Latest news with #CulturedStone
National Post
13-05-2025
- Business
- National Post
Cultured Stone® Expands Cobblefield® Profile with Serene New Color, Salt Flat™
Article content HOUSTON — Westlake Royal Building Products ™ ('Westlake Royal'), a Westlake company (NYSE:WLK), announces the launch of Salt Flat ™, a new colorway from Cultured Stone ®. Available in the Cobblefield ® profile, Salt Flat's elegant, neutral palette makes it ideal for a variety of architectural applications. Article content Inspired by the expansive tranquility of vast desert landscapes, Salt Flat blends understated light grays and soft, warm whites with a subtle, shimmering mica overlay, creating a nuanced, versatile neutral that adds sophistication and elegance to any design. Its delicate yet dimensional blend of undertones imbues spaces with brightness and depth, effortlessly harmonizing with a wide range of other colors, textures and design elements. Article content 'Developed in response to customer demand, the introduction of the Salt Flat colorway marks an exciting evolution for the Cultured Stone brand,' said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. 'The new color is more than just a design element—it's an immersive aesthetic experience that reflects modern trends. By responding to the evolving needs of architects, designers and homeowners, we continue to deliver timely, innovative solutions with exceptional aesthetics and performance.' Article content Designed to emulate the architecture of rural 19th-century America, Cobblefield's tailored lines and chiseled-cut surface lend a distinctive sense of craftsmanship to a variety of classic and contemporary designs. Whether used in residential or commercial settings, its rugged refinement strikes the perfect balance between modern elegance and time-weathered tradition, perfect for both interior and exterior applications. When paired with the multilayered tones of Salt Flat, the profile takes on a fresh yet grounded aesthetic that elevates any environment. Article content Cultured Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information, visit Article content About Cultured Stone Article content Driven by a pioneering spirit, Cultured Stone introduced the world's first architectural stone veneer, making it possible to feature authentic hues and natural textures of stone and brick in any environment. Nearly 60 years later, Cultured Stone continues to lead the industry by creating the finest stone products for empowering the artist within and bringing incomparable designs to reality. For more information on Cultured Stone's catalog of products, visit Article content Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories. Article content Article content Article content Article content Contacts Article content Media Contacts: Kelly Nguyen Planit KNguyen@ (609) 385-6701 Article content Article content
Yahoo
24-02-2025
- Business
- Yahoo
Merlot Marketing attends its 24th Design & Construction Week with 10 brands
The agency is already winning big for clients as Best of KBIS and DesignBites finalists LAS VEGAS, Feb. 24, 2025 /PRNewswire-PRWeb/ -- Merlot Marketing, Inc. (Merlot) is gearing up for another exciting year at Design and Construction Week 2024 (DCW) in Las Vegas, Nevada from Feb. 25 to 27, where they'll be representing brands such as Empava, Cultured Stone, Dutch Quality Stone, Eldorado Stone and Kindred Outdoors & Surrounds. For 24 years, Merlot has been supporting its clients at the show, with a focus on brand strategy, public relations, social media and creative design. DCW is the largest annual gathering of residential and commercial construction and design industry professionals, spanning across more than one million square feet of indoor and outdoor space at the Las Vegas Convention Center. The event, which spotlights new products, innovations and industry trends, saw record-breaking attendance last year with over 117,000 attendees and around 2,400 exhibitors. "After 24 years of attending KBIS and IBS, you'd think we've seen it all, but every year, we're blown away by new innovations and stunning designs. We can't wait to see what surprises DCW has in store this year in Vegas," said Debi Hammond, Founder and CEO of Merlot. As the agency moves into the 2025 trade show, they have already secured major attention from notable events like the Hard Hat Media Tour, Best of KBIS, DesignBites and more. A few of the brands Merlot is representing at the show include: EMPAVA: Booth W2335 – Best of KBIS Finalist & DesignBites Finalist EMPAVA, designer and manufacturer of kitchen, bath and outdoor products, is debuting Best of KBIS and DesignBites finalist, the Hot/Cold Plunge Indoor Tub, known for being the industry's first to reach a 113°F hot soak and a 37.4°F cold plunge in one unit. Empava will also be part of the Hard Hat Media Tour, have a live in-booth mermaid, craps table experience and giveaways. Cultured Stone: Booth C3819 – Award-winning profiles including Tenley Brick For more than 55 years, Cultured Stone has produced stone and brick veneers of the highest quality for interior applications. The brand's stunning collection of premium nature-inspired stone and brick profiles, Tenley Brick, will be on display with four colorway options. A Westlake Royal Building ProductsTM brand. Dutch Quality Stone: Booth C3819 – Debut of Handformed Brick™ profile From the brand created by a tight-knit group of local artisans in Ohio, Handformed Brick™ redefines manufactured stone veneer with its elevated tumbled profile, offering unique texture and robust dimensions, and blending traditional craftsmanship with modern innovation for both residential and commercial spaces. A Westlake Royal Building ProductsTM brand. Eldorado Stone: Booth C3819 – Showcasing two new colorways Eldorado Stone introduces two new premium stone and brick veneer profiles: Ranchers Ridge, blending cream, sand, rust, and gray, and Nordic Peak, with serene chalky whites and subtle grays inspired by Scandinavian landscapes. A Westlake Royal Building Products™ brand. Kindred Outdoors + Surrounds: Booth C3819 – Premium fire bowls and outdoor kitchens Kindred Outdoors + Surrounds combines design and functionality with elegant fire bowls and outdoor kitchens, featuring durable glass-fiber reinforced concrete fire bowls with a hand-finished limestone look, alongside custom cabinets for style and practicality. A Westlake Royal Building ProductsTM brand. This year, Merlot is continuing its trendspotting video series "Haute at Home", highlighting the latest and greatest products on display at DCW. Going to the tradeshow? Connect with the Merlot team at tradeshows@ or visit to learn more. About Merlot Marketing Promoting brands throughout North America since 2001, Merlot Marketing is an award-winning, national marketing agency specializing in consumer goods and the home and building products category. In 2022, Merlot Marketing was named Influential Agency of the Year by the Public Relations Society of America (PRSA) and is a proud member of the National Kitchen & Bath Association (NKBA). Services include public relations (PR.0™), brand strategy, social media, advertising and digital communications. Discover the agency's passion, creativity and results at Media ContactLeena Ibrahim, Merlot Marketing, 916-285-9835, pr.0@ View original content to download multimedia: SOURCE Merlot Marketing Sign in to access your portfolio
