Kayo Sports heralds record viewership for expanded AFL coverage
Footy fans are watching AFL in record numbers on Kayo Sports in 2025, with audiences up 25 per cent on 2024 and 3.4 billion minutes streamed already as the season approaches the halfway mark.
This year Fox Footy launched dedicated commentary teams, bespoke graphics plus 4K for all games, providing audiences with more choice than ever before and ad-free coverage.
FOX FOOTY, available on Kayo Sports, is the only place to watch every match of every round in the 2025 Toyota AFL Premiership Season LIVE in 4K, with no ad-breaks during play. New to Kayo? Get your first month for just $1. Limited-time offer.
After 11 rounds it's clear that fans streaming on Kayo Sports are loving the quality and variety that Fox Footy is delivering to Thursday Night Footy up 41 per cent compared to last season led by the all-new calling duo of Matt Hill and Mark Howard supported by in depth analysis from Sarah Jones, Jason Dunstall, David King and Leigh Montagna.
With Anthony Hudson and Gerard Whateley the new voices of Friday Night Footy, viewing has increased by 30 per cent on Kayo Sports, with the callers teaming up with analysis from host Garry Lyon, Jonathan Brown, Nathan Buckley and Jordan Lewis each week.
The all-new Super Saturday LIVE, hosted by Kath Loughnan, Jack Riewoldt and King, recorded the season's most-streamed match on Kayo Sports with an average audience of 389,000 for the Collingwood and Geelong Round 8 match with Saturday audiences up 27 per cent overall.
The Friday night Anzac Day clash between Collingwood and Essendon clash delivered the second biggest audience to date with 381,000 streaming viewers.
Steve Crawley, Managing Director Fox Sports, said: 'We have loved the opportunity to bring fans the fresh Fox Footy look and sound, with our graphics and commentary teams, to Thursday and Friday Night Footy for the first time. The numbers tell us we have hit the right note, backed by some quality on-field contests.
'We couldn't be happier with our new calling combinations. You've got Matt Hill, he is new and firing, with Mark Howard, he's the Peter Pan, for Thursday's call. And Fridays is the tried and absolutely first class pairing of Anthony Hudson and Gerard Whateley. Most people who know the game, know they are the best.'
Cate Hefele, Executive Director Kayo Sports, said: 'We've seen an incredible surge in Kayo Sports viewing this AFL season, as more and more fans come onto the platform and see the value, plus quality of Fox Footy's coverage.
'What's most pleasing is seeing audience growth across the entire round with fans choosing our dedicated commentary teams, graphics, 4K and no ads during live play.
'These numbers, including the record numbers for Saturday's Round 8 Pies and Cats clash, are helping drive growth across the Foxtel Group, as more fans tune into Fox Footy's coverage.'
Every match of every round of the 2025 Toyota AFL Premiership Season is LIVE with no ad-breaks during play, in 4K, on Kayo Sports. Action continues tonight (May 29) when the Lions host the Bombers on Thursday Night Footy, before the Pies take on the Hawks on Friday Night Footy.
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Hughes embraced his running game to keep the Cowboys defence guessing, with Cameron Munster also up to the challenge as the superstar pair marked their 100th NRL game in the Storm halves. Hughes also pulled off a critical strip on Jeremiah Nanai close to the tryline to help his team win consecutive matches for the first time since round six. Melbourne coach Craig Bellamy, who this week signed to stay on in 2027, said Hughes had been battling a number of injuries including a broken hand and neck issues. "He has been playing pretty well, but that was a pretty special effort tonight, it was definitely his best performance this year," Bellamy said. "He's done remarkably well to have played as many games as he's played, with some of the injuries, they're just sort of worn him down a little bit mentally too, not being able to do the things that he's used to doing or is capable of doing. "So he's been really brave for us ... but it looked like he shook off a few of those injuries tonight." 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Ashcroft's midfield colleagues Hugh McCluggage (27 touches, one goal), Jarrod Berry (28 possessions) and Lachie Neal (22) also revelled in the wet. The quartet overpowered the on-ball brigade of Adelaide for the initial three quarters before the Crows' unheralded last term. In slippery conditions, it took until the 21st minute of the game for Brisbane's Rayner to score the opening goal. Just 60 seconds later, the Lions struck again when Callum Ah Chee bounced through a major. The visitors led 2.3 to 0.6 at the end of a first quarter which could land Crows recruit James Peatling in strife for a sling tackle on Neale. The Lions champ wasn't hurt when his head hit the turf but Peatling was penalised for a dangerous tackle certain to attract match review scrutiny. Brisbane scored three goals in nine minutes to create a 21-point advantage midway through the second term. But Adelaide responded to the danger with Rachele threading a remarkable 45m set shot from outside a boundary line to help reduce their deficit - the Lions led by eight points at halftime, 5.3 to 3.7. That advantage was reduced to two points early in the third quarter when Rachele snapped his second goal - and some 26 minutes into the term, the home side were still within four points. But late strikes from Cameron and Kai Lohmann gave Brisbane a 17-point buffer at three-quarter time. Adelaide then stormed to victory with five goals to none in less than 18 minutes. Tall attacker Riley Thilthorpe triggered the spree with a classy goal on the run from an acute angle - Keays, Dawson, Rachele and Keays again followed with majors for an 11-point lead. The Lions pressed late but could add only eight behinds in the final quarter - plus two attempts which sailed out-on-the-full.
