Latest news with #brandvalue
Hospitality Net
a day ago
- Business
- Hospitality Net
Wyndham's First-Annual Owner Trends Report Highlights Positive Long-Term Outlook, Vital Role of Brands
PARSIPPANY, N.J. – Wyndham Hotels & Resorts today unveiled its first-annual Hotel Owner Trends Report. A multi-month effort spanning two industry-wide surveys of hundreds of hotel owners and property developers, the findings paint a picture of an industry that, despite the tumultuous news cycle, remains confident in its resilience and long-term growth prospects. There's a lot of noise in the marketplace right now and yet, more than 90% of hotel owners and developers are optimistic about what the next five years hold for them. That's because they know that in hospitality, they're playing the long game. Case in point: While most admit to having concerns over current economic volatility, four-out-of-five say they still plan to expand their portfolios over the next five years. Amit Sripathi, Chief Development Officer, Wyndham Hotels & Resorts Brands Matter Highlighting the critical role brands play in hotel ownership, virtually all surveyed (98%) said they're currently open to exploring new branded offerings—underscoring the value brands bring to the table versus operating as an independent. Further, most (55%) are interested in traditional or hard brands while just under half (45%) are seeking soft brand opportunities. Here's what owners and developers are also looking for: Support and Leadership Access Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership. Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership. A Strong Loyalty Program More than 80% of hotel owners and developers say a strong loyalty program is very important or critical to a hotel's success, with nearly two-thirds (62%) of those open to joining a brand or switching brands citing it as a top five factor they consider. More than 80% of hotel owners and developers say a strong loyalty program is very important or critical to a hotel's success, with nearly two-thirds (62%) of those open to joining a brand or switching brands citing it as a top five factor they consider. A Robust Array of Brand Offerings When looking at expansion, interest spans virtually all segments. Just over a third (39%) have lifestyle and boutique hotels in their sights, while a similar number (36%) are looking at midscale and upper-midscale. The same is true for economy (35%). Capitalizing on Extended-Stay Extended-stay hotels continue to be front and center for hotel owners and developers. Buoyed by historically high demand and developer ROI, nearly all surveyed (96%) see opportunity in extended-stay, highlighting it as an investment with great potential. Here's what else owners and developers are saying about extended-stay: The Model Matters Operating in extended-stay means operating in a way that's different from traditional brands. Nearly three-out-of-five surveyed (59%) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success. Operating in extended-stay means operating in a way that's different from traditional brands. Nearly three-out-of-five surveyed (59%) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success. All Eyes on Infrastructure With historic multi-year infrastructure spend on the rise, 100% of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding. With historic multi-year infrastructure spend on the rise, 100% of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding. Cross-Sell and Upsell are Key Both in extended-stay and beyond, when it comes to driving increased revenue, more than 80% of hotel owners and property developers say cross-sell and upsell opportunities are key, describing them as either critical or very important to their hotel's success. Fueling the Future with Technology When choosing a brand, the majority of owners and developers list access to best-in-class technology as one of their top five factors. What's more, one-in-five (20%) say investing in technology is how they plan to differentiate their hotel from the competition. Here's what owners and developers are also saying about technology: Investing in Tomorrow's Traveler Recognizing the role technology plays in delivering a great guest experience, nearly two-thirds (61%) of hotel owners have already invested in, or are considering investing in, things like streaming, digital room keys and self-service kiosks. Meanwhile, nearly half (46%) have done or are considering the same when it comes to EV charging stations. Recognizing the role technology plays in delivering a great guest experience, nearly two-thirds (61%) of hotel owners have already invested in, or are considering investing in, things like streaming, digital room keys and self-service kiosks. Meanwhile, nearly half (46%) have done or are considering the same when it comes to EV charging stations. Harnessing the Power of AI Over 90% of hotel owners are already leveraging AI in some capacity. Notably, more than 70% are deploying the technology to support operations while more than 60% are using it for guest-facing services. Over 90% of hotel owners are already leveraging AI in some capacity. Notably, more than 70% are deploying the technology to support operations while more than 60% are using it for guest-facing services. An Interconnected Guest Experience When it comes to guest messaging platforms, one-in-three hotels (33%) are already utilizing this technology, with nearly another third (30%) looking to invest in or increase their investment in it. The same is true for mobile tipping: a third of those surveyed (33%) say they already offer mobile tipping, with nearly another third (30%) expecting to invest or increase their investment in it. The message from today's hotel owners and property developers is clear: it's not just about growing their portfolios, it's about growing their portfolios with the right brands and the right partners. They also want the best. The best technology, the best rewards program, the best support. The good news? T hat's exactly what Wyndham offers, and its why our franchisee retention rate has grown to nearly 96%, including our economy brands, which are among the highest in the industry. Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts Proven Resilience Over the last twenty-five years, select-service hotels, like those owned and operated by most Wyndham franchisees, have repeatedly proven their resilience in weathering challenging environments. From 2000 to 2023, U.S. select-service RevPAR grew at a 2.6% CAGR, and during some of the most historic economic events on record, Wyndham's select-service hotels have consistently outperformed STR's upscale and above segments. In 2001, following the attacks of 9/11, they outperformed by 300 basis points. In 2008, in the wake of the global financial crisis, they outperformed by 500 basis points. And most recently, in 2020, amid the backdrop of the global pandemic, they outperformed by 2,500 basis points. These results are not coincidental and reflect the tested, long-term value proposition of Wyndham's select-service brands. The Wyndham Advantage As the world's largest hotel franchisor, Wyndham takes an OwnerFirst™ approach to franchising, prioritizing the needs of hotel owners and their success. From unprecedented access to Company leaders, to launching new brands designed to take advantage of the extended-stay boom (ECHO Suites® Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham) to investing nearly $350 million in best-in-class technology since going public in 2018, Wyndham—through the Wyndham Advantage—is making moves that not only help owners succeed today, but also help set them up to innovate and grow their business in the future. A white paper detailing the findings of Wyndham's first-annual Hotel Owner Trends Report is slated to be available for download later this month. To sign-up for early access, click here. For more information on franchising opportunities, visit About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit Survey Methodology Managed by Wakefield Research, the Wyndham Survey was conducted among 325 Hotel Owners & Hotel Property Developers, with minimum seniority of VP+, in the United States, Canada, and the Caribbean, between February 4th and February 12th, 2025, using an email invitation and an online survey. A follow-up survey was conducted between May 16th and May 27th, 2025, with another 325 Hotel Owners & Hotel Property Developers, using similar methods. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in both studies, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.2 percentage points for the total data, 6.9 percentage for the U.S., 9.8 percentage points for Canada, and 19.6 percentage points for the Caribbean, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. SOURCE Wyndham Hotels & Resorts
Zawya
27-05-2025
- Business
- Zawya
Nigeria's banking brands dominate
For the fourth year running, Access Bank is Nigeria's most valuable brand. Accounting for 59% of ranking's total brand value, banks dominate the Nigeria's brand value growth in 2025 Accounting for 59% of the ranking's total brand value, banks dominate Nigeria's brand value growth in 2025. Pictured: Lagos, Nigeria. The top four strongest Nigerian brands are banks, led by United Bank for Africa and First Bank of Nigeria, while Fidelity Bank Nigeria has more than tripled its brand value to become fastest-growing Nigerian brand. Most valuable brands In 2025, Access Bank retains its position as the most valuable Nigerian brand for the fourth consecutive year, having more than doubled its brand value to NGN893.3bn. Dangote Cement (brand value up 74% to NGN562.5bn) holds second place, supported by robust profits and a commanding market presence, while GTCO (Guaranty Trust Holding Company) rises to third, nearly tripling its brand value to NGN524.7bn. Other top banks show solid performances. Zenith Bank (brand value up 80% to NGN 454.8bn) retains fourth, United Bank for Africa (UBA) (brand value up 58% to NGN341bn) drops to sixth, and First Bank of Nigeria (brand value up 168% to NGN289bn) remains in seventh position, all demonstrating resilience despite inflation and currency volatility. Strongest brands Notably, UBA and First Bank of Nigeria are the top two strongest Nigerian brands in 2025, while UBA also ranks as the 13th strongest banking brand globally among the top 500 banking brands. Food brand Flour Mills Nigeria drops to fifth place, despite a 40% increase in brand value to NGN452.9bn. The brand reported strong revenue growth for 2024, driven by higher sales across its food, agro-allied, and sugar businesses, even in the face of Nigeria's tough macroeconomic environment. Further down the top 10, BUA Cement (brand value up 63% to NGN138.7bn) rises to ninth place, while banking brand Stanbic IBTC (brand value up 206% to 229.5bn) climbs from 13th to eighth position. GLO Mobile (brand value up 138% to NGN130.4bn) rises five places to enter the top 10. Meanwhile, beer brand Hero Lager (brand value down 51% to NGN42.1bn ) has dropped from ninth rank to 20th in 2025, reflecting a decline in the Nigerian alcoholic drinks market. Brand strength analysis The Nigeria 25 2025 ranking highlights considerable shifts in the country's strongest brands, with banking brands rising through the ranks to dominate the top 10. This demonstrates a growing recognition of the sector's resilience and adaptability, particularly as financial services play an increasingly crucial role in driving Nigeria's economy forward. United Bank for Africa has risen from ninth position in 2024 to become the strongest Nigerian brand in 2025, with a BSI score of 92.4/100 and a corresponding AAA+ rating, the highest accolade for brand strength awarded by Brand Finance. UBA performs strongly across all key research metrics, earning notably high scores in brand familiarity, preference, and consideration, indicating strong consumer trust and loyalty. Notably, the bank scores exceptionally well on price acceptance, outperforming other leading African peers - such as Capitec in South Africa and Equity Bank in Kenya - on this metric. During this past year, UBA has prioritised digital banking, innovation, and technology investments, which are crucial drivers of brand strength in Africa's banking sector. The focus is aimed at improving the customer experience and deepening engagement with consumers going forward. First Bank of Nigeria has risen from 11th position to second for brand strength, noting a BSI score of 92.1/100 and a corresponding AAA+ rating. The bank excels across key metrics, including familiarity, reputation, consideration, and preference. This improvement reflects its strong focus on innovation, digital transformation, and delivering exceptional customer experiences. First Bank's strategic initiatives have significantly enhanced its market position and brand perception, reinforcing its leadership in the sector. GTCO has fallen from first to third place in brand strength, despite a slight increase in its BSI score to 89.5/100. Meanwhile, Access Bank has moved up to fourth place, rising from 12th in 2024, driven predominantly by improved performance across key research metrics. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
Trade Arabia
22-05-2025
- Business
- Trade Arabia
ROSHN becomes most valuable Saudi brand, value tops $1bn
ROSHN Group, Saudi Arabia's leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been crowned as Saudi Arabia's most valuable real estate brand at a value topping $1 billion by Brand Finance, the world's leading independent brand valuation consultancy. ROSHN Group was founded just under five years ago with a mandate to contribute to Vision 2030. Now, its brand and reputation rank in the top 20 across different sectors nationwide and is the third most valuable real estate brand regionally, said a statement from ROSHN. The rapid growth of the brand and financial performance of the Group mirrors the expansion of the Kingdom's real estate market over the past decade, following the push by Vision 2030 to promote national development. Brand Finance found that ROSHN Group's new identity and expansion into sectors such as education, entertainment, healthcare, and sports – the Group is involved in building two of the stadiums that will host the 2034 FIFA World Cup in Saudi Arabia – has also helped to raise its profile nationally, regionally, and globally, it stated. Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group, said: "We are proud to see ROSHN crowned as the strongest real estate brand in the Kingdom - an accomplishment achieved in less than five years. This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group's real estate leadership in Saudi Arabia." Alrumayan said: "This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector. We will continue to build on this success to further cement ROSHN's position as a model of excellence and leadership, shaping the future of the industry in line with Saudi Vision 2030 and its goals to enhance quality of life and diversify the national economy across sectors." On its meteoric rise, Brand Finance's Chairman & CEO David Haigh said ROSHN Group's exceptional rise to become Saudi Arabia's most valuable real estate brand in just five years reflects the power of purpose-led strategy and visionary execution. "ROSHN Group is reshaping urban living in line with Saudi Vision 2030 through its integrated communities and innovative mixed-use developments, with a focus on sustainability and community investment. Its evolution into a multi-asset developer marks a bold new chapter, positioning the brand not only as a national champion, but as a regional leader with global relevance," he stated. Brand Finance is the world's leading brand valuation consultancy. Brand Finance regularly evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions.
Arabian Business
21-05-2025
- Business
- Arabian Business
Saudi Arabia, UAE brands dominate Middle East with diversification, innovation
Brand Finance's latest Middle East 150 2025 report reaffirms Saudi Arabia and the UAE as regional brand leaders, driven by economic diversification and innovative strategies. The two nations account for 81 per cent of the region's total brand value, with Saudi Arabia's brands valued at $112.4 billion and the UAE's at $86.0 billion. Aramco retains its position as the region's most valuable brand for the sixth consecutive year, with a value of $41.7 billion and an AAA- rating. Despite challenges from declining oil prices and geopolitical uncertainties, Aramco's strong brand has maintained its stability. ADNOC follows as the second most valuable brand, growing 25 per cent to $19.0 billion, fuelled by initiatives like the launch of XRG and pioneering AI adoption. The telecom sector also shines, with Saudi Telecom Company, trading as STC Group, securing the third most valuable brand spot at $16.1 billion (up 16 per cent ) and achieving the region's highest Brand Strength Index (BSI) score of 88.7/100 with an AAA rating. Meanwhile, 'e&' has emerged as the world's fastest-growing brand, with its value soaring 701 per cent to $15.3 billion after consolidating its brand architecture under a unified identity. In banking, Al Rajhi Bank and QNB maintain their AAA ratings, with BSI scores of 87.9/100 and 87.0/100, respectively. While Al Rajhi remains the region's strongest banking brand, QNB's brand value rose up by 11 per cent to $9.4 billion, securing third place in the BSI ranking. Roshn Group, a new entrant, has quickly become the third most valuable real estate brand in the region at $1.1 billion, driven by its multi-asset strategy and contributions to Saudi Arabia's Vision 2030. In healthcare, King Faisal Specialist Hospital & Research Centre leads with a brand value of $1.7 billion (up 10 per cent), supported by advancements in groundbreaking robotic surgeries. The UAE's PureHealth Group also saw a 30 per cent brand value increase to $564 million, driven by strategic acquisitions like Sheikh Shakhbout Medical City and the UK's Circle Health Group. Andrew Campbell, Managing Director, and Brand Finance Middle East, said: 'As the Middle East continues to evolve economically and brand-wise, the region's leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region's position as a global leader in innovation and development.' The report also highlighted the region's focus on sectors like green energy, digital transformation, and AI, positioning Saudi Arabia and the UAE as global leaders in innovation.
Arabian Business
21-05-2025
- Business
- Arabian Business
UAE brands surge 22% to $88.5bn with ADNOC, e& leading transformation
The combined brand value of the UAE's top 50 companies has jumped 22 per cent year-on-year to reach $88.5 billion, according to the latest Brand Finance UAE 50 report released today. The annual ranking highlights the growing strength and global influence of the UAE's corporate champions, with energy, telecoms, aviation, and real estate brands leading the charge. ADNOC remains UAE's most valuable brand State energy powerhouse ADNOC has maintained its position as the country's most valuable brand for the seventh consecutive year, with its brand value rising 25 per cent to $19 billion. The company also earned the highest Brand Strength Index (BSI) score in the UAE at 87.9/100, driven by a string of strategic initiatives under CEO Dr. Sultan Al Jaber, including the launch of XRG, major global energy investments, and the industry-first use of artificial intelligence. Telecoms-to-tech conglomerate e& achieved a staggering 701 per cent increase in brand value to $15.3 billion, climbing nine places to become the UAE's second most valuable brand. This historic leap makes e& not only the fastest-growing brand in the UAE and the Middle East, but also globally. The transformation follows a bold three-year rebranding strategy that unified the legacy Etisalat identity under a single e& brand. Global partnerships, including a 15-year deal with Manchester City FC and a founding sponsorship of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, have amplified its global reach and visibility. Andrew Campbell, Managing Director, Brand Finance Middle East, said: 'The UAE's leading brands are showing what's possible when ambition meets purpose. From ADNOC's cutting-edge work in AI and energy, to e&'s bold transformation into a global tech player, and Emirates' continued excellence in aviation – these brands are not just growing in value, they're shaping industries.' 'What stands out is how they're combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It's a powerful reflection of the UAE's dynamic and forward-looking economy,' he added. PureHealth Group a leading integrated healthcare platform in the region also saw its brand value rise 30 per cent to $564 million, retaining its title as the UAE's most valuable healthcare brand. Financial performance has strengthened its profile, with revenue climbing 58 per cent to AED 25.8 billion and net profit up 78 per cent to AED 1.7 billion in 2024. Emirates, e&, and Emaar top brand strength rankings In terms of brand strength, Emirates remains the strongest brand in the country with a BSI score of 86.0/100, reflecting the airline's global reputation for excellence. e& followed with a BSI of 85.0/100 and an AAA rating, further solidifying its market position after the completion of its brand transition. Emaar, one of the region's largest and most prominent real estate developers, ranked third with a BSI of 83.7/100 and an AAA-rating. The developer's brand value rose 58 per cent to $4.0 billion, backed by solid financials and a portfolio of iconic developments across the UAE and beyond. This year's report also introduced rankings on sustainability perceptions. ADNOC led in environmental and governance perceptions, while Majid Al Futtaim topped social sustainability, reflecting growing stakeholder focus on ESG performance as a core brand value. Each year, Brand Finance evaluates more than 6,000 brands worldwide and publishes over 100 rankings by sector and country. The UAE's top 50 of 2025 report
