New FREE kids' beach club opens in UK city with real seaside smells – it's even sheltered from the rain
Located at Westfield London, in Shepherd's Bush, the Beach Club is free to all and features different interactive elements and areas.
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Perfect for rainy days or those who can't get to a real beach, at the club families can enjoy a range of immersive games, interactive zones and photo opportunities.
After entering through a sandcastle arch, families will be greeted with giant inflatables including iconic seaside items like beach balls and ice lollies.
Other supersized beach props will include deck chairs and surfboards.
Inside the beach club, kids can then experience a 'sensory sandcastle', complete with kinetic sand and the sights, sounds and even smells of the seaside.
For parents who want to play with their children, there will also be some classic games such as Connect 4 and skittles.
You can also make sure you don't forget the day by snapping some pics at the photo opportunities around the club, including a towering wave.
Dubbed by Westfield as "a city staycation with a stylish twist", there will also be a number of events, activities and surprise pop ups at the Beach Club.
Andrew Phillis, general manager, Westfield London, said: "We know that summer outings are about more than shopping — people want experiences that feel social, surprising and connected to the culture around them.
"This summer at Westfield London, we are delivering exactly that with a diverse programme for all tastes: from discovering live sets by rising artists at Sounds of the Summer, to hands-on family fun at The Beach Club, or simply relaxing with great food and entertainment."
The Westfield London Beach Club opens today and runs until August 13, but if you miss out then don't worry as a Beach Club will then open at Westfield Stratford from August 18 to August 31.
Europe's Biggest Pleasure Pier is in the UK
The beach club will be open each day from 12pm to 8pm, Monday to Saturday and on Sundays between 12pm and 6pm.
Westfield is also hosting 'Sounds of the Summer' over the coming weeks.
The event includes roaming entertainment and live DJs every Friday from 5pm to 9pm between July 18 and August 26.
Music events also take place each weekend.
As part of the Sounds of the Summer event, there are also a number of offers including food deals.
And if you are still looking for something to do, both Westfield London and Westfield Stratford have something for everyone.
At Westfield London, for example, TOCA Social recently opened its biggest venue yet, where visitors can play immersive football games.
Alternatively, at Westfield Stratford City, there is Gravity MAX - an immersive destination with e-karting, AR bowling and digital darts.
Wetherspoon has also revealed plans to open 30 new pubs.
Plus, the world's first 'amazement park' that fans say is like a dystopian Disney to open second site in the UK.
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