Cultured Stone® Expands Cobblefield® Profile with Serene New Color, Salt Flat™
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HOUSTON — Westlake Royal Building Products ™ ('Westlake Royal'), a Westlake company (NYSE:WLK), announces the launch of Salt Flat ™, a new colorway from Cultured Stone ®. Available in the Cobblefield ® profile, Salt Flat's elegant, neutral palette makes it ideal for a variety of architectural applications.
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Inspired by the expansive tranquility of vast desert landscapes, Salt Flat blends understated light grays and soft, warm whites with a subtle, shimmering mica overlay, creating a nuanced, versatile neutral that adds sophistication and elegance to any design. Its delicate yet dimensional blend of undertones imbues spaces with brightness and depth, effortlessly harmonizing with a wide range of other colors, textures and design elements.
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'Developed in response to customer demand, the introduction of the Salt Flat colorway marks an exciting evolution for the Cultured Stone brand,' said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. 'The new color is more than just a design element—it's an immersive aesthetic experience that reflects modern trends. By responding to the evolving needs of architects, designers and homeowners, we continue to deliver timely, innovative solutions with exceptional aesthetics and performance.'
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Designed to emulate the architecture of rural 19th-century America, Cobblefield's tailored lines and chiseled-cut surface lend a distinctive sense of craftsmanship to a variety of classic and contemporary designs. Whether used in residential or commercial settings, its rugged refinement strikes the perfect balance between modern elegance and time-weathered tradition, perfect for both interior and exterior applications. When paired with the multilayered tones of Salt Flat, the profile takes on a fresh yet grounded aesthetic that elevates any environment.
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Cultured Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information, visit CulturedStone.com.
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About Cultured Stone
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Driven by a pioneering spirit, Cultured Stone introduced the world's first architectural stone veneer, making it possible to feature authentic hues and natural textures of stone and brick in any environment. Nearly 60 years later, Cultured Stone continues to lead the industry by creating the finest stone products for empowering the artist within and bringing incomparable designs to reality. For more information on Cultured Stone's catalog of products, visit CulturedStone.com.
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Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
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Media Contacts:
Kelly Nguyen
Planit
KNguyen@planitagency.com
(609) 385-6701
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