Govt approves Rs 1cr sponsorship for Troy Costa's Italy show
The state cabinet on Wednesday approved the sponsorship of Brand Goa at Troy Costa's Menswear Showcase during Namaste India in Milan, Italy, on June 20, 2025, with financial support of over Rs 1 crore.
The Entertainment Society of Goa received a proposal from Troy Costa, a globally recognised Indian menswear designer, proposing Goa govt's participation and branding association with his upcoming fashion showcase at the international event. This is a two-day flagship event to showcase Indian lifestyle brands in Italy, as per the invitation received from the Indo-Italian Chamber of Commerce and Industry.
Costa had received an invitation to present the prime fashion showcase featuring his spring-summer 2026 menswear collection.
In response, he has extended an invitation to the govt to partner and headline the show under the Brand Goa initiative, the cabinet said.
The benefits of sponsorship include branding visibility for Brand Goa across all event collateral, including invitees, press releases, venue placements, and digital platforms.
Additionally, there are 20 exclusive VVIP invitations for the fashion show in all official show kits and giveaways.
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