Adobe Reveals New Agentic AI System Of Helpers And Aids For Its Software

Forbes

09-04-2025

At Adobe MAX in London later this month, Adobe will debut the foundation of what will become its ... More first creative agent for Photoshop. The agent will be able to analyze an image and recommend smart, context-aware edits.
Adobe has revealed its vision for accelerating creativity and productivity by using agentic AI. Ely Greenfield, Adobe's Chief Technology Officer of Digital Media Business has been outlining in a blog how the software giant intends to use develop AI agents to enable its customers get even more from its products.
Adobe has invested heavily in its Firefly generative AI platform which enables uers to create video and images that harnessing the power of AI. Now the company is turning its attention to the development of agentic AI—a technology that's capable of conversing, acting and solving complex problems from within the software.
Adobe's approach to agentic AI mirrors the its approach to generative AI. The company says that the best use of AI is when it gives people more control over their work and that frees them up to spend more time doing the things they love, like creating, analyzing or collaborating with colleagues.
Human imagination is the most powerful creative force and AI agents may not be creative, but they enable creative people to unlock insights and produce content that they might not otherwise be able to. AI agents let creatives scale and amplify their work and Adobe says its AI agents will make starting from templates feel stale and old-fashioned.
The new Contract Capabilities in Adobe's Acrobat AI Agent system make easy work of understanding and ... More comparing long and complex documents.
For example, with Adobe Acrobat, AI agents will help people get more from the world's most popular format for digital documents. According to Adobe, there are more than three trillion PDFs in existence and 400 billion are opened using Acrobat each year by Adobe's 650 million monthly active users.
The Acrobat AI Assistant is already available for business professionals and students but Adobe says it's working to bring more agentic-supported capabilities to Acrobat to make it even more helpful for business professionals, knowledge workers and consumers. In the coming months, Acrobat will be able to create custom agents that can be assigned specific roles. The agents will be used to help analyze documents, answer questions and use reasoning to suggest further areas to explore.
In recent years, Adobe Express has proved popular a popular app for producing visual content. Millions of marketers, small business owners, sales teams and content creators have already used Express to boost their visual storytelling. Adobe says that Agentic AI will completely reimagine the content creation process by making it more intuitive and efficient. Express users will benefit from having a guide to help them achieve better outcomes, regardless of their prior experience using the software.
Adobe has been building an agent for Adobe Express that can act as a creative partner across all stages of the creative process. The company says the agent will help customers build their vision better and faster without having to learn every aspect of the software. Users will be able to ask the AI agent to create and improve upon an existing design while maintaining the ability to do more edits and refine the work.
Adobe Express has already been helping people make visual impact but with AI Agents it could be even ... More more helpful.
For small business owners, agentic AI could help with the creation of eye-popping designs by incorporating trending fonts, effects and looks from the creative community. For enterprise marketers, an AI agent might could be used to create a whole new set of campaign assets in minutes by localizing preapproved on-brand materials developed by the creative team. For students, the agentic AI in Express could have the potential to inspire new levels of critical thinking across a range of disciplines and encourage more impactful ways of communicating ideas.
Creative Cloud is Adobe's flagship suit of software and it's a favorite with creative professionals the world over. Adobe says AI agents will soon become a natural part of the creative process that makes its tools more powerful and productive in much the same way that Firefly generative AI has.
In the two years since Adobe launched Firefly, it claims its customers have generated more than 20 billion commercially safe, production-ready assets and now more than one billion Firefly assets are being created each month, mostly as part of existing workflows within Creative Cloud apps.
More than 75% of Photoshop users already use Firefly-powered features and Adobe claims its AI agents will have the potential to create a similar impact. For example, users could give instructions to the agent to finish a series of mundane tasks, freeing the user up to move on to producing a new design or to train themselves on using a new tool or technique. By giving the tedious tasks to an agent to complete, users can get on with more thoughtful and productive creative work
The Adobe Creative Cloud provides a wide range of tools for the creative process. With new AI ... More Agents, the software will be able to do more, including taking the drudgery part out of the creative process.
Adobe says it has already laid the groundwork for intelligent, agent-driven workflows with Photoshop. For instance, last year the company introduced Distraction Removal which analyzes an image and finds distractions like poles, wires and people in the background which it then removes with just a click.
At Adobe MAX 2025, in London later this month, Adobe will debut the foundation of what will become its first creative agent for Photoshop—with the all-new Actions panel. Photoshop will be able to analyze an image and recommend smart, context-aware edits. For example, if you want a more dramatic sky, Photoshop will not only spot the opportunity to improve the image, but it can also do it with a single click, while still allowing users to keep control. Users will be able to use natural language to access more than 1,000 one-click actions across Photoshop.
The new AI agents aren't just about faster edits. Another Photoshop agent will be able to help users learn how to use Photoshop, share feedback and even offer suggestions, as well as handle repetitive tasks like preparing assets for export. At all times, Adobe insists the user will stay in control of the creative process, while the agent does the grunt work where it's needed or wanted.
New AI agents aren't just about faster edits. Another Photoshop agent will be able to help users ... More learn how to use Photoshop, share feedback and even offer suggestions, as well as handle repetitive tasks like preparing assets for export.
Video users haven't been forgotten either. Adobe has laid the foundations for agentic professional video workflows in Premiere Pro. Recently, the company released Media Intelligence in Premiere Pro. This understands the content of clips and automatically recognizes objects and the visual composition of shots in every frame. Adobe says the reception from video pros has been phenomenal because Media Intelligence solves a time-consuming part of the editing process, helping creatives find what they need in seconds by understanding the content and its context.
According to Adobe, these AI agents are just the beginning. The company is working on agents that understand all media and can be directed to take actions like developing a rough cut. The hardest part of the editorial process is often getting started by finding the best shots in mountains of footage and combining them in a way that tells a coherent story. While AI can't replace the creative inspiration of a human, with input it can make some educated guesses and help get the project off to a solid start.
AI can also understand spoken dialog and parse information within an image or frame of video, it understands camera moves and compositional elements such as 'angle,' 'wide shot' and 'close up.' Once a project is started, AI can provide suggestions that help users quickly develop and explore creative options.
Physical gadgets like Logitech's Creative Console help to speed up the editing process with Premiere ... More Pro, but with Agents, so much more of the initial stages of a project can be handled by AI.
Agents will also help people learn how to perform complex tasks with a few keystrokes, enabling them to grow as editors. Adobe says it envisions a world where users can direct a creative agent to help them refine shot choices, craft rough cuts, assist with color, help mix audio and much more.
With Adobe's Firefly family of AI models, the company says it has taken the most creator-friendly approach to AI in the industry. It has integrated Firefly-powered features into its products to help accelerate and expand the creative process. Now with the advent of agentic AI, there is the potential to help every creator, at every skill level when working across every medium.
The Adobe research scientists and engineers who have helped to create Acrobat's AI Assistant and AEP AI Assistant, are now turning their attention to building the foundational pieces for Adobe's new agentic AI framework. The team has already started building toward this future by creating Experience Platform Agents in Adobe's enterprise applications that augment the capabilities of marketing and creative teams to drive personalization at scale.
Adobe believes agentic AI can act as a powerful force multiplier for creative professionals. By learning from feedback, adapting to changes and proactively contributing ideas and execution for faster delivery, intelligent agents have the potential to accelerate creative work and enable a single creative to scale their imagination and output by enabling them to work with speed, versatility and impact.