Aussie fashion label sparks outrage for tone-deaf move less than two weeks after issuing a grovelling apology to customers for overdue orders

Daily Mail​

12-05-2025

An Aussie clothing brand has sparked outrage yet again despite issuing an apology to disgruntled customers who slammed the online store for failing to deliver orders.
Peppermayo, a Sydney-based online company that ships globally, faced a barrage of criticism in recent weeks from angry customers.
Customers claimed their orders were weeks or months overdue, while others said they had not received their refunds nor any communication from the brand.
The brand faced intense backlash after it shared videos of a sponsored luxury influencer trip to Coachella.
Despite issuing a public apology at the end of April, Peppermayo has enraged customers yet again with another brand-sponsored trip to Texas over the weekend.
Aussie influencer Sophia Begg, 21, revealed her last-minute trip to Austin in a video shared to her TikTok account just days after the apology.
'Not me saying I wasn't travelling and settling down for a bit and now I'm flying to Texas and I found out like 30 hours ago,' Begg said in a TikTok video.
Vlog posts suggest Ms Begg flew first class before meeting with other influencers including British reality star Lucinda Strafford.
Peppermayo customers voiced their concerns that the costs of Ms Begg and Ms Strafford's trip to Texas were covered by the brand.
It comes after Peppermayo sent a group of influencers on a lavish campaign to the Miami Grand Prix following Coachella on a lavish campaign.
Frustrated customers have commented under several Peppermayo TikTok videos with the phrase: 'whereismyorderpeppermayo.'
'Paying influencers to travel over prioritising refunds/orders for loyal customers,' one person wrote.
'When they thought sending two influencers away on a brand trip, using their resources was a good idea, instead of hiring more people to fix the thousands of the complaints they r getting about orders,' another person commented.
'It's a shame seeing influencers associate themselves with this brand, if they look at every post the comments are filled with customer complaints,' a third person chimed.
'Just keep ignoring people and sending influencers places!! literally a college student with no money to spare and cannot get ahold of anyone to help,' a fourth added.
Other customers begged Peppermayo to respond to their long-standing order issues.
'Can you guys respond to my email about the order I placed in February?,' one person wrote.
'Can you please ship the second half of my order I've been waiting 3 months,' a second person commented.
Another frustrated customer explained she bought a dress during the Black Friday Sales in November, last year, and has not received her order.
'Can you please explain to me why your customer care is telling me that they are out of stock and is waiting to be restocked but on your website it is readily available to purchase,' she wrote.
Other customers have escalated their complaints to the Australian Competition and Consumer Commission.
The brand responded to select comments, advising each customer to 'send us a DM and our team will look into your order' followed by a love heart or kiss face emoji.
Peppermayo founders Georgia Wright and Huayi Huang also issued a public apology to their customers in a post shared to Instagram in April.
'We understand that seeing our recent Coachella event may have been upsetting during this period. Please know these campaigns were planned months in advance,' they said.
'We want to sincerely apologise for the recent delays experienced by our amazing customers in receiving their orders, and for our lack of transparency during this time.'
Peppermayo's founders Georgia Wright and Huayi Huang posted an official statement on social media in April apologising to their customers about the order delays
The brand's statement cited unspecified 'external macroeconomic factors' which caused 'major technological and integration challenges'.
They said the backlog is due to be cleared and the supply chain issues have been stabilised.
The statement also acknowledged there was a lack of customer service staff to address complaints, but said more employees have since been brought on.
The founders said 'as a small way of making it right' they were making the 'gesture' of offering free express shipping for a month from May 5 to the US, UK, Australia and Canada.
Daily Mail Australia has contacted Peppermayo for comment.
The Adelaide-born brand describes itself on its website as a 'Sydney based fashion biz with a diverse, trendy, female customer base'.
Its Instagram page has 1.2million followers, while its TikTok account has over 327,000 followers.