vietnamese youth a chance to immerse themselves in the world of K-Pop. The lineup includes renowned artists like G-Dragon, CL, DPR IAN, TEMPEST, and tripleS.
This collaboration with Ravolution Asia, a leading music festival organizer, marks Visa's first local music sponsorship in Vietnam, demonstrating its commitment to connecting with Gen Z and Millennials through their love for music.
Visa's Gen Z Decoded Report[1] reveals that music is a major passion for Gen Z in Vietnam, with 64% highly engaged in it. Concerts are a popular way for Gen Z to connect, with those interested in music attending nearly two live events annually. A significant 95% of these fans show a strong interest in merchandise at live events, preferring clothing and posters, and they can easily purchase these items using debit cards and digital payments.[2]
The K-Star Spark in Vietnam – presented by VPBank offers a unique opportunity to connect with this tech-savvy audience. Through this collaboration, Visa aims to enhance payment convenience, security, and speed, solidifying its leadership in digital payments. As the Official Payment Partner of this event, Visa adds to the excitement by offering an attractive promotion of a 10% discount on all Visa card purchases for event tickets through CTicket.vn, the official ticketing partner, available during the presale at 2:00 PM on May 20th and the public sale at 2:00 PM on May 21st.[3]
'We are honored to be the Official Payment Partner for K-Star Spark in Vietnam – presented by VPBank. This sponsorship underscores Visa's dedication to supporting cultural and entertainment activities while engaging with Gen Z in Vietnam,' said Ms. Dung Dang, Country Manager of Visa Vietnam and Laos. 'By enhancing the concert experience with our seamless and secure digital payment solutions, we aim to provide fans with greater convenience and enjoyment. We believe this collaboration will not only contribute to the success of Ravolution Asia but also offer our clients with sponsorship opportunities on an international scale. This marks a significant step forward in Visa's sustainable development journey with its partners in the Asian market.'
In recent years, by aligning with our consumers' passion points, Visa has actively engaged in sponsorships across both music and sports. The K-Star Spark in Vietnam – presented by VPBank marks the first in a series of five music events in 2025 by Ravolution Asia that Visa is collaborating on.
[1] Visa's Gen Z Decoded Report, commissioned by Visa's Asia Pacific Insights & Analytics team, involved interviewing Gen Z consumers in Vietnam as part of a qualitative study.
[2] Same report as above.
[3] Terms and conditions applied – Cticket | Offers | Visa.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
5 hours ago
- The Star
Airbnb experiences themed after K-pop boy band Seventeen to be rolled out
Airbnb collaborates with K-pop group Seventeen as Airbnb CEO Brian Chesky emphasises Seoul as a strategic market. Photo: Handout In short-term lodging, experience could matter just as much or more than the spaces themselves, which is why a collaboration with a K-pop boy band such as Seventeen is beneficial, said Airbnb co-founder and chief executive Brian Chesky. The collaboration included replicating the set of Seventeen's music video Love, Money, Fame (2024) into real-life accommodation, allowing Carats – as Seventeen fans are dubbed – to experience a unique stay. The props from the music video were also used to furnish the Seventeen-inspired Airbnb room. At a press conference in Seoul on June 4, the vacation rental website's head honcho recalled working with the South Korean group in 2024, a project he said had proved to be hugely popular with not only Seventeen fans, but also Airbnb travellers as a whole, because of the unique experience it offered. 'We plan to roll out Seventeen-themed Airbnb programmes in major cities,' Chesky said at the press conference, without identifying where. This followed a meet-and-greet event for 60 Seventeen fans where the K-pop act were one-day-only special Airbnb hosts, in celebration of their 10th anniversary. Seventeen Airbnb Experience, as the fan gathering was called, was a demonstration of Airbnb Originals, a celebrity-hosted exclusive experience that is part of Airbnb Experiences. Airbnb Originals was launched in May to focus on unique activities run by local hosts. The programme is to help travellers experience their local surroundings with local hosts, according to Chesky. 'The biggest asset in people's lives is really not their home – it's their time. What if people could share not only their space, but their time with someone else?' he asked. The latest trip to Seoul by the Airbnb CEO is part of his global tour to promote Airbnb Experiences. He has made stops in Paris, Berlin, Milan and Tokyo, and emphasised that Seoul is a strategic market he finds deeply inspirational. According to Airbnb South Korea, bookings on the platform in the country in 2024 soared 20% from the previous year. The make-up of international visitors to South Korea is increasingly becoming diverse, the company added without elaboration. – The Korea Herald/Asia News Network
The Sun
7 hours ago
- The Sun
Puspal denies responsibility for (G)I-DLE, Bam Bam concert cancellation
PUTRAJAYA: The Committee for Application for Foreign Filming and Performance by Foreign Artistes (JK-Puspal) has denied claims that the cancellation of the (G)I-DLE and Bam Bam Live concert in Malaysia was due to their failure to obtain the necessary approvals from the committee. In a statement today, JK-Puspal said according to their records, pre-approval for organising the concert was granted on April 28. 'The decision to cancel the concert was made based on a request from the organiser, after considering justifications and the interests of all parties involved. 'In this matter, organisers are required to make thorough preparations, including obtaining early approvals from relevant authorities before organising a concert involving prominent international artistes, as stipulated in the Puspal Guidelines (GPP),' the statement read. The statement also invited the public to obtain more information about the GPP by visiting the website at or contacting Puspal at 03-8911 5356/5384 or via email at puspal@ It was reported last Sunday that the K-Pop Big 2 Super Concert featuring (G)I-DLE and Bam Bam, scheduled for June 16, had been cancelled due to unavoidable circumstances and compliance with local laws and cultural guidelines. Following this, the organiser decided to issue full refunds.
The Star
8 hours ago
- The Star
Puspal denies responsibility for (G)I-DLE, Bam Bam concert cancellation
PUTRAJAYA: The Committee for Application for Foreign Filming and Performance by Foreign Artistes (JK-Puspal) has denied claims that the cancellation of the (G)I-DLE and Bam Bam Live concert in Malaysia was due to their failure to obtain the necessary approvals from the committee. In a statement released on Thursday (5 June), the committee stated that the concert received pre-approval on 28 April. "The decision to cancel the concert was made based on a request from the organiser, after considering justifications and the interests of all parties involved. "In this matter, organisers are required to make thorough preparations, including obtaining early approvals from relevant authorities before organising a concert involving prominent international artistes, as stipulated in the Puspal Guidelines (GPP)," the statement read. The guideline is available at It was reported last Sunday (June 1) that the K-Pop Big 2 Super Concert featuring (G)I-DLE and Bam Bam, scheduled for June 16, had been cancelled due to unavoidable circumstances and compliance with local laws and cultural guidelines. Following this, the organiser decided to issue full refunds. – Bernama
