Consumers Won't Buy Green Products Unless Brands Do This One Thing
Sustainability was once the hottest word in business. As consumers demanded eco-consciousness, brands raced to prove their green credentials.
Then everything went a little flat.
The data shows it: In a September 2024 Deloitte global survey, 67% of consumers said they view climate change as an emergency — and about half (46%) of them, across 23 countries, bought at least one sustainable good or service in the month of the survey. That's remained steady since 2022, but was down from 56% in 2021.
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