iPhone 17 series launch date: Here's when Apple may launch 2025 iPhone lineup
series is expected to make its debut later this year in September. While the company is yet to announce the exact launch date, Bloomberg's Mark Gurman has suggested a likely date for Apple's fall event. According to him, the Cupertino-based company may host an iPhone launch event on September 8. In his weekly PowerOn newsletter, Guram writes: 'The company usually unveils its new iPhones the week after Labor Day. If that holds — and there's no reason to believe it won't — you can pencil in the keynote for the week of Sept. 8'.
Apple iPhone 17 launch date (expected)
'In the past, Apple has typically favored Tuesdays, but there have been some exceptions in recent years. So it could be that Monday (the 8th), though I suspect the 9th or 10th is probably more likely,' Mark Gurman continues.
Adding further, he says that Apple never holds events on Fridays and 'has avoided launching new products on Sept. 11'. Hence, both these dates can be ruled out.
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September 8 for iPhone 17 launch seems likely because the week before is when the IFA electronics trade show is held in Berlin. With several major announcements expected at IFA, Apple is unlikely to schedule its event during the same period to avoid sharing attention with other tech brands.
Apple iPhone 17 series what to expect
Apple iPhone 17 series is rumoured to offer four smartphones — iPhone 17, iPhone 17 Pro,
iPhone 17 Pro Max
and an all new slim model
iPhone 17 Air
. The 2025 iPhone lineup is likely to come powered by Apple's own A19 series chipset and will run on the latest
iOS 26
operating system.
According to reports, Apple may bring some key design and display changes across all models. The standard iPhone 17 is also said to come with a 6.3-inch display size, the same as last year's iPhone 16 Pro. All models are said to come with ultra-thin bezels.
Currently, Apple only includes 120Hz ProMotion displays on its Pro iPhones. That may change with the iPhone 17 series. All four models are expected to feature LTPO OLED panels, which allow for smoother scrolling and better battery efficiency. These displays could also support always-on functionality, although it's unclear if Apple will bring that to non-Pro models.
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