Ford recalls over 694,000 US vehicles over fire risk
The recall affects certain 2021-2024 Bronco Sport and 2020-2022 Escape vehicles, the NHTSA said, citing risks that a cracked fuel injector could leak fuel into the engine compartment.
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Ford's $570 million mistake hits one of its most popular cars
Ford (F) has ridden a wave of positive consumer sentiment, strong incentive spending, and a tariff environment that favors domestic producers to a record-setting first half. Overall, Ford has sold 930,925 vehicles this year as of the end of May, a 6.1% year-over-year increase. The company reported a 16.3% increase in May sales to 220,959, mainly due to its biggest, most gas-guzzling models. Related: Ford issues yet another recall for a potentially dangerous issue Ford SUVs saw a 23% sales increase to 83,000, led by the Explorer, which had over 20,500 sold in the month. Meanwhile, Ford Trucks saw an 11.2% increase to 121,354 units sold. It was Ford's best May since Covid, with both Ford and Lincoln, Ford's luxury line, reporting double-digit sales increases. To help push sales and take advantage of buyers who are rushing to dealerships to buy inventory before tariffs hit, Ford launched its "From America, For America" campaign to provide customers with employee pricing. One of the biggest beneficiaries of this push has been the Ford Bronco, but now that vehicle is also running into the one issue that has plagued Ford in 2025. Image source: Thayer/Bloomberg via Getty Images Ford brought back its compact crossover SUV, the Bronco, in 2021 after a 25-year hiatus, and it has been selling well. Ford says it sold 30,000 Broncos in May alone. The vehicle has become so popular that, according to Ford Blue and Model e President Andrew Frick, the four-door Bronco beat the iconic Jeep Wrangler in sales for the seventh consecutive month. "Our trucks had the best – when you look at our whole truck portfolio, it had the best month we have had in two decades," Frick said. But Ford just announced that is recalling 2021-2024 Bronco Sport vehicles, 2020-2022 Escape vehicles, and 2019-2024 Kuga vehicles due to cracked fuel injectors that could leak fuel into the engine and increase the risk of fire. Related: Ford breaks an unfortunate General Motors recall record More than 694,000 vehicles could have the problem, so it's calling for a field service action that will cost Ford about $570 million, which will be reflected in its second-quarter results. Ford is scheduled to report its second-quarter earnings results on July 30. Analysts are expecting the company to report earnings of 30 cents per share, a 36.2% year-over-year decrease, on revenue of $41.47 billion, a 7.46% decrease. Ford and fellow domestic automakers have lauded President Donald Trump's 25% auto tariffs, even though they will cost the company billions. Earlier this year, Ford estimated that the tariffs would shave $1.5 billion off its EBITDA this year, with an overall $2.5 billion headwind. But Ford sees itself as best positioned to benefit from the situation. "Last year, we assembled over 300,000 more vehicles in the U.S. than our closest competitor. That includes 100% of all our full-size trucks," CEO Jim Farley said during the company's last earnings call. "In this new with the largest U.S. footprint will have a big advantage, and boy, is that true for Ford," he added. "It puts us in the pole position." Related: Popular Ford newcomer overtakes Jeep in a key area The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
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Why Ford (F) Stock Is Trading Lower Today
What Happened? Shares of automotive manufacturer Ford (NYSE:F) fell 3.2% in the afternoon session after the company disclosed a costly vehicle recall. The company announced it is recalling nearly 700,000 of its Bronco Sport, Escape, and Kuga SUVs due to faulty fuel injectors that could crack and leak fuel, creating a potential fire risk. Ford estimates the cost of this "field service action" will be approximately $570 million, a charge that will be reflected in its upcoming second-quarter results. This action expands on previous recalls for the same issue after fires were reported in vehicles that had already received an earlier software-based fix. The news adds to growing concerns over the company's quality control, as Ford has issued significantly more recalls than any other U.S. automaker in the first half of 2025. These repeated safety issues and their associated costs are weighing on investor sentiment, raising questions about the impact on future profitability and brand reputation. The shares closed the day at $11.24, down 2.9% from previous close. The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Ford? Access our full analysis report here, it's free. What Is The Market Telling Us Ford's shares are not very volatile and have only had 9 moves greater than 5% over the last year. In that context, today's move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business. The biggest move we wrote about over the last year was 12 months ago when the stock dropped 17.2% on the news that the company reported weak second-quarter earnings. Its operating income and EPS missed by a large magnitude due to warranty issues and inflationary pressure on repair costs. Adding to the pricing pressure, the Ford Model E business recorded a $1.1 billion loss due to industry pricing pressures and wholesale declines. Profitability outlook wasn't encouraging as its full year operating income guidance missed. On the other hand, Ford blew past analysts' revenue expectations. Still, this was a bad quarter for Ford. Ford is up 16.3% since the beginning of the year, but at $11.22 per share, it is still trading 22.9% below its 52-week high of $14.55 from July 2024. Investors who bought $1,000 worth of Ford's shares 5 years ago would now be looking at an investment worth $1,636. Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we've identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
