Nike unveils new National Federation women's football kits at London event
Nike has begun celebrating the launch of its 2025 Women's Federation Kits for football with an unveiling event in London featuring eight top female players including Lioness Lucy Bronze (pictured) and Norway's Ada Hegerberg.
Ahead of this summer's football season, headlined of course by the 16-nation UEFA Women's Euro 2025 in Switzerland, Nike unveiled the women's primary and secondary kits for England, France, Netherlands, Norway and, additionally, Nigeria.
The kits, 'which bring forward the brand's pinnacle standard of performance apparel in striking uniform designs that speak to the tradition, diversity and championship aspirations of each country and its athletes' are made with Nike's material innovation, Dri-Fit Adv, which moves sweat away from the skin for quicker evaporation.
Drawing on 'the dynamic movement of the women's game' the US sportswear giant's designers have 'leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to provide precise reinforcement, mobility, breathability and venting'.
In creating the kits 'pixel by pixel', the designers used 'overlapping maps with rich data specific to women athletes to guide the placement of mesh and ribbed textures throughout the uniforms — delivering specific performance attributes, such as enhanced stretch or compression'. This approach led to a new side panel 'enabling increased stretch, breathability and movement throughout the athlete's core'.
Each kit's federation crest is also made with Lite Flex technology that's intended to 'increase breathability while maintaining a lightweight design'.
Meanwhile, the brand's Swooshes and trim on the uniforms are made of 'Nike Grind', a collection of pre-consumer manufacturing scraps, recycled post-consumer shoes and unsellable footwear.
Nike's 2025 National Team Kits and collections will be available at nike.com and select retail partners in the coming weeks.
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