How 'Durar Group' is Leading Real Estate Innovation
The company has built a reputation as one of the UAE's most trusted and innovative property developers, creating iconic masterpieces that elevate the real estate industry
When it comes to luxury, quality, and innovation in property development, Durar Group stands at the forefront of the UAE's dynamic real estate landscape. Founded over 90 years ago in the Kingdom of Saudi Arabia, the Group has since expanded and flourished in the UAE, redefining the standards of excellence and creating world-class communities that reflect a legacy of trust and vision.
From the cutting-edge design of J One in Business Bay to the luxurious Masa Residence by YOO with Philippe Starck, Durar Group continues to make waves across the region. With a portfolio featuring prestigious collaborations with globally renowned brands such as Elie Saab, Missoni, YOO, and Philippe Starck, the company delivers projects that seamlessly blend visionary architecture, elite craftsmanship, and sustainable innovation.
A Legacy of Vision and Innovation
Durar Group's journey started in Saudi Arabia, where a dream to shape the real estate landscape took root. With an acute understanding of the region's evolving needs and a commitment to high-end quality, Durar quickly became a recognised name in property development. As demand for innovative, modern living solutions surged, Durar expanded its vision into the UAE - a market that offered new challenges, opportunities, and a diverse, multicultural population.
Jasmine Lane by Elie Saab, nestled within the prestigious Jumeirah Golf Estates, stands as a testament to Durar Group's commitment to luxury and refinement. Building on this legacy, Durar has expanded its footprint with visionary developments such as Moonstone and Trio Isle Interiors by iconic Missoni designs in Ras Al Khaimah, and the recently launched Masa by YOO, designed in collaboration with the legendary Philippe Starck. Today, Durar Group is not only known for building structures but for crafting vibrant, sustainable communities that redefine modern living. Their innovative approach and bold architectural vision have earned them the distinction of being the largest developer on Marjan Island in Ras Al Khaimah in terms of size, solidifying their leadership in the region's dynamic real estate landscape.
Strategic Partnerships Driving Success
Driven by a shared commitment to innovation, excellence, and aligned goals, Durar Group's remarkable success is strengthened through strategic partnerships with some of the region's most respected entities. Among these is Ali & Sons Holding LLC, a renowned Abu Dhabi- based conglomerate with a diverse portfolio spanning real estate, oil and gas, the automobile industry, and several other key industries. Established in 1979, Ali & Sons brings decades of expertise and a legacy of trust, contributing significant value to Durar's bold and forward-thinking vision.
Another key partner is RKM Group, a property investment and development giant founded in 1985 by Sheikh Rashid Khalifa Bin Saeed Al Maktoum. With a vast portfolio of over 1,500 units across the UAE, RKM brings years of expertise, scale, and a shared commitment to quality in every project. Together, these collaborations have empowered Durar Group to not only deliver exceptional developments but to also contribute significantly to the region's growth.
Redefining Luxury Living
Durar Group's prestigious projects are more than just buildings - they are a testament to the company's unwavering commitment to quality, innovation, and client satisfaction. Each project is an experience, designed to meet the diverse needs and aspirations of the UAE's dynamic population.
J ONE, BUSINESS BAY
J One, situated in the heart of Dubai's vibrant Business Bay, is a striking architectural landmark inspired by the rich heritage of the emirate's oldest traditional trade - the pearl harvesting business. Reflecting this legacy through its fluid, shell-like design, J One seamlessly blends cultural symbolism with modern elegance. Offering panoramic views of the iconic Dubai skyline, this high-end residential development exemplifies Durar Group's unwavering commitment to luxury, quality, and innovation.
JASMINE LANE BY ELIE SAAB
Designed by renowned fashion designer Elie Saab, Jasmine Lane in Jumeirah Golf Estate is the embodiment of sophistication and style. With meticulously crafted interiors and an unbeatable location, this project offers an unparalleled living experience that appeals to the discerning elite.
MASA RESIDENCE BY YOO WITH PHILIPPE STARCK
A collaboration with one of the world's most renowned designers, Philippe Starck, Masa Residence by YOO in Dubai is the epitome of stylish, contemporary living. Known for its bold design and unique aesthetics, this project combines innovation with luxury to create a truly exceptional living experience.
Ras Al Khaimah plays host to two of Durar Group's most extraordinary projects: Moonstone and Trio Isle by the iconic Italian fashion brand Missoni. These projects bring together timeless elegance with modern flair, ensuring that every resident can experience the
height of luxury living. The infusion of Missoni's bold design style with Durar's architectural expertise has set new standards for premium living in the UAE.
Giving Back to the Community
Durar Group's commitment to the UAE goes beyond creating luxurious developments. The company understands the importance of corporate social responsibility and has made a significant impact through its Dh10 million contribution to the Fathers' Endowment campaign. This initiative is a testament to Durar's dedication to supporting the local community and contributing to the welfare of families across the region.
A Vision for the Future
Looking ahead, Durar Group remains steadfast in its mission to deliver world-class developments that not only meet but exceed the expectations of its customers. The company's vision of creating modern communities with unparalleled amenities continues to inspire its team, partners, and clients.With a focus on sustainability, innovation, and quality, Durar is well-positioned to contribute to shaping the future of the UAE's property development sector. Whether through groundbreaking new projects or continued partnerships with industry leaders, Durar Group is paving the way for the next generation of luxury living.
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Mandated with developing waterfront, urban, and mountain destinations that will add to the competitiveness of the emirate, Marjan's strategic master-planning approach is to leverage Ras Al Khaimah's natural assets and lay the foundations for the emirate's future expansions. Through its world-class master-planned communities in Ras Al Khaimah, Marjan attracts foreign investment as well as international visitors and positions the emirate as a strong investment and tourism hub. About Missoni Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. A promoter of a vibrant and optimistic aesthetic, Missoni encompasses a wide range of products and projects, including ready-to-wear collections for women and men, sportswear, beachwear, textile accessories, and home furnishings. 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OCTA is a key connector in the real estate industry, linking developers with real estate agencies and executing effective sales and marketing strategies. As a master agency, OCTA manages sales transactions and ensures developers diversify their sales channels. Developers can seamlessly integrate OCTA as a comprehensive solution for all their sales, operations, and marketing needs. Recent projects include Flora Isle, Capital One, La Mer by Elie Saab, Franck Muller Vanguard among others. The company currently has more than 100 employees and works with over 1,600 brokerage firms.
