Latest news with #ElyGreenfield
Forbes
6 days ago
- Business
- Forbes
Adobe's Lesson In Communication And Creator Trust
Adobe CTO Ely Greenfield sat down with Forbes Talks to discuss Adobe's decade-long AI investment, emphasizing their distinct approach with Firefly, built on licensed content for commercial safety, as opposed to models trained on scraped data. Greenfield also explores the delicate balance between AI augmentation and human creativity, addressing concerns about AI potentially displacing artists.
Yahoo
18-06-2025
- Business
- Yahoo
Adobe Launches Firefly AI Image Generation App for iOS and Android
Adobe has released its first AI smartphone app, Firefly, for iOS and Android devices. The app will feature Adobe's own AI model along with models from partner firms such as OpenAI and Google, so users will have quite a few tools for generating images and videos. Adobe says the app lets subscribers generate unlimited basic images using Adobe's models, with extra charges for access to premium models and those from partners. Firefly also gets models from Ideogram, Luma AI, Pika, and Runway. You can access these through Firefly Boards, which is part of the Firefly web app. The subscription cost is the same as the web version and starts at $10 per month, as reported by Reuters. Adobe has not disclosed how much it pays partner model providers for use in the Firefly app. The company says its AI model is trained only on material it has a legal right to use, and it gives users protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, says that the company's approach to commercial safety and transparency in AI training is an important point for many customers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield told Reuters.
Tahawul Tech
18-06-2025
- Business
- Tahawul Tech
Adobe releases dedicated AI-image generation app
Adobe Inc. recently released its first dedicated AI smartphone app that includes AI models from the company and will feature partner firms in the future. This is understood to be part of a strategy to tap into a growing trend of sharing AI images and videos over social media. The new Firefly mobile app packages Adobe's own AI model together with models from OpenAI and Google and is available on iOS and Android phones. In addition, Adobe is planning to integrate models from new partner firms Ideogram, Luma AI, Pika and Runway, which will be accessed in Firefly Boards, a product that is part of the Firefly web app. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's Chief Technology Officer for Digital Media, said Adobe's approach has also gained some resonance among consumers. 'Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator,' Greenfield said. Source: Reuters Image Credit: Stock Image
Time of India
18-06-2025
- Business
- Time of India
Adobe brings AI-image generation app to phones, adds partners
Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new app, called Firefly, packages Adobe's own AI model together with models from new partner firms Ideogram, Luma AI, Pika and Runway, and is available on iOS and Android phones. Previously, the service was available only as a web version, that used models from Alphabet's GOOGL.O> Google and OpenAI in addition to Adobe's model. Those models will also be available in the app, Adobe said. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.
Time of India
18-06-2025
- Business
- Time of India
Adobe brings AI-image generation app to phones, adds partners
Adobe Inc. released its first dedicated artificial intelligence smartphone app on Tuesday that includes AI models from the company and partner firms, in a bid to tap into a growing trend of sharing AI images and videos over social media. The new Firefly mobile app packages Adobe's own AI model together with models from OpenAI and Google and is available on iOS and Android phones. In addition, Adobe is integrating models from new partner firms Ideogram, Luma AI, Pika and Runway, which can be accessed in Firefly Boards, a product that is part of the Firefly web app. Generating images that can easily be shared on social media has become a key driver of AI interest, with OpenAI's Ghibli-style AI images driving record traffic to the ChatGPT creator. Adobe's mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company's premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month. The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. Adobe has not disclosed how much it pays the partner models on the Firefly app. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims. Ely Greenfield, Adobe's chief technology officer for digital media, said Adobe's approach has also gained some resonance among consumers. "Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator," Greenfield said.
