Ranbir Kapoor-backed ARKS eyes to become Rs 100 cr brand in 3 yrs
Premium lifestyle brand
by actor
Ranbir Kapoor
,
ARKS
, which started its operations in February this year, is eyeing to become a Rs 100 crore brand in its third year of operations,
Abhinav Verma
, CEO & co-founder, ARKS told ETRetail.
The brand, which started its journey with the idea of making
sneakers
and also started offering
men's and women's apparel
along with sneakers, offers 150 SKUs, and plans to expand its offering by 20-25 per cent by the end of this fiscal year.
"We also see a big opportunity in India to build a lifestyle brand. Going ahead, we plan to foray into new categories like perfumes," he said.
At present, 40 per cent of the offering is dedicated to women's wear and 60 per cent to men's wear; however, the brand is planning to expand the offering for women and make it a
unisex brand
.
"Currently, sneakers is the fastest moving category and contributes 35-40 per cent of our revenue. Apart from this, online is growing fast and contributes 65 per cent of our business," he said.
The brand, which started its journey by launching its
D2C website
and flagship store in Mumbai simultaneously, is further looking to expand its
offline presence
.
"We see stores from an experience and community standpoint. Delhi is on our radar to open our next store. Apart from this, we've seen a lot of traction coming from Bangalore, Hyderabad, and Pune. Our vision is to have multiple stores across the country and even abroad," he asserted.
The bootstrapped brand, which is predominantly owned by Ranbir Kapoor, is eyeing to turn profitable in the next 3-4 years.
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