Latest news with #LiteFlex
Yahoo
2 days ago
- Sport
- Yahoo
📸 Nike launch England's EURO 2025 Matchday Fits
Nike Football has officially launched the highly anticipated 2025 England National Team Kit for the Women's EURO — a striking statement of innovation, self-expression, and performance tailored to elevate the women's game. The campaign reimagines pre-match rituals as surreal, high-fashion moments. With players arriving like stars on a runway, stadium tunnels transform into bold stages for individuality, expression, and unstoppable energy. At its core, this launch celebrates the fearless presence of athletes and fans alike, brought to life through large-scale portraits and electrifying design. The new England kit is more than a uniform — it's a testament to tradition, diversity, and the nation's unrelenting pursuit of footballing greatness. Built using Nike's pinnacle Dri-FIT ADV technology, the kit is engineered to keep players cool, dry and fully focused under pressure. Through advanced body-mapping, 4D data and digital design tools, Nike has ensured maximum breathability, mobility and support — down to the very last pixel. A newly developed side panel adds superior stretch and airflow at the core, while Lite Flex technology in the crest provides lightweight comfort and enhanced ventilation. Every stitch is intentional, serving performance while spotlighting cutting-edge design. Sustainability also plays a leading role. The kit incorporates Nike Grind — a blend of recycled manufacturing scraps, old shoes and unused footwear — in its trim and iconic Swooshes. Marker efficiency has been increased to 85%, significantly reducing fabric waste during production. Beyond performance, the design tells a story: a bold expression of England's heritage, style and unwavering ambition. Paired with a full National Federation Collection of apparel and accessories, fans now have even more ways to show their support and creativity. The new England kit and collection will be available soon on and select retail partners. Women's football isn't just growing — it's taking centre stage. And in 2025, England will do so in mad brilliant style.
Fashion Network
15-05-2025
- Business
- Fashion Network
Nike unveils new National Federation women's football kits at London event
Nike has begun celebrating the launch of its 2025 Women's Federation Kits for football with an unveiling event in London featuring eight top female players including Lioness Lucy Bronze (pictured) and Norway's Ada Hegerberg. Ahead of this summer's football season, headlined of course by the 16-nation UEFA Women's Euro 2025 in Switzerland, Nike unveiled the women's primary and secondary kits for England, France, Netherlands, Norway and, additionally, Nigeria. The kits, 'which bring forward the brand's pinnacle standard of performance apparel in striking uniform designs that speak to the tradition, diversity and championship aspirations of each country and its athletes' are made with Nike's material innovation, Dri-Fit Adv, which moves sweat away from the skin for quicker evaporation. Drawing on 'the dynamic movement of the women's game' the US sportswear giant's designers have 'leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to provide precise reinforcement, mobility, breathability and venting'. In creating the kits 'pixel by pixel', the designers used 'overlapping maps with rich data specific to women athletes to guide the placement of mesh and ribbed textures throughout the uniforms — delivering specific performance attributes, such as enhanced stretch or compression'. This approach led to a new side panel 'enabling increased stretch, breathability and movement throughout the athlete's core'. Each kit's federation crest is also made with Lite Flex technology that's intended to 'increase breathability while maintaining a lightweight design'. Meanwhile, the brand's Swooshes and trim on the uniforms are made of 'Nike Grind', a collection of pre-consumer manufacturing scraps, recycled post-consumer shoes and unsellable footwear. Nike's 2025 National Team Kits and collections will be available at and select retail partners in the coming weeks.
Fashion Network
15-05-2025
- Business
- Fashion Network
Nike unveils new National Federation women's football kits at London event
Nike has begun celebrating the launch of its 2025 Women's Federation Kits for football with an unveiling event in London featuring eight top female players including Lioness Lucy Bronze (pictured) and Norway's Ada Hegerberg. Ahead of this summer's football season, headlined of course by the 16-nation UEFA Women's Euro 2025 in Switzerland, Nike unveiled the women's primary and secondary kits for England, France, Netherlands, Norway and, additionally, Nigeria. The kits, 'which bring forward the brand's pinnacle standard of performance apparel in striking uniform designs that speak to the tradition, diversity and championship aspirations of each country and its athletes' are made with Nike's material innovation, Dri-Fit Adv, which moves sweat away from the skin for quicker evaporation. Drawing on 'the dynamic movement of the women's game' the US sportswear giant's designers have 'leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to provide precise reinforcement, mobility, breathability and venting'. In creating the kits 'pixel by pixel', the designers used 'overlapping maps with rich data specific to women athletes to guide the placement of mesh and ribbed textures throughout the uniforms — delivering specific performance attributes, such as enhanced stretch or compression'. This approach led to a new side panel 'enabling increased stretch, breathability and movement throughout the athlete's core'. Each kit's federation crest is also made with Lite Flex technology that's intended to 'increase breathability while maintaining a lightweight design'. Meanwhile, the brand's Swooshes and trim on the uniforms are made of 'Nike Grind', a collection of pre-consumer manufacturing scraps, recycled post-consumer shoes and unsellable footwear. Nike's 2025 National Team Kits and collections will be available at and select retail partners in the coming weeks.
