Devastating ratings blow that could forever change Brisbane radio

Daily Mail​

18-06-2025

KIIS FM's Brisbane breakfast team of Robin Bailey, Kip Wightman and former Broncos star Corey Oates have suffered a devastating blow in the latest radio ratings.
The figures, released on Tuesday, show the trio in fourth place in the prized morning slot with a 10.6 per cent share of the audience.
It's a terrible result for the KIIS FM breakfast crew, which has seen a 1.4-point drop since April's GfK survey.
The poor performance has sparked speculation that the team could be facing the axe, and see the Sydney-based Kyle & Jackie O Show filling the slot.
Industry sources say that management at KIIS FM is pressuring Robin, Kip and Corey to find a way to boost their audience before the end of the financial year, as reported by The Courier Mail on Wednesday.
The poor ratings don't reflect well in the station's new lineup, launched in January, which saw Corey, 30, join Bailey and Wightman after he featured in the popular 'Find Corey a Job' segment last year.
Meanwhile, Nova 106.9's Ash, Luttsy & Nikki Osborne triumphed in Brisbane's 'breakfast wars', landing the top spot for the second time running in 2025 with 13.1 per cent of the audience.
Not far behind them in second position in this survey, with a 13 per cent share, are Stav, Abby & Matt on the Hit Network's B105 Brisbane.
Finishing third were Marto, Margaux & Dan from Triple M's 104.5 with an 11.7 per cent share.
In other results, Triple M topped the chart as the most popular station in Brisbane with 12.8 per cent of the available audience, with Nova trailing on 11.3 and B015 in third place with a 12.8 market share.
KIIS FM was the fourth most popular station in the survey with 10.3 per cent of the audience.
It comes after the station experienced a decline in the Sydney ratings, as management at KIIS FM has spent several months attempting to improve The Kyle & Jackie O Show's standing in Melbourne.
The home of shock jocks Kyle Sandilands and Jackie 'O' Henderson dropped 0.2 per cent of the market share.
However, KIIS FM still finished third in Sydney with a 9.3 overall, with 2GB sitting at 13.6 (up by 0.8) and Smooth sitting at 12.4 (up by 0.6).
And the wildly popular Kyle & Jackie O Show was again number one in FM breakfast in Sydney, with a market share of 12.5 (up by 0.2).
Though their performance in Melbourne has slightly dipped again and they dropped 0.7 to a 5.1 market share following the gains they made last survey.
Sydney juggernauts Kyle Sandilands and Jackie 'O' Henderson have been embroiled in the battle since their multimillion-dollar expansion into the city saw ex KIIS FM stars Jason 'Jase' Hawkins and Lauren Phillips be axed.
On April 29, 2024 Sandilands and Henderson took The Kyle & Jackie O Show to Melbourne in a huge multimillion-dollar expansion deal.
The move triggered the axing of Hawkins and Phillips own KIIS FM breakfast show.
Sandilands and Henderson have since struggled to capture the Melbourne market.
In November, Sandilands vowed to reduce the graphic sexual content on his KIIS FM radio show this year to appeal to the Melbourne audience more broadly.
Brisbane listeners, meanwhile, have only embraced the pain tentatively with their syndicated drive-time slot, 'Hour of Power' finishing this survey with an 11 per cent share of the audience.
The result puts them behind the Nova, B105 and Triple M in the same slot.