Latest news with #brandvalue
Gulf Business
2 days ago
- Business
- Gulf Business
PIF tops the world: Saudi's sovereign fund declared most valuable brand
Image courtesy: PIF The Public Investment Fund (PIF) has once again been named the world's most valuable sovereign wealth fund (SWF) brand, according to the latest rankings by Brand Finance, a leading independent brand valuation consultancy. In its 2025 edition of The Asset Management and Sovereign Wealth Fund 50, released on July 28, Brand Finance valued PIF's brand at $1.2bn, an 11 per cent increase from 2024. This marks the second consecutive year PIF has claimed the top spot globally, Read- With an A+ brand strength rating and a brand strength index score of 62.9 out of 100, up from the previous year, PIF continues to outperform global peers in both reputation and performance. Its brand strength surpasses the average for SWFs worldwide, reinforcing its leadership in the sector. Sports partnerships fuel visibility PIF was the only SWF to appear in the top 10 rankings for brand value to assets under management (AuM) ratio, placing seventh among all asset management and SWF brands. The fund's AuM has seen strong growth, attributed to robust returns from key portfolio companies and long-term investments nearing maturity. Brand Finance highlighted PIF's expanding portfolio of high-profile sports sponsorships, including partnerships with ATP and WTA tennis, Formula E, Extreme E, and ownership of LIV Golf, as key drivers of its brand value. These initiatives fall under the fund's E360 sports investment platform. 'Formula 1 and football are powerful ways for sovereign wealth funds to elevate their global profile,' said David Haigh, chairman and CEO of Brand Finance. 'PIF's investments continue to enhance awareness and strengthen its international reputation.'
Zawya
2 days ago
- Business
- Zawya
PIF ranks as world's most valuable and fastest-growing sovereign wealth brand in 2025
RIYADH — The Public Investment Fund (PIF) has been ranked as the world's most valuable and fastest-growing sovereign wealth fund brand for 2025, according to leading brand valuation consultancy Brand Finance. It marks the second consecutive year the Saudi sovereign wealth fund tops the global list. PIF's brand was valued at $1.2 billion this year, an 11% increase compared to 2024. The fund received an A+ brand strength rating, placing it second globally with a score of 62.9, and seventh in terms of assets under management (AUM) relative to brand value — the only sovereign fund to rank in the top ten in that category. According to Brand Finance's annual report on sovereign wealth funds and asset managers, PIF achieved the fastest brand growth rate in 2025. The report credits this momentum to PIF's expanding asset base, positive performance of Saudi portfolio companies, and the maturation of key projects. The fund's communications efforts and commitment to creating long-term impact also contributed to its brand strength. The Brand Finance ranking, launched in 2024, aims to help organizations understand the value of their brand and how it contributes to overall business performance. It evaluates brand strength based on stakeholder perceptions, financial outcomes, and non-financial benefits such as attracting investment, talent, or media attention. David Haigh, CEO of Brand Finance, said PIF exemplifies the branding power of high-impact investments, particularly in international sports. 'PIF stands out through major initiatives such as its transformation of Newcastle United into a competitive football club, as well as sponsorships in golf, tennis, and electric motor racing,' Haigh said. PIF continues to focus on achieving its strategic goals of generating sustainable returns and driving economic transformation in Saudi Arabia. It is also among the most influential global investors in shaping future economic sectors. In addition to its brand recognition, PIF ranked first globally in governance, sustainability, and resilience (GSR) performance and commitment, sharing the top spot with a 100% score among 200 sovereign investors in a 2025 report by Global SWF. The fund holds strong credit ratings, with Moody's assigning it an 'Aa3' with a stable outlook, and Fitch giving it an 'A+' rating, also with a stable outlook. © Copyright 2022 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. (
Asharq Al-Awsat
2 days ago
- Business
- Asharq Al-Awsat
Saudi Arabia's PIF Tops Global Sovereign Wealth Funds in Brand Value for 2nd Consecutive Year
Brand Finance, a leading global brand valuation consultancy, announced on Monday that Saudi Arabia's Public Investment Fund (PIF) has once again topped the list of the world's most valuable and fastest-growing sovereign wealth funds for 2025, with a brand value of $1.2 billion, reflecting an 11% increase compared to 2024. According to Brand Finance's annual report, which evaluates the largest sovereign wealth funds and asset management brands, PIF earned an A+ rating for brand strength and ranked second globally with a score of 62.9. It also placed seventh in brand value relative to assets under management (AUM), standing out as the only sovereign wealth fund among the top 10 on this index. The report highlighted PIF's brand as the fastest-growing among global sovereign wealth funds in 2025, attributing this growth to several key achievements. These include the consistent expansion of its AUM, driven by the strong performance of Saudi companies and the maturation of projects aligned with the Kingdom's Vision 2030. Furthermore, the fund's proactive efforts to raise awareness of its initiatives and its unwavering commitment to sustainable growth and impact have bolstered its brand performance. Brand valuation encompasses assessing the effectiveness of brand performance and its influence on stakeholder behavior and financial outcomes, both directly and indirectly. This includes attracting investors and securing funding, recruiting and retaining talent, and generating positive media coverage. Brand Finance Chairman and CEO David Haigh underlined the significant role of impact investments in boosting brand awareness and reputation, particularly on the international sports stage. He stated that the PIF stands out through several notable examples, most prominently through its investment in Newcastle United, transforming the club into a competitive, title-winning team. Additionally, the fund's sponsorships in globally renowned sports such as golf, tennis, and electric motor racing further elevate its brand presence. The PIF focuses on pursuing its strategic goals to drive positive economic impact within the Kingdom and ensure sustainable returns. It is recognized as one of the world's most influential investors and actively fosters new sectors and opportunities that shape the global economy while accelerating economic transformation in Saudi Arabia. According to a Global SWF report, the fund jointly ranked first worldwide for compliance and performance in governance, sustainability, and resilience (GSR) standards, achieving a 100% compliance rate by 2025 among 200 sovereign investors. It holds an Aa3 credit rating with a stable outlook from Moody's and an A+ rating with a stable outlook from Fitch Ratings, underscoring its strong financial standing.
Fast Company
17-07-2025
- Business
- Fast Company
How much is a busted brand really worth?
How much is a brand name worth if it's well known, but only because of its failures? For the botched music festival Fyre Festival, it's nearly a quarter of a million dollars. The Fyre Festival brand sold for $245,300 on eBay Tuesday after 42 bidders made 175 bids. The sale includes rights to all trademarks, intellectual property, and social media assets associated with Fyre Fest, according to the listing. Although Fyre Fest founder Billy McFarland didn't think the sale price was high enough ('This sucks, it's so low,' he said on a livestream), it proved that even without actually ever putting on a successful music festival, there was some value in the rights to his trademarks and IP. McFarland congratulated the buyer in a Notes App statement posted to Instagram and said he would 'begin the process to finalize the sale.' As splintering media has made attention harder to capture and scrambled traditional publicity and marketing plans, some have turned to purchasing discounted brand names in hopes of buying themselves a shortcut. Fyre Fest might be a punchline, but since people already know what it is, it's also a starting point that a new owner can use as a launch pad. 'Someone paid $245k, so that establishes its value,' David Reibstein, a William Stewart Woodside professor of marketing at the University of Pennsylvania, tells Fast Company in an email. One thing Fyre Fest has going for it is 'its level of awareness, despite its baggage, and that cannot be overlooked,' he says. Enron, the energy company that went bankrupt in 2001, was bought by the organizers of 'Birds Aren't Real' to sell a parody product, and in March, an AI company bought Napster for $207 million and used the brand to launch a platform with 'AI companions.' McFarland didn't say who the Fyre Fest buyer is, but he did say, 'it's funny.' Whatever the new owner intends to do with it, they'll get extra attention at least for the name. Since Fyre Fest is more meme than a brand, 'its value isn't in social media followers or brand equity,' says Emily Day, a strategist at Mother LA, but cultural shorthand. McFarland said in a letter he put the brand up for sale as part of an attempt to make things right and pay back investors. Rather than go forward with a planned Fyre Festival 2, he said selling the brand for parts was the best way to accomplish that. His brand's nearly quarter-of-a-million-dollar purchase price, though, isn't enough to pay off all the $26 million he scammed investors of. Fyre Fest ticket holders also won $7,220 each in a 2021 class-action settlement. 'Fyre is one of the most powerful attention engines in the world,' he wrote, citing the documentaries and headlines the festival inspired. Fyre Fest was no good as a festival. As a meme, though, it was great.
Zawya
30-06-2025
- Business
- Zawya
ROSHN Group recognized as top 25 real estate brand globally by Brand Finance
ROSHN Group was rated AA by Brand Finance and is the most valuable real estate brand in Saudi Arabia. Just five years after its founding, ROSHN Group's brand value now exceeds US$1 billion according to Brand Finance. RIYADH – ROSHN Group, Saudi Arabia's leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been listed among the top 25 real estate brands globally by Brand Finance, the world's leading brand valuation consultancy. This is the first time that a Saudi real estate company has been listed in the top real estate brands globally. The recognition follows ROSHN Group's recent ranking as the most valuable real estate brand in the Kingdom and the best-performing new brand across the region, underscoring the Group's growing influence both locally and internationally. Brand Finance rated ROSHN Group's brand, which has been valued at over US$1 billion, as one of the world's top 25 real estate brands. This recognition reflects ROSHN Group's strong financial and commercial performance, ambitious strategic direction, and the launch of a bold new corporate identity that signals its transformation into a multi-asset developer. The Group's expansion into key verticals such as hospitality and sports complements its growth in residential, commercial, and retail sectors. Brand Finance also highlighted ROSHN's commitment to innovation and sustainability, along with its pivotal contribution to national development objectives under Saudi Vision 2030. As the world's leading brand valuation consultancy, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions. Brand Finance annually conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries, including brands in the real estate sector. 'From redefining urban living through community-first design to driving sustainable innovation at scale, ROSHN GROUP's journey over the past five years reflects a brand built on purpose, progress, and national pride,' said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. 'Surpassing the USD 1.0 billion brand value mark is more than a milestone; it is a testament to our enduring impact, unwavering vision, and commitment to shaping the future of Saudi Arabia's real estate landscape,' Alrumayan added.
