Novotel Deira Creekside launches NOVO25 campaign

Trade Arabia

16-04-2025

Novotel Deira Creekside and Novotel Suites Mall Avenue are launching their NOVO25 campaign, inspired by President His Highness Sheikh Mohamed bin Zayed Al Nahyan's declaration of 2025 as the Year of Community in the UAE.
The yearlong campaign aims to foster connections, create positive change, and strengthen family ties.
The hotels are collaborating with Project REEFRAME, led by FREESTYLE DIVERS, to restore and rebalance ocean and coral reef ecosystems, contributing to marine biodiversity preservation and raising awareness about ocean conservation.
'We're incredibly excited to launch NOVO25 and invite our guests to join us in a year of meaningful experiences designed to help families and friends unwind, bond, and create lasting memories,' said Nishan Silva, Regional General Manager, Dubai & Emirates North, UAE 'This campaign reflects our deep passion for sustainability in hospitality and our unwavering commitment to fostering a sense of community. NOVO25 goes beyond offering fun and surprises; it is about nurturing relationships, championing sustainable practices, and playing our part in shaping a brighter, more sustainable future for both our guests and the world around us.'
'Project REEFrame has been a community project from the outset', said Darryl Owen, CEO of Freestyle Divers and founder of Project REEFrame. 'By educating and training people of all ages, including corporate teams, families, children, students, divers, and citizen scientists, we have not only been able to create awareness about the challenges facing the coastal marine ecosystems in the UAE, we also are providing concrete opportunities for the community to create genuine impact on our projects. Our coral reef project in Dibba Fujairah is a shining example of what can be achieved when we bring passionate people together. Every week our science and conservation team is working with our sponsors, partners, and the public to create measurably positive environmental impact'.
To further their commitment to sustainability, the hotels recently hosted 15 young minds and sustainability champions from various schools for an insightful field trip across both properties.
The students saw how food waste is converted into compost for agricultural use and learned how the hotels are leveraging innovative AI systems like Winnow to minimize food waste, reduce carbon footprint, and enhance sustainable operations.
The Balance the Ocean Art Exhibition will showcase local artists' creative talents, inspiring guests to reflect on the importance of preserving our oceans and reinforcing the hotels' dedication to artistic expression and sustainability.
Novotel's Tea Cooking Classes offer guests the opportunity to learn the culinary potential of tea, from marinated meats to flavorful sauces.
To build lasting family memories, children celebrating their birthdays on the 25th of any month can win a fun-filled celebration at one of the hotels. Parents can join in the fun by following the hotels on social media.