Hong Kong tie-dye label co-founded by girl, 8, promotes sustainability and tradition
Like many children, Emilia Li loves arts and crafts and hanging out at the beach.
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But what makes the Hong Kong eight-year-old stand out from the crowd is Shek O Beach Club, a tie-dye fashion brand she founded with the help of her mother, Jillian Xin.
'I called it Shek O Beach Club because Shek O is one of my favourite places to visit,' says Emilia, referring to the beachside village in the southeast of Hong Kong Island.
On a damp and grey afternoon in May, Emilia, her mother and her three-year-old sister, Aria, pay an after-school visit to the beach to talk about the brand that launched on International Women's Day this year.
Emilia Li on the beach in Shek O, a village in the southeast of Hong Kong Island that inspired the name of the tie-dye fashion business she started with the help of her mother, Jillian Xin. Photo: Kylie Knott
The girls are decked out in clothes from a small collection – six T-shirt designs and shorts in three colours – which is big on durability, sustainability and practicality.
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'All our T-shirts are dyed by hand using 100 per cent natural dyes and [none of the] chemicals that are often used in mass-produced clothes,' Xin says, and each piece is as unique as the child who wears them. 'We'll probably do a long sleeve T-shirt when the weather cools.'
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Hong Kong tie-dye label co-founded by girl, 8, promotes sustainability and tradition
Like many children, Emilia Li loves arts and crafts and hanging out at the beach. Advertisement But what makes the Hong Kong eight-year-old stand out from the crowd is Shek O Beach Club, a tie-dye fashion brand she founded with the help of her mother, Jillian Xin. 'I called it Shek O Beach Club because Shek O is one of my favourite places to visit,' says Emilia, referring to the beachside village in the southeast of Hong Kong Island. On a damp and grey afternoon in May, Emilia, her mother and her three-year-old sister, Aria, pay an after-school visit to the beach to talk about the brand that launched on International Women's Day this year. Emilia Li on the beach in Shek O, a village in the southeast of Hong Kong Island that inspired the name of the tie-dye fashion business she started with the help of her mother, Jillian Xin. Photo: Kylie Knott The girls are decked out in clothes from a small collection – six T-shirt designs and shorts in three colours – which is big on durability, sustainability and practicality. Advertisement 'All our T-shirts are dyed by hand using 100 per cent natural dyes and [none of the] chemicals that are often used in mass-produced clothes,' Xin says, and each piece is as unique as the child who wears them. 'We'll probably do a long sleeve T-shirt when the weather cools.'
