Ishaan Khatter embodies the spirit of ambition and individuality in Boss' new campaign
Hugo Boss
, part of the global apparel market, launched its new campaign in collaboration with Indian actor and dancer
Ishaan Khatter
in its '
Be the Next
' campaign.
Placing a bold emphasis on the 'Be' in its iconic '
Be Your Own Boss
' platform, its 'Be the Next' fall/winter 2025 campaign, aims to celebrate individuals who are emerging, pushing boundaries, and shaping their own paths to success.
Sharing his thoughts, Khatter said,'It's about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it's not just about success but about the journey and the stories we create along the way.'
From starring in the 2025 Cannes Film Festivaldarling, Homebound, Khatter embodies the spirit of ambition and individuality that defines the Boss ethos.
Joining Khatter are other emerging talents making their mark across industries: classically trained English actor and upcoming
DC Studios
superhero Aaron Pierre; globally acclaimed K-pop superstar and Seventeen leader, S.Coups; the fastest-rising star in professional tennis, Taylor Fritz; and one of fashion's most sought-after new faces, Amelia Gray. This dynamic cast represents the drive and vision to 'Be the Next' Boss.
The campaign film captures Khatter's journey through a symbolic tunnel. He emerges in an intimately shot portrait, styled in designs of the Boss
Fall/Winter 2025 collection
.
The Boss Fall/Winter 2025 collection will be available at Boss stores worldwide,supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe.
Watch the film here:
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