New cane sugar Coca-Cola to debut in US this autumn
The move is expected to coincide with higher prices at retail level, as the company aims to protect profit margins in the face of mounting production costs and changing consumer preferences.
New formula rollout to begin this autumn
The company announced that cane sugar Coca-Cola will begin appearing on U.S. shelves from autumn 2025.
The shift marks a significant change in formulation for the brand's core soft drinks, which have relied on corn syrup in the US market for decades.
This transition will not apply to Diet Coke or Coke Zero Sugar, which remain unchanged. Coca-Cola has used cane sugar in some international markets and limited-edition domestic releases, such as the 'Mexican Coke' variant, which has maintained a niche following.
Higher shelf prices expected as costs rise
Coca-Cola stated that the new formulation could result in a noticeable price increase at supermarkets and convenience stores. Executives cited elevated global sugar prices and supply chain volatility as key drivers.
Retail analysts say the price hikes may impact household purchasing habits, particularly amid broader inflationary pressure in the food and beverage sector.
The company's latest earnings report showed resilient demand, but acknowledged that maintaining profitability would require 'disciplined pricing' moving forward.
Consumer demand and political backdrop influence decision
The decision comes amid a broader cultural and political shift in the U.S. food landscape.
Consumer interest in natural ingredients and clean labels has increased over the past decade, with cane sugar often perceived as a less processed alternative to corn syrup.
The change also follows recent political developments, including former President Donald Trump's public endorsement of cane sugar Coca-Cola, which he claims is 'how Coke used to taste.'
While the company did not comment directly on Trump's remarks, industry experts suggest such high-profile attention may have accelerated strategic planning.
As Coca-Cola prepares for the launch, major US retailers are expected to adjust shelf space and promotional strategies ahead of the reformulated drinks hitting stores later this year.
"New cane sugar Coca-Cola to debut in US this autumn" was originally created and published by Retail Insight Network, a GlobalData owned brand.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
27 minutes ago
- Yahoo
Stanford hires former Nike CEO John Donahoe as athletic director, AP source says
STANFORD, Calif. (AP) — Former Nike CEO John Donahoe has been hired as athletic director at Stanford. A person familiar with the decision said Donahoe will become the school's eighth athletic director and replace Bernard Muir, who stepped down this year. The person spoke on condition of anonymity because the hiring hadn't been announced. ESPN first reported the move. Donahoe graduated from Stanford Business School and has worked at companies like Nike, Bain & Company and eBay in his career. He was CEO at Nike from 2020-24. He takes over one of the countries most successful athletic programs with Stanford having won at least one NCAA title in 49 straight years starting in 1976-77 and a record 137 NCAA team titles overall. But the Cardinal struggled in the high-profile sports of football and men's basketball under Muir's tenure, leading to the decision to hire former Stanford and NFL star Andrew Luck to oversee the football program as its general manager. The Cardinal are looking to rebound in football after going to three Rose Bowls under former coach David Shaw in Muir's first four years as AD. Shaw resigned in 2022 following a second straight 3-9 season and Muir's hire, Troy Taylor, has posted back-to-back 3-9 seasons. The men's basketball program hasn't made the NCAA Tournament since Muir's second season in 2013-14 under former coach Johnny Dawkins. Dawkins was fired in 2016 and replaced by Jerod Haase, who failed to make the tournament once in eight years. Muir hired Kyle Smith last March to take over and the Cardinal went 21-14 for their most wins in 10 years. Muir also hired Kate Paye as women's basketball coach last year after Hall of Famer Tara VanDerveer retired. The Cardinal went 16-15 this past season and in missed the NCAA Tournament for the first time since 1987. Muir also oversaw the Cardinal's transition to the ACC this past year after the school's long-term home, the Pac-12, broke apart. ___ AP college sports:
Yahoo
27 minutes ago
- Yahoo
Slow US job gains expected in July; unemployment rate forecast rising to 4.2%
By Lucia Mutikani WASHINGTON (Reuters) -U.S. job growth likely slowed in July, with the unemployment rate forecast rising back to 4.2%, but that probably would be insufficient to spur the Federal Reserve to resume cutting interest rates soon as tariffs are starting to fan inflation. The anticipated slowdown in nonfarm payrolls in the Labor Department's closely watched employment report on Friday would mostly be payback after a surprise surge in state and local government education boosted employment gains in June. The U.S. central bank on Wednesday left its benchmark interest rate in the 4.25%-4.50% range. Fed Chair Jerome Powell's comments after the decision undercut confidence the central bank would resume policy easing in September as had been widely anticipated by financial markets and some economists. Though Powell described the labor market as being in balance because of supply and demand both declining at the same time, he acknowledged that this dynamic was "suggestive of downside risk." Job growth has slowed amid uncertainty over where President Donald Trump's tariff levels will eventually settle. Trump on Thursday slapped dozens of trading partners with steep tariffs ahead of a Friday trade deal deadline, including a 35% duty on many goods from Canada. The White House's immigration crackdown has reduced labor supply as has an acceleration of baby boomer retirements. "We just don't have a roadmap yet with respect to tariffs, and now that it's coming into place, I think that can certainly help, but if you're thinking about what you're planning for your business over the next two to three years ... you don't want to make that decision until you know what your costs of running your business are going to be," said Michael Reid, senior U.S. economist at RBC Capital Markets. Nonfarm payrolls likely increased by 110,000 jobs last month after rising by 147,000 in June, a Reuters survey of economists showed. That reading would be below the three-month average gain of 150,000. Estimates ranged from no jobs added to an increase of 176,000 positions. An economist predicting no change in payrolls pointed to the jump in state and local government education jobs in June, which accounted for nearly half of the employment gains that month. "When the academic year ends, there is a huge drop in payroll levels at schools," said Stephen Stanley, chief U.S. economist at Santander U.S. Capital Markets. "The fact that there were fewer reductions than usual in June suggests to me that more of the usual wave of reductions came in July." Stanley also argued that there had been a torrent of anecdotal and survey evidence suggesting that businesses large and small slowed their hiring activity this summer in the face of elevated policy uncertainty. This led Stanley to anticipate private sector payrolls growth slowed further in July rather than accelerated as most economists expected after the economy added the fewest jobs in eight months in June. LOW BREAK-EVEN NUMBER Federal government job losses as the Trump administration wields the axe on headcount and spending, excluding immigration enforcement, could mount after the Supreme Court gave the White House the green light for mass firings. But the administration has also said several agencies were not planning to proceed with layoffs. The reduction in immigration flows means the economy now needs to create roughly 100,000 jobs per month or less to keep up with growth in the working age population. The decline in the unemployment rate to 4.1% in June was in part due to people dropping out of the labor force. July's anticipated rise would still leave the jobless rate in the narrow 4.0%-4.2% range that has prevailed since May 2024. "The July jobs report is unlikely to shake the Fed out of its 'wait-and-see' posture," said Gregory Daco, chief economist at EY-Parthenon. "But it will add further evidence that the labor market is gradually losing momentum." Financial markets have pushed back an anticipated September rate cut to October. With tariffs starting to raise inflation, some economists believe the window for the Fed resuming policy easing this year is closing. But others still believe the Fed could still cut rates in September, especially if the Bureau of Labor Statistics' preliminary payrolls benchmark revision in September projects a sharp decline in the employment level from April 2024 through March this year. The Quarterly Census of Employment and Wages, derived from reports by employers to the state unemployment insurance programs, has indicated a much slower pace of job growth between April 2024 and December 2024 than payrolls have suggested. "If it's an ugly downward revision, the Fed will move, there is no question," said Brian Bethune, an economics professor at Boston College.
New York Times
30 minutes ago
- New York Times
Trump Gives Mexico a Reprieve but Slams Canada With Higher Tariffs
As President Trump rolled out his latest round of tariffs on Thursday, he fell again into what has become a familiar, if surprising, pattern — favoring Mexico and stiffing Canada. Even as he announced sweeping tariffs for much of the world, Mr. Trump offered Mexico a 90-day reprieve, pending further negotiations. Then for Canada, America's largest export market, he raised general tariffs to 35 percent from 25 percent. Even worse for Canada, its new rate went into effect shortly after midnight, while new tariffs against other nations will take effect in a week. The reasons for the imbalance in the president's treatment of America's two closest trading partners was not immediately apparent. But many Canadians believe that it is part of Mr. Trump's campaign to force Canada's annexation as the 51st state through economic chaos. Prime Minister Mark Carney of Canada was conspicuously silent on Thursday after Mr. Trump signed the executive order implementing tariffs. But the president's decision to go ahead with higher tariffs on Canada is a blow to the Canadian leader, a political neophyte who was elected to office for the first time just over three months ago. In June, when Mr. Carney hosted the meeting of leaders of industrialized nations known as the Group of 7, he announced that a trade deal would be reached with Mr. Trump by July 21. And not just any deal. Mr. Carney said that his objective was to eliminate all U.S. tariffs against Canada and return to the free-trade system created by the United States, Mexico and Canada in an agreement Mr. Trump signed during his first term as president. Want all of The Times? Subscribe.
