logo
Big investment building at WestGate

Big investment building at WestGate

Yahoo07-05-2025

ODON— Westgate is on the edge of a wave that could result in billions of dollars in investment.
The techpark, located in Daviess, Martin and Greene counties, has seen a flow of growth that includes construction in all three counties.
Uplands Science and Technology Foundation is the center point for much of that development and recently hosted government leaders and local economic development heads to discuss what it happening.
'We are trying to make sure our local public officials are aware of the many projects that are underway at WestGate,' said USTF Executive Director Bryant Niehoff. 'It's a tri-county park. We want to make sure that those community leaders across county lines have an understanding on the projects taking part in the tech park as a whole.'
Niehoff says that there is both ongoing and projected projects in all three counties right now that totals more than $500 million in investment.
'At Westgate, we have NHanced Semiconductors which is under construction and wrapping up. There's EC2 in Martin County that is a remodel of the old SIAC building. You have the Kratos facility and RCE, and CACI that will be starting this year,' he said. 'That's over $150 million in investment at WestGate. That doesn't include the munitions campus that is more than $350 million.'
The munitions campus is tied to Crane, but not in the tech park.
Officials say that when they add up all of the projects, plus those that are working through the proposal phase the investment potential climbs even higher.
'We are tracking more than $3.1 billion in projects at and around WestGate. It's unbelievable,' said Niehoff.
With those additional facilities will come jobs. Most will require technical expertise, but many are expected to pay at least $80,000 per year before benefits.
'The projects we are actively tracking at WestGate will bring 1,500 jobs over the next six to seven years. Plus, what you are seeing at the munition's campus,' said Niehoff. 'That is a lot of jobs for our area. Where we are going to find the people, we are working on that. Workforce is at the top of every county's agenda. We have Ivy Tech, Purdue and IU working on it along with Regional Opportunities Initiative (ROI) and Radius and their defense incentive program. There is no silver bullet. It is going to take the efforts of all of the communities that border on Crane to improve housing and quality of place opportunities to attract good people.'
The WestGate tech park is unique. It is the only one in the country that sits in three separate counties.
Niehoff calls it a unique approach to development, and one that requires extra attention to work properly.
'We are conducting an experiment in regionalism and it is one of the most successful in the state and perhaps in the nation. We have brought these three rural counties together and now they compete for some of the best and most technological investments that are being made to assist the Navy in their mission,' said Niehoff. 'With so much going on and so much at stake communication between those leaders in the various counties is essential to making this experiment in regionalism work. We cannot leave anyone out of the loop, because when that happens the coalition is weakened.'

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Your Competitors Are Winning with PR — You Just Don't See It Yet
Your Competitors Are Winning with PR — You Just Don't See It Yet

Entrepreneur

time4 days ago

  • Entrepreneur

Your Competitors Are Winning with PR — You Just Don't See It Yet

While PR might not generate immediate clicks or sales, it builds something far more enduring. Opinions expressed by Entrepreneur contributors are their own. The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ROI proves notoriously tricky to measure. This does not mean that PR's ROI is immeasurable, and it certainly does not mean PR is not worth the investment. Unlike advertising, PR is rooted in earned — not paid — exposure. It's about building credibility, shaping perception and creating longterm visibility. That's also what makes measuring its return on investment (ROI) uniquely complex. A single feature in a respected publication can have a far longer-lasting impact than a paid advertisement. While advertising aims to maximize exposure through financial investment, PR builds trust through third-party validation. Consumers often view ads with skepticism, but earned media offers credibility that money can't buy. Related: The 5 Answers You Need Before Hiring a PR Agency How PR influences sales PR doesn't drive immediate sales in the same way that direct-response ads do. Its influence is subtle, cumulative and embedded in every stage of the sales funnel. Effective PR efforts — press releases, media outreach, thought leadership — are often a customer's first point of contact with a brand. These touchpoints shape perception and plant the seeds of trust. Case studies, customer success stories and founder features help potential buyers evaluate the brand before a sales rep even enters the picture. And while sales teams close deals, PR often lays the groundwork. It establishes brand awareness, communicates core values and nurtures longterm loyalty. Even post-purchase, PR plays a role — supporting customer retention and encouraging advocacy through ongoing storytelling. Key metrics for measuring PR ROI To quantify PR's impact, brands must look beyond immediate conversions. Here are some useful ways to assess ROI: Media mentions : Track how often your brand is featured in online, print or broadcast media. More mentions generally signal growing visibility. : Track how often your brand is featured in online, print or broadcast media. More mentions generally signal growing visibility. Reach and impressions : Use tools to estimate the size of the audience exposed to each media placement. : Use tools to estimate the size of the audience exposed to each media placement. Share of voice : Compare your media presence with competitors to gauge relative influence. : Compare your media presence with competitors to gauge relative influence. Website traffic : Monitor spikes in site visits following major press coverage. : Monitor spikes in site visits following major press coverage. Engagement metrics : Dwell time, social shares, and comments can reflect how well your messaging is resonating. : Dwell time, social shares, and comments can reflect how well your messaging is resonating. Lead attribution : Track leads coming through PR-driven sources like press releases, interviews, or speaking events. : Track leads coming through PR-driven sources like press releases, interviews, or speaking events. Sentiment analysis : Use media monitoring tools to understand how people feel about your brand across channels. : Use media monitoring tools to understand how people feel about your brand across channels. Conversion tracking: Connect PR-generated traffic to outcomes like demo requests, purchases, or sign-ups using analytics and CRM tools. Tools to support measurement Today's media monitoring platforms allow publicists to track earned media mentions, sentiment and overall reach. Social listening tools offer real-time insight into trends and audience perception. Web analytics reveal where visitors come from, what content they engage with, and how they convert. CRM systems tie PR-generated leads back to revenue. Combined, these tools help paint a fuller picture of how PR efforts move the needle. 4 PR Campaigns That Prove ROI 1. Airbnb — "Live There" Designed to promote local, authentic experiences over traditional tourism, this campaign leveraged user-generated content and social media. The results? A 9% boost in brand awareness, 15% increase in social media engagement, and a 20% spike in booking conversions. 2. Dove — "Real Beauty" Challenging conventional beauty standards, Dove featured diverse women to reflect real-world audiences. The campaign grew sales by $2.5 to $4 billion over ten years and made Dove bars the top-selling soap in the U.S. 3. Red Bull — Extreme Branding Red Bull aligned itself with extreme sports through high-impact content like documentaries and events. Its most iconic moment? The Felix Baumgartner space jump. The brand now holds 75% of the U.S. energy drink market, a direct result of its PR-powered brand storytelling. 4. IHOP — "IHOb" Stunt Temporarily rebranding as the International House of Burgers sparked a media frenzy. The result: burger sales quadrupled, 20,000 news articles were published, and 36 billion social media impressions were generated. Related: 3 Metrics That Matter When Measuring the Success of Your PR Campaigns The long game of PR Yes, PR ROI can be measured — but it requires patience, the right tools and a broader definition of impact. While PR may not deliver instant clicks or purchases, it builds something even more valuable: brand equity, trust and long-term influence. So, before dismissing PR as intangible, ask yourself: What is the value of credibility? If your answer is "priceless," then PR is not an expense — it's an investment.

Digital Marketing ROI: From Clicks To Causality
Digital Marketing ROI: From Clicks To Causality

Forbes

time27-05-2025

  • Forbes

Digital Marketing ROI: From Clicks To Causality

Rahul Wankhede, Director Data Science and Marketing Analytics, Humana. getty Digital marketing is an indispensable engine for growth. Year over year, big brands allocate a significant portion of their annual marketing budget toward digital channels and—with an ever-increasing digitally savvy and available audience—effective strategies can promise precision, personalization and reach. While it's easier to spend in digital channels than traditional ones, proving return on investment (ROI) at both the top and bottom of the funnel is complicated. That complexity is further amplified when you think of the impact on brand awareness or recall, which may not always yield immediate conversions. The real question is incrementality: Did the ad cause the action, or would you expect it to occur organically? To understand the trade-offs, think of measurement approaches as a funnel, ranging from simplest at the top to more complex—and possibly more accurate—methods at the bottom. With each layer, you can expect more rigor but also more stringent data requirements, sophisticated models, investment, deeper analytical expertise and patience. Here are a few different approaches for measuring the ROI of digital marketing efforts: At the top of that funnel is last-touch attribution, a model that assigns full credit for a conversion to the last interaction before the action. Since it's easy to implement and interpret, last-touch remains a popular method. However, the methodology ignores all other touchpoints that may have influenced the customer along their path to conversion. The method doesn't include the causal impact of interactions like first touch, linear or time decay. That's where multi-touch attribution (MTA) comes in. MTA attempts to use user-level data and models to assign fractional or partial credit to each touchpoint. The approach attempts to account for the full customer journey, offering a more granular view of performance. This method typically includes large volumes of granular data such as cookies, device IDs and timestamps across multiple channels. The model is also becoming more difficult to manage, with the world moving toward more stringent privacy laws and cookie deprecation. Ultimately, even with the data stack available, MTA is prone to bias. Some consumers who view your ads are likely to inherently be more engaged or loyal, while some may just be online more, potentially leading to overstated impact. Without proper controls, MTA could mistake correlation for causation. To supplement attribution, marketing mix models (MMMs) are a popular technique that leverages aggregated data—typically at the geographic and weekly level—to estimate the impact of marketing on sales. MMM can capture both online and offline media impact and is valuable when you add saturation curves to assist with long-term planning and budget optimization. While MMM does not require user-level data, which makes it resilient to privacy changes, results can skew heavily based on model specifications, assumptions and data quality. It also tends to smooth over short-term fluctuations and isn't necessarily useful for more tactical-level optimizations. Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by comparing outcomes between a treatment group (those exposed to the marketing) and a control group (those not exposed), isolating the causal effect of the campaign. There are several ways to do this: • Randomization can occur at the market, geographic level or individual user level, where users are assigned to either a treatment or control group. • You can use synthetic controls after a campaign, which constructs a comparison group based on modeled data when a true control group wasn't established in advance. Running and implementing RCTs at scale, where reach remains such a crucial factor, is a challenge. You also run into issues with exposure bias; for example, being in the treatment group doesn't necessarily mean they saw the ad. Other factors, like viewability and fraud, can skew results. Conversely, control users might inadvertently be exposed to the ad due to retargeting, low match rates or media leakage. These issues can compromise the validity of the test. One solution is the implementation of placebo or ghost ads, which appear as real ads to the user but promote unrelated content, serving as a true control. With ghost ads, the control group is selected at the time of the bidding process, solving the question of ad exposure. This method requires a robust internal data infrastructure—including impression logs, user IDs, clean conversion data and analytical expertise. Many organizations don't have the engineering resources to deploy these tests at scale. Still, despite these challenges, well-executed experiments can validate and supplement predictive models, inform bidding strategies and answer key questions about channel effectiveness. When paired with MMM or MTA, RCTs act as a calibration layer, bringing rigor to existing methods. While much of marketing measurement focuses on conversions, upper funnel metrics like brand awareness, consideration and recall are equally critical. Though harder to measure, these indicators play a significant role in driving long-term growth. Surveys remain a primary tool to measure brand awareness, comparing consumer perceptions before and after ad exposure. Modern brand lift studies use randomized control designs to capture these shifts more accurately, while longitudinal brand equity trackers monitor changes over time to link campaigns with brand health. These methods offer insights that performance metrics alone can't answer, essentially the emotional connection with an audience the brand is trying to win. They also come with challenges: response bias, sampling variability and difficulty with linking surveys to actual exposure. Each approach—attribution, experimentation, modeling, surveys—has trade-offs. The key is integrating them into a unified strategy aligned with business goals, campaign needs and data maturity. Success lies in using the right mix at the right time, validating results without unnecessary complexity and building on insights over time. While machine learning will help automate and surface patterns, human expertise remains essential. The complexity is real—but so is the opportunity. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

19 Degrees and Certifications With the Highest ROI
19 Degrees and Certifications With the Highest ROI

Yahoo

time11-05-2025

  • Yahoo

19 Degrees and Certifications With the Highest ROI

According to the Education Data Initiative (EDI), the average bachelor's degree has a lifetime return on investment (ROI) of nearly 682% — but it takes a long time just to break even. The average bachelor's degree of arts has a negative ROI of -4.1% in the first decade in the workforce. It takes 11 years of employment to recoup the investment in higher education and enjoy the dividends the degree begins to pay — but some degrees pay much higher dividends than others. Learn More: Trending Now: The following is a breakdown of the typical ROI for the degrees that pay back the most over the course of a 40-year career. The following bachelor's degrees deliver the highest lifetime ROI after four decades in the workforce. Initial investment: $226,666 Lifetime earnings for a 2025 graduate: $10.8 million Lifetime ROI: 1,842% Initial investment: $238,858 Lifetime earnings for a 2025 graduate: $10.7 million Lifetime ROI: 1,753% For You: Initial investment: $302,882 Lifetime earnings for a 2025 graduate: $11.9 million Lifetime ROI: 1,744% Initial investment: $368,237 Lifetime earnings for a 2025 graduate: $10.4 million Lifetime ROI: 1,708% Initial investment: $243,252 Lifetime earnings for a 2025 graduate: $10.8 million Lifetime ROI: 1,515% The EDI doesn't break down master's degrees — or any graduate degrees — by major or course of study. However, the average master's degree granted in 2023 will pay lifetime degree-based earnings of $1,282,187 by 2063 for a 40-year ROI of 472.09%. According to Forbes, these are the highest-paying master's degrees to pursue in 2025: Master of business administration Master of science In nursing Master of economics/finance Master of science In computer science Master of science In machine learning Master's degree in health informatics The average doctoral degree pays $2,992,987 in lifetime earnings. By 2063, the 40-year ROI will be 623.59%. According to the highest paying doctoral degrees are in: Organic chemistry Biology Environmental science Statistics Educational leadership Nothing pays students back more than professional degrees like those in law, medicine and pharmacy. The average pays lifetime degree-based earnings of $4,764,219 for a total ROI of 2,248.68%. More From GOBankingRates 5 Types of Vehicles Retirees Should Stay Away From Buying How Far $750K Plus Social Security Goes in Retirement in Every US Region 4 Things You Should Do if You Want To Retire Early 12 SUVs With the Most Reliable Engines Sources Education Data Initiative, 'College Degree Return on Investment' Forbes, '6 Highest-Paying Master's Degrees To Pursue In 2025' '20 of the Highest Paying PhD Degrees' This article originally appeared on 19 Degrees and Certifications With the Highest ROI Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store