TAG Heuer's new sunglasses brings speed, style and Swiss precision to your face
The Swiss brand, better known for making some of the best watches around, is leaning hard into its legacy of speed, style and innovation with three new lines of glasses.
First up, the Jack Heuer line (pictured). This one's a tribute to the great-grandson of the brand's founder and the man responsible for getting the TAG Heuer logo on Ferrari's Formula 1 cars in the 1970s.
The frames nod to that golden era with 1960s-style pilot shapes made from ultra-light Japanese titanium. Chromafade lenses add a splash of colour-shifting protection, and subtle logo details round things off. It's vintage cool, but with plenty of tech to keep things feeling modern.
Then there's the Mini Vingt-Sept. These frames also take design cues from motorsport, down to a new elliptical hinge that clicks like the door of a sports car.
The bio-nylon temples and steel hinge setup are built for comfort and durability, while 'SPECTA' lenses aim to give you sharper, more vivid vision. They're bold and rimless.
Last but not least, the Shield Pro line goes full sport mode. Designed for athletes and adrenaline junkies, these wraparound mask-style shades use bio-nylon mixed with recycled graphite, making them light, flexible and tough.
The elastic rubber frame hugs your face, while the interchangeable lenses swap out depending on the conditions. Whether you're bombing down a trail or sprinting through city streets, they're made to keep up.
TAG Heuer's new eyewear range is available now on TAG Heuer's website, with prices starting from $490 in the US and £390 in the UK.
Liked this? The TAG Heuer Formula 1 returns (again) and this time it's perfect
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Stuff.tv
5 days ago
- Stuff.tv
TAG Heuer's new Aquaracer Solargraph is perfect for NATO fans
TAG Heuer is doubling down on its e-commerce game with two online-only watches, and one of them looks tailor-made for anyone who loves a good NATO strap. Meet the TAG Heuer Aquaracer Professional 200 Solargraph – a titanium-cased, solar-powered adventurer that's as tough as it is stylish. The Aquaracer line has been TAG Heuer's go-anywhere, do-anything collection since 1978, when Jack Heuer's Reference 844 set a new benchmark for sports watches you could wear on land or at sea. The modern Aquaracer name debuted in 2004, featuring six key traits: a unidirectional rotating bezel, screw-down crown, robust water resistance, luminous markers, sapphire crystal, and a double-safety clasp. In short, a watch that could take a beating and still look the part. The Solargraph series took that rugged formula and added a clever twist – a solar-powered movement. No more worrying about battery swaps or winding. Instead, light (natural or artificial) keeps it running. Now, the new 40mm Professional 200 Solargraph raises the exclusivity bar with a full-grade 2 sandblasted titanium case. That means it's feather-light on the wrist. The anthracite dial, with vertical brushing and icy polar-blue accents, channels the feel of frozen landscapes. Inside, TAG's Calibre TH50-00 Solargraph movement drinks in the light, reaching full charge in just 40 hours. Once topped up, it'll run for up to 10 months in darkness, with the battery designed to last over 15 years. But the detail that'll grab NATO-strap fans? The included custom grey textile strap with matching polar-blue stitching. It gives the watch a more tactical, field-ready look than the usual bracelet, while keeping things comfortable for all-day wear. Available only through TAG Heuer's online boutique, the Aquaracer Professional 200 Solargraph is priced at $3200 in the US and £2750 in the UK. TAG Heuer isn't stopping there, though. The brand is also rolling out an online-exclusive TAG Heuer Carrera Date, complete with a flash of the signature orange that's become a hallmark of its web-only releases. The Carrera is a cornerstone of TAG Heuer's history. Born in the 1960s, it was Jack Heuer's answer to the challenge of making a racing-inspired watch with perfect legibility. This 39mm Carrera Date keeps that DNA intact but adds a modern sport-luxury twist. Its black 'azurage' dial adds subtle texture, while rhodium-plated hands and Super-LumiNova indexes keep things readable at a glance. A date window at 6 o'clock maintains the Carrera's trademark balance, and the see-through caseback offers a peek at the automatic movement. The strap is another talking point – black perforated calfskin leather with a bold orange lining, fastened with a steel folding clasp. The 39mm Carrera Date is available now, priced at $3300 in the US and £2850 in the UK. Liked this? Forget Garmin, Breitling's new Ironman Endurance Pro is the ultimate watch for runners
Stuff.tv
13-08-2025
- Stuff.tv
You can't wear this Ulysse Nardin Freak watch, but you can eat it
World-renowned pastry chef and viral sensation Amaury Guichon has turned one of the boldest designs in luxury watchmaking into something you can sink your teeth into… literally. His latest creation is a fully handcrafted chocolate sculpture of the Ulysse Nardin Freak ONE, the award-winning timepiece famous for its radical design and technical wizardry. Guichon, the French-Swiss chef based in Las Vegas (where else?), is known for transforming chocolate into jaw-dropping works of art, from full-sized animals to intricate machinery, all documented in his mesmerising social media videos. But this time, he's stepped into haute horlogerie territory. 'I have been dreaming of making a watch out of chocolate for a very long time! And I couldn't have hoped for a better model than the Freak from Ulysse Nardin,' he said. While Guichon's creation is entirely edible, the watch it's modelled on is anything but. The Freak, first launched in 2001, shattered convention with its movement doubling as the watch's hands and no traditional crown. The latest version, the Freak ONE, carries forward that rebellious DNA and was crowned 'Most Iconic Watch' at the Grand Prix d'Horlogerie de Genève. This collaboration between the watchmaker and the pastry chef isn't about selling chocolate timepieces; it's a meeting of two worlds obsessed with detail, craftsmanship, and artistry. Just as Ulysse Nardin's master watchmakers work with microscopic tolerances, Guichon's chocolate engineering demands absolute precision. The result is a jaw-dropping blend of horology and patisserie, one you can't strap to your wrist, but you might not have the heart to bite into either. If you want the real thing, the watch is available for £76,000 at Watches of Switzerland US or £62,000 at Goldsmiths UK. Liked this? Seiko 5 Sports gets a Pepsi bezel, literally
Stuff.tv
01-08-2025
- Stuff.tv
The Seiko Prospex Alpinist ‘Night Sky' might be my favourite model yet
The Seiko Prospex Alpinist has always been a cult classic watch, but this new European exclusive 'Night Sky' edition might just be the most handsome one yet. Limited to 3000 pieces (and I say limited in the loosest way possible), it takes all the rugged charm of the original and wraps it in a moody, midnight colourway that feels both adventurous and refined. Originally designed in 1959 for the Japanese Yama-otoko (hardy mountain men known for their strength and resilience), the Alpinist series was built for reliability in rough terrain. And while most of us aren't navigating alpine paths daily, there's something about that spirit of utility and durability that still appeals. The 'Night Sky' keeps that legacy alive, with a more moody, understated colourway. Inspired by the popular SPB121, this limited-edition model swaps out green for deep twilight blue, with a vertically striped dial that subtly catches the light. The gold cathedral hands give it a vintage twist without going full heritage, and the dual-strap setup – a soft blue leather strap and an extra navy nylon one – means you can dress it up or down without fuss. Around the back, an exhibition case reveals Seiko's reliable in-house 6R35 movement. It offers 70 hours of power reserve and promises accuracy between -15 to +25 seconds per day. Not COSC-beating, sure, but it's built to last, not for ultra-high accuracy timekeeping. The case remains nicely wearable, and at £780 (approx. US$1010), it's a fair price for a stylish mechanical watch with real heritage. If you're into watches that balance form and function with a story to tell, this one ticks the right boxes. Pre-orders open today at Seiko's website – and with 'only' 3000 available, it's one to grab before it disappears forever. Liked this? The new Seiko Prospex Speedtimer 'Compact Countdown' arrives with a super-slim case
