Daily Paper Brings Afro-Futurism to Oakley in a New Eyewear Collaboration
Daily PaperandOakleyhave teamed up for the first time – but it's been a long time coming. Since its inception in 2012, the Amsterdam-based label has regularly featured Oakleyeyewearin its photoshoots. Now, the duo's official partnership bridges Oakley's performance prowess with Daily Paper's distinct streetwear aesthetic.
The collaboration blends Oakley's performance-driven design with Daily Paper's culture-centric storytelling arrives just as Oakleynames Travis Scottits first-ever Chief Visionary Officer. It sees the eyewear brand's iconic Gascan frame reimagined through an Afrofuturist lens that merges innovation with cultural heritage – a theme that Daily Paper has frequently explored, drawing on its founders' African heritage.
The glasses feature a matte finish and a bold electric-blue Oakley 'O', paired with a sleek Daily Paper logo on the left lens, elements that seamlessly integrate into a single aerodynamic, high-wrap silhouette that combines two distinct worlds. The brands say the glasses are for those 'rewriting the rules of style, sport, and identity,' and today unveiled a campaign starring French football icon Djibril Cissé – a player renowned for his trailblazing style both on and off the pitch who personifies their shared vision.
Daily Paper x Oakley Gascan drops July 4 at select retailers including Daily Paper'swebsite, priced at €165 EUR.
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The group's name refers to Greenland's mythological polar bear, which is on the territory's coat of arms and symbolizes Greenland's wildness. Since the band formed in 2008, Nanook's brand of melancholic folk-pop has sold around 5,000 records in Greenland − meaning that about 1 in 10 Greenlanders, 1 in 4 or 5 households, could own one. Nanook refused an offer to sign with the Sony record label early on in the band's career because it wanted them to sing in English. Elsner said he and his brother, also a vocalist in Nanook, found the idea "too awkward and unnatural." They also worried it would be a kind of betrayal of their Greenlandic inheritance. Not many international music artists travel to Greenland, Elsner said. Distance and expense are factors. Also, there are no roads connecting Greenland's settlements. Nanook has toured Greenland by boat, plane, helicopter, dog sled and snowmobile. Never a tour bus. 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"It's this crazy beautiful place where there is a dark side," he said, referring to high rates of alcoholism, suicide and incest in some communities. He said Greenland's good and bad, old and new, seeps into its music. Socially conscious rappers talk about colonization. Metal bands like Sound of the Damned sing about "how they want their culture back." Other musicians address the idea of independence from Denmark. And others still, like Elsner's own band, write songs about nature and "stuff that happens to us" and deliberately avoid writing political songs. And if they do, couch them in metaphors "so it doesn't affect some people the wrong way," he said. Greenland's music, Elsner said, is, like the place, staying true to its origins yet also evolving. There are signs, beyond music, of Greenland on the move. A reporter saw one Tesla hum and whir by in Nuuk. There's rumored to be a second one among Greenland's approximately 6,500 cars for an island that's about half the size of the Indian subcontinent and has fewer than 60 miles of road and just three traffic lights. A local boat captain who sails with tourists in Nuuk and elsewhere said that he'd seen only one polar bear in his entire life. It was in a zoo in Copenhagen.
