Dubai Police earns AAA+ top ranking, recognized as most reputable police force globally
Dubai Police is acknowledged as the most reputable police force worldwide, as revealed in a recent study by U.K. marketing consultant firm
Brand Finance
. The agency has been ranked as the strongest police brand on a global scale, leading the Institutional Brand Value Index released by Brand Finance. The force achieved a AAA+ rating and an overall score of 9.2 out of 10 following an extensive comparative analysis conducted across 10 countries, gathering insights from over 8,000 stakeholders and relevant entities.
The evaluation assessed public perception based on professionalism, integrity, effectiveness, fairness, and transparency, showcasing the strong community trust and ethical conduct associated with Dubai Police. The force's clear communication, innovative service delivery, and favorable media presence significantly contribute to its exceptional global reputation, Emirates News Agency (WAM) reported.
Furthermore, the assessment highlighted the force's role in enhancing the UAE's and Dubai's soft power, boasting a brand value of AED57.9 billion ($15.8 billion), which is part of a total national brand value of AED4.48 trillion ($1.2 trillion), according to Brand Finance's National Brand Report.
Dubai Police surpassed leading global police forces across all 11 reputation criteria, achieving scores considerably above the global average in critical areas such as fair treatment of all individuals (57 percent), commitment and integrity (60 percent), safety and security assurance (67 percent), ethical conduct (59 percent), professional engagement (62 percent), effective duty performance (64 percent), positive presence on social media platforms (57 percent), transparent and effective communication (51 percent), innovation in crime prevention (54 percent), modernity and progressive development (54 percent), and strong operational field presence (63 percent).
A global milestone in policing excellence.
We are proud to be ranked first globally in the Institutional Reputation Index for police forces, according to the latest Brand Finance study—cementing our position as the world's strongest police brand.
This prestigious recognition…
pic.twitter.com/odwk1C9YzK
— Dubai Policeشرطة دبي (@DubaiPoliceHQ)
June 9, 2025
Read more: Dubai Police teams up with du to introduce innovative AI solutions for enhanced security
Commitment to public safety
Lieutenant General Abdulla Khalifa Al Marri, commander-in-chief of Dubai Police, expressed deep gratitude to President His Highness Sheikh Mohamed bin Zayed Al Nahyan, as well as His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for their steadfast support and strategic guidance.
'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' stated Al Marri. 'Our rise to global leadership in police branding is the result of visionary leadership and an unwavering pursuit of excellence. Dubai Police has transformed from traditional structures to a forward-thinking, intelligent, and sustainable policing model, incorporating advanced technologies and artificial intelligence.'
Al Marri also highlighted several strategic initiatives that have bolstered the force's global profile, including Smart Police Stations (SPS), the UAE SWAT Challenge, community engagement events, e-sports tournaments, and the 'Esaad' program. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added.
Assessing brand strength
David Haigh, CEO & chairman of Brand Finance, remarked: 'Perceptions drive behavior. The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions, and this research is proving extremely helpful to government policymakers and destination marketing organizaftions, to develop their policies and campaigns.
Brand Finance utilized pre-existing data for Dubai's City perceptions and UAE's Soft Power as a baseline, based on the annual City Index and Global Soft Power Index respectively. Subsequently, Brand Finance conducted tailored market research similar to the Global Soft Power Index to calculate the contribution of Dubai Police to the UAE's and Dubai's 2025 performance in the Index. The Brand Strength for the organization was determined based on a balanced scorecard of metrics derived from a primary study involving the public in 10 markets, with over 8,000 respondents in total.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
an hour ago
- Arabian Business
10 Hollywood quotes every Dubai real estate investor should live by in 2025
In Dubai's ultra-competitive real estate industry, records are broken and billions of dollars of deals are made every week. Success in the market takes more than hard work—it takes vision, negotiation skill, relentless follow-up, and the confidence to act before the market does. And sometimes, a line from the silver screen says it best. These ten Hollywood quotes aren't just memorable—they're mindset tools. Pulled from cult classics and Oscar winners, each one captures a trait Dubai's top-performing property professionals live by: strategic boldness, calculated risk, unshakable belief, and a refusal to settle for average. Whether you're closing beachfront villas, selling out off-plan towers, or expanding your investment portfolio, let these lines guide your real estate strategy in 2025—and beyond. The Godfather (1972) Quote: 'I'm going to make him an offer he can't refuse.' Who said it: Don Vito Corleone, played by Marlon Brando. How it can help real estate professionals: Negotiation is everything in Dubai's highly competitive real estate landscape. Whether you're closing a multimillion-dollar villa deal on the Palm or helping a client buy into a new off-plan tower in JVC, knowing how to craft an irresistible offer is essential. That means understanding your client's needs, knowing your product inside-out, and identifying what will make your offer stand out. In a city where deals move fast, this mindset helps turn prospects into signings. Field of Dreams (1989) Quote: 'If you build it, he will come.' Who said it: Ray Kinsella, played by Kevin Costner. How it can help real estate professionals: Dubai was built on vision—and its future continues to depend on it. From master-planned communities in Dubai South to niche residential enclaves in Al Jaddaf, belief in a project is the first step to success. Real estate professionals must sell more than property—they must sell a lifestyle, a dream, and a future. Whether you're marketing a new project or advising investors, understanding how to articulate long-term value is what inspires confidence and drives off-plan sales. Glengarry Glen Ross (1992) Quote: 'Always be closing.' Who said it: Blake, played by Alec Baldwin. How it can help real estate professionals: This classic mantra still rings true—especially in Dubai, where competition is fierce and time kills deals. The best agents are those who treat every conversation, showing, and follow-up as a stepping stone toward conversion. That means being proactive, persistent, and performance-driven. From cold leads to warm referrals, the ability to keep deals moving forward—without becoming pushy—marks the difference between average agents and top performers in the UAE's fast-moving property game. Dirty Harry (1971) Quote: 'You've got to ask yourself one question: 'Do I feel lucky?'' Who said it: Harry Callahan, played by Clint Eastwood. How it can help real estate professionals: In Dubai, timing and risk-taking are central to real estate success. Buying before price appreciation, launching in a new area, or investing in emerging trends (like branded residences or fractional ownership) all require a degree of calculated risk. For professionals, the lesson is about confidence and gut instinct. While data and due diligence are essential, sometimes you also have to trust your intuition—and have the courage to take that leap before your competitors do. American Gangster (2007) Quote: 'The loudest one in the room is the weakest one in the room.' Who said it: Frank Lucas, played by Denzel Washington. How it can help real estate professionals: In a city of bold statements and luxury showings, confidence matters—but authenticity wins. Investors are becoming more sophisticated and are less impressed by sales theatre and overpromising. Quiet authority, market knowledge, and genuine insight are more persuasive than hype. In Dubai's relationship-driven market, long-term trust leads to repeat business and referrals. Professionals who lead with integrity and back their claims with data are the ones who build sustainable careers. Wall Street (1987) Quote: 'Greed, for lack of a better word, is good.' Who said it: Gordon Gekko, played by Michael Douglas. How it can help real estate professionals: Ambition fuels growth—and in Dubai's property sector, that means chasing bigger deals, building better networks, and thinking globally. But there's a fine line between ambition and recklessness. Smart greed, as Gekko implies, is about calculated growth: expanding your portfolio, learning new niches like luxury off-plan or commercial leasing, and always asking how to deliver more value. The best players know how to channel their hunger into smart decisions that benefit clients and boost their bottom line. The Social Network (2010) Quote: 'A million dollars isn't cool. You know what's cool? A billion dollars.' Who said it: Sean Parker, played by Justin Timberlake. How it can help real estate professionals: Dubai rewards scale. From super-prime penthouses to master developments, the city's most successful real estate players are those who think big. This quote is a mindset challenge—encouraging professionals to elevate their goals, whether it's by partnering on mega-projects, going international, or building their own investment portfolios. It's not just about chasing commissions. It's about creating lasting influence and wealth by playing the long game. Catch Me If You Can (2002) Quote: 'Two little mice fell in a bucket of cream. The first mouse quickly gave up and drowned. The second mouse, wouldn't quit. He struggled so hard that eventually he churned that cream into butter and crawled out' Who said it: Frank Abagnale Sr., played by Christopher Walken. How it can help real estate professionals: Talent helps—but in Dubai, hustle matters more. Many of the most successful agents and developers didn't start with connections or capital—they started with work ethic. The real estate market here rewards energy, creativity, and perseverance. If you're willing to outwork your peers, show up when others give up, and keep pushing deals through, you'll stand out. Clients trust drive. And when combined with skill, it becomes unstoppable. Jerry Maguire (1996) Quote: 'Show me the money!' Who said it: Rod Tidwell, played by Cuba Gooding Jr. How it can help real estate professionals: This isn't just a famous movie line and one of cinema's most unforgettable negotiation scenes —it's a mindset. In Dubai's high-stakes property market, the same principle applies. Buyers, investors, and partners aren't interested in hype—they want to see value. Whether you're pitching a penthouse on the Palm, raising funds for a new branded residence, or managing a high-net-worth client portfolio, the message is the same: don't just sell—deliver. Real estate professionals who lead with performance, understand their clients' financial goals, and communicate real returns will always come out ahead. Moneyball (2011) Quote: 'I think the question we should be asking is: Do you believe in this thing, or not?' Who said it: Billy Beane, played by Brad Pitt. How it can help real estate professionals: Belief is the foundation of influence. In Dubai's competitive market, you're not just selling units—you're selling conviction. Whether it's persuading investors to back a project or convincing a family to move to a new district, your belief in what you're offering must come through. That belief builds confidence, creates urgency, and helps close deals. If you don't believe in it, how can you expect your client to? Dubai real estate sales tips These iconic movie quotes may be scripted for the silver screen, but they echo real truths for today's Dubai real estate professionals. Negotiation, vision, resilience and belief—these are the traits that drive this industry forward. So next time you step into a meeting or pitch a project, channel your inner movie mogul. The right mindset might just land you the deal you have been waiting for.
Gulf Business
an hour ago
- Gulf Business
ADNOC Gas awards $5bn in contracts for phase 1 of Rich Gas Development Project
Image: ADNOC The contracts cover the expansion of processing units to boost throughput and operational efficiency across four key ADNOC Gas facilities: Asab, Buhasa, and Habshan (onshore), and the Das Island liquefaction facility (offshore). Engineering, Procurement, and Construction Management (EPCM) contracts for Phase 1 have been awarded in three tranches. UK-based Wood was awarded a $2.8bn contract for the Habshan facility. Two consortia —Petrofac and Kent — secured the remaining contracts: $1.2bn for the Das Island facility and $1.1bn for Asab and Buhasa. RGD project is key to ADNOC Gas' strategy The RGD project is central to the The company plans to take additional FIDs on two more RGD phases at Habshan and Ruwais to further increase production capacity. 'This strategic investment is expected to deliver significant new value for our shareholders and enable continued sustainable growth for the company, our employees, and the UAE,' said Fatema Al Nuaimi, CEO of ADNOC Gas. 'The FID and contract awards mark a significant milestone in ADNOC Gas' strategy to deliver +40 per cent EBITDA growth between 2023 and 2029.' Phase 1 will focus on debottlenecking and optimising existing assets while unlocking new gas streams. The project also reinforces ADNOC Gas' long-term growth strategy and commitment to In-Country Value (ICV), with plans to create hundreds of new technical roles by 2029.
Gulf Business
2 hours ago
- Gulf Business
Bahrain becomes first Emirates destination exclusively served by Airbus A350
Image: Emirates The deployment marks a milestone in the airline's fleet modernisation strategy and is part of its 'Fly Better' promise to elevate the passenger experience. Emirates' A350 offers a three-class configuration, including 32 lie-flat Business Class seats in a 1-2-1 layout, 21 Premium Economy seats arranged 2-3-2, and 259 Economy seats in a 3-3-3 layout. The aircraft features enhanced cabin comfort, including higher ceilings, wider aisles, quieter environments, and next-generation in-flight entertainment and connectivity. The exclusive use of the A350 on the Bahrain route underscores Emirates' commitment to the market and its investment in premium service for the kingdom. Emirates A350 operations Emirates currently operates the A350 across several short- and medium-haul destinations, including Amman, Kuwait, Edinburgh, Mumbai, Ahmedabad, Colombo, and Tunis. The airline aims to expand A350 operations to 17 cities worldwide by the end of 2025. Read:
