Tiong: Invest more in arts, culture to drive Asean's inclusive growth
Tiong says Southeast Asia's rich cultural heritage could serve as a powerful catalyst for development, job creation, and community empowerment. – Photo by Mohd Faisal Ahmad
KUCHING (April 24): Greater investment should be channeled into arts- and culture-based tourism as it holds the potential to become a key driver of inclusive and sustainable economic growth across Asean, said Datuk Seri Tiong King Sing.
The Tourism, Arts and Culture Minister said Southeast Asia's rich cultural heritage could serve as a powerful catalyst for development, job creation, and community empowerment.
'In recent years, our region has not only progressed economically but also witnessed a growing recognition of arts and cultural heritage for sustainable development.
'Arts and cultural tourism, in particular, has emerged as one of the most promising avenues for inclusive growth. It creates jobs, empowers local communities, and preserves our rich traditions.
'From ancient crafts to contemporary art, from indigenous festivals to culinary legacies, our cultural assets are living expressions of our identity and shared history,' he said.
Tiong was speaking during the opening ceremony of the 33rd Asean Socio-Cultural Community (ASCC) Council Meeting, here today.
He called for deeper cross-border collaboration, immersive cultural experiences, and stronger storytelling in national tourism strategies to deliver an Asean experience rooted in authenticity and unity in diversity.
'Together, let us champion a tourism model that not only attracts visitors but also uplifts the soul of our nations and sustains our cultural legacies for generations to come.'
The meeting, themed 'Inclusivity and Sustainability', is in line with Malaysia's 2025 Asean Chairmanship for 2025, and was officiated by Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg.
Tiong said hosting the ASCC Council Meeting in Kuching held personal significance for him.
'It is truly an honour for me and my ministry to welcome ASCC Council Ministers and delegations to Kuching. Being born and bred in Sarawak―fondly known as the Land of The Hornbills―this state holds a very special place in my heart,' he said.
He also expressed appreciation to the Sarawak government for its support and hospitality in hosting the week-long series of ASCC events.
He noted that renewed commitment and collaborations were vital for Asean to remain inclusive and sustainable in facing future global challenges.
'Our journey ahead demands strengthened initiatives and collective efforts to address the public health crisis, climate change, economic disparities, sudden shifts in international affairs, and social welfare,' he said.
'With unity under our socio-cultural pillar, I believe Asean can move forward without leaving anyone behind. Together with fellow ASCC Council Ministers, I look forward to discussing our progress and upcoming initiatives during our meeting.' arts asean culture Tiong King Sing tourism
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