K-pop idol Annie Moon of Allday Project channels approachable luxury

South China Morning Post

31-07-2025

Annie Moon of coed K-pop group Allday Project is capturing attention not only for her idol debut but also for her luxurious and distinctive style, which perfectly blends high-end fashion with
Gen Z flair
Annie Moon with her bandmates from the new coed K-pop group Allday Project. Photo: @allday_project/Instagram
Since the group's debut last month, their double title tracks 'Wicked' and 'Famous' have gained traction on both streaming charts and music programmes. As the group's popularity surges, Moon – a third-generation member of the Shinsegae retail conglomerate family – has emerged as a stand-out member, drawing the most buzz.
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Annie Moon in a behind-the-scenes photo for Allday Project's music video for 'Famous'. Photo: @allday_project/Instagram
She was already in the spotlight due to her high-profile background, but since stepping onto the stage, Moon has impressed fans with her refined rapping skills, commanding performances and captivating visuals. Her label as a 'chaebol third-generation idol' has naturally fuelled curiosity about her
personal style and daily life – especially the luxury items she wears and uses. True to expectations, Moon has shown a knack for incorporating high-end designer pieces into her everyday looks, while adding a modern, edgy twist that resonates with millennials and Gen Z.
Annie Moon marks the debut of Allday Project wearing a Balenciaga miniskirt paired with a basic tee. Photo: @anniesymoon/Instagram
In photos released to mark Allday Project's official debut, Moon wore a denim miniskirt from French luxury brand Balenciaga paired with a basic T-shirt to create a clean yet polished everyday outfit. The skirt, priced at over 2 million South Korean won (around US$1,450), highlighted the rapper's urban image and subtly conveyed her upscale yet accessible fashion sense.
Annie Moon attends Balenciaga's winter 2024 show in Paris. Photo: @anniesymoon/Instagram
This isn't the first time Moon's affinity for the brand has drawn attention. She was previously spotted attending Balenciaga's
2024 winter season show dressed in all-black with a mini shoulder bag from the label, delivering a look that was chic and edgy.
Annie Moon shops at Balenciaga's Parisian flagship. Photo: @anniesymoon/Instagram
In another sighting at the brand's flagship store in Paris, Moon paired a bulky black high-heeled boot with an oversized leather jacket and a short hemline, further showcasing her distinctive fashion sensibilities.