
Where to turn so you can transform your house into someone else's dream home
Have you ever pored over a gallery of real estate photos and gushed about how beautiful the house looks? You probably have a property stylist to thank for your positive reaction.
Styling, or staging, has become a critical part of the real estate sales process, and according to Kym Quick from Victorian-based company Mode Property Styling, is proven to have a significant impact on sales outcomes.
"Vendors working with a stylist will benefit from their ability to transform the property into a highly desirable and marketable piece of real estate," Kym said. "A good stylist will work with you on enhancing buyer appeal and driving better sales results."
Why is it such a smart investment, and how does it work? Kym's years of experience have given her all the insight you need.
Property staging is the process of partially or completely furnishing and styling a home in preparation for sale. According to Kym, the objective is to ensure a number of outcomes.
Firstly, in a competitive real estate market environment, the photos will provide the first impression of the home to potential buyers in print and online.
"Real estate is a numbers game, and the more viewers you attract to physically inspect the property, the more likely you are to achieve a great outcome," Kym said.
The second objective is to create a welcoming feel in the property as potential buyers visit open homes.
"Our job is to ensure people feel an instant connection with the home and can visualise themselves living there," Kym said. "Ideally, this then creates a competitive environment between potential bidders."
Great styling can add significant value in the sales process of your home and will often lead to a faster sale and potentially higher price.
It helps to create a stylish and comfortable feel to a property and ensures that buyers see the full potential of the home.
"People often need to see how a home can be lived in," Kym said, giving the example of the best spot to position the sofa. "This is impossible to achieve in an empty or badly styled home. The emotional connection to a prospective new home is a key component to attracting great results.
"You want potential buyers to walk in and immediately feel the desire to live there. A good property stylist should be able to highlight the key features of a home and in doing so, ensure the less desirable features become less obvious."
Pride yourself on the way you already decorate your house? While most stylists would not style a home still being lived in by the vendors, Kym said there are circumstances where they're able to use a homeowner's personal belongings in the staging process.
"This would only be possible if we felt their items would integrate well with our own," she said. "For a stylist to achieve the maximum impact, a consistent and cohesive look is important, and sometimes this cannot be achieved by using a client's items."
From sofas and dining settings, to soap pumps and towels, Kym said her aim is to ensure the property does not look specifically staged, but has a natural, lived-in look and feel.
"Beautiful art, rugs, lamps and soft furnishings are all part of the styling package," said Kym, who accesses products from a range of sources and quality suppliers to achieve a picture-perfect look that sells houses.
Have you ever pored over a gallery of real estate photos and gushed about how beautiful the house looks? You probably have a property stylist to thank for your positive reaction.
Styling, or staging, has become a critical part of the real estate sales process, and according to Kym Quick from Victorian-based company Mode Property Styling, is proven to have a significant impact on sales outcomes.
"Vendors working with a stylist will benefit from their ability to transform the property into a highly desirable and marketable piece of real estate," Kym said. "A good stylist will work with you on enhancing buyer appeal and driving better sales results."
Why is it such a smart investment, and how does it work? Kym's years of experience have given her all the insight you need.
Property staging is the process of partially or completely furnishing and styling a home in preparation for sale. According to Kym, the objective is to ensure a number of outcomes.
Firstly, in a competitive real estate market environment, the photos will provide the first impression of the home to potential buyers in print and online.
"Real estate is a numbers game, and the more viewers you attract to physically inspect the property, the more likely you are to achieve a great outcome," Kym said.
The second objective is to create a welcoming feel in the property as potential buyers visit open homes.
"Our job is to ensure people feel an instant connection with the home and can visualise themselves living there," Kym said. "Ideally, this then creates a competitive environment between potential bidders."
Great styling can add significant value in the sales process of your home and will often lead to a faster sale and potentially higher price.
It helps to create a stylish and comfortable feel to a property and ensures that buyers see the full potential of the home.
"People often need to see how a home can be lived in," Kym said, giving the example of the best spot to position the sofa. "This is impossible to achieve in an empty or badly styled home. The emotional connection to a prospective new home is a key component to attracting great results.
"You want potential buyers to walk in and immediately feel the desire to live there. A good property stylist should be able to highlight the key features of a home and in doing so, ensure the less desirable features become less obvious."
Pride yourself on the way you already decorate your house? While most stylists would not style a home still being lived in by the vendors, Kym said there are circumstances where they're able to use a homeowner's personal belongings in the staging process.
"This would only be possible if we felt their items would integrate well with our own," she said. "For a stylist to achieve the maximum impact, a consistent and cohesive look is important, and sometimes this cannot be achieved by using a client's items."
From sofas and dining settings, to soap pumps and towels, Kym said her aim is to ensure the property does not look specifically staged, but has a natural, lived-in look and feel.
"Beautiful art, rugs, lamps and soft furnishings are all part of the styling package," said Kym, who accesses products from a range of sources and quality suppliers to achieve a picture-perfect look that sells houses.
Have you ever pored over a gallery of real estate photos and gushed about how beautiful the house looks? You probably have a property stylist to thank for your positive reaction.
Styling, or staging, has become a critical part of the real estate sales process, and according to Kym Quick from Victorian-based company Mode Property Styling, is proven to have a significant impact on sales outcomes.
"Vendors working with a stylist will benefit from their ability to transform the property into a highly desirable and marketable piece of real estate," Kym said. "A good stylist will work with you on enhancing buyer appeal and driving better sales results."
Why is it such a smart investment, and how does it work? Kym's years of experience have given her all the insight you need.
Property staging is the process of partially or completely furnishing and styling a home in preparation for sale. According to Kym, the objective is to ensure a number of outcomes.
Firstly, in a competitive real estate market environment, the photos will provide the first impression of the home to potential buyers in print and online.
"Real estate is a numbers game, and the more viewers you attract to physically inspect the property, the more likely you are to achieve a great outcome," Kym said.
The second objective is to create a welcoming feel in the property as potential buyers visit open homes.
"Our job is to ensure people feel an instant connection with the home and can visualise themselves living there," Kym said. "Ideally, this then creates a competitive environment between potential bidders."
Great styling can add significant value in the sales process of your home and will often lead to a faster sale and potentially higher price.
It helps to create a stylish and comfortable feel to a property and ensures that buyers see the full potential of the home.
"People often need to see how a home can be lived in," Kym said, giving the example of the best spot to position the sofa. "This is impossible to achieve in an empty or badly styled home. The emotional connection to a prospective new home is a key component to attracting great results.
"You want potential buyers to walk in and immediately feel the desire to live there. A good property stylist should be able to highlight the key features of a home and in doing so, ensure the less desirable features become less obvious."
Pride yourself on the way you already decorate your house? While most stylists would not style a home still being lived in by the vendors, Kym said there are circumstances where they're able to use a homeowner's personal belongings in the staging process.
"This would only be possible if we felt their items would integrate well with our own," she said. "For a stylist to achieve the maximum impact, a consistent and cohesive look is important, and sometimes this cannot be achieved by using a client's items."
From sofas and dining settings, to soap pumps and towels, Kym said her aim is to ensure the property does not look specifically staged, but has a natural, lived-in look and feel.
"Beautiful art, rugs, lamps and soft furnishings are all part of the styling package," said Kym, who accesses products from a range of sources and quality suppliers to achieve a picture-perfect look that sells houses.
Have you ever pored over a gallery of real estate photos and gushed about how beautiful the house looks? You probably have a property stylist to thank for your positive reaction.
Styling, or staging, has become a critical part of the real estate sales process, and according to Kym Quick from Victorian-based company Mode Property Styling, is proven to have a significant impact on sales outcomes.
"Vendors working with a stylist will benefit from their ability to transform the property into a highly desirable and marketable piece of real estate," Kym said. "A good stylist will work with you on enhancing buyer appeal and driving better sales results."
Why is it such a smart investment, and how does it work? Kym's years of experience have given her all the insight you need.
Property staging is the process of partially or completely furnishing and styling a home in preparation for sale. According to Kym, the objective is to ensure a number of outcomes.
Firstly, in a competitive real estate market environment, the photos will provide the first impression of the home to potential buyers in print and online.
"Real estate is a numbers game, and the more viewers you attract to physically inspect the property, the more likely you are to achieve a great outcome," Kym said.
The second objective is to create a welcoming feel in the property as potential buyers visit open homes.
"Our job is to ensure people feel an instant connection with the home and can visualise themselves living there," Kym said. "Ideally, this then creates a competitive environment between potential bidders."
Great styling can add significant value in the sales process of your home and will often lead to a faster sale and potentially higher price.
It helps to create a stylish and comfortable feel to a property and ensures that buyers see the full potential of the home.
"People often need to see how a home can be lived in," Kym said, giving the example of the best spot to position the sofa. "This is impossible to achieve in an empty or badly styled home. The emotional connection to a prospective new home is a key component to attracting great results.
"You want potential buyers to walk in and immediately feel the desire to live there. A good property stylist should be able to highlight the key features of a home and in doing so, ensure the less desirable features become less obvious."
Pride yourself on the way you already decorate your house? While most stylists would not style a home still being lived in by the vendors, Kym said there are circumstances where they're able to use a homeowner's personal belongings in the staging process.
"This would only be possible if we felt their items would integrate well with our own," she said. "For a stylist to achieve the maximum impact, a consistent and cohesive look is important, and sometimes this cannot be achieved by using a client's items."
From sofas and dining settings, to soap pumps and towels, Kym said her aim is to ensure the property does not look specifically staged, but has a natural, lived-in look and feel.
"Beautiful art, rugs, lamps and soft furnishings are all part of the styling package," said Kym, who accesses products from a range of sources and quality suppliers to achieve a picture-perfect look that sells houses.

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