Latest news with #AbhinavVerma
Fashion Value Chain
2 days ago
- Entertainment
- Fashion Value Chain
ARKS Enters Fragrance with Unisex Scent ‘ARKS Day'
ARKS, the premium lifestyle brand co-founded by Ranbir Kapoor, has officially stepped into the world of perfumery with the launch of its debut fragrance, ARKS Day. Extending the brand's minimal, refined design ethos into scent, this marks a new chapter for ARKS—one that evokes a complete lifestyle experience. Positioned as more than just a fragrance, ARKS Day is described as the final, invisible layer before you step out—a quiet expression of self-assuredness and balance. The unisex Eau de Parfum features: Top Notes : Mandarin, Petitgrain Heart Notes : Ginger, Jasmine Base Notes: Musk, Vetiver Its composition blends fresh citrus with woody warmth and musk, creating a gender-neutral, long-lasting fragrance made to be worn throughout the day. The scent contains 18% perfume concentration, ensuring a strong but subtle presence. Ranbir Kapoor, Founder of ARKS, shared: 'ARKS Day evokes memories of warmth, comfort, and the people who've shaped me. It's familiar yet confident—a scent that lives in quiet strength.' Abhinav Verma, Co-founder & CEO, added: 'This launch represents a natural evolution of ARKS—from clothing to an immersive lifestyle brand. ARKS Day deepens how our community connects with us—through scent, feeling, and ritual.' To launch the fragrance, ARKS rolled out a campaign film fronted by Kapoor and supported by its community of creators, or 'ARKS Insiders' — including Varun Duggirala, Anshuka Parwani, Sukhmani Gambhir, Sahiba Bali, Rob, Barkha Singh, and Moses Kaul. The fragrance is exclusively available in India, retailing at INR 2,999, and is now available at:
Time of India
27-05-2025
- Business
- Time of India
Ranbir Kapoor-backed ARKS eyes to become Rs 100 cr brand in 3 yrs
Premium lifestyle brand by actor Ranbir Kapoor , ARKS , which started its operations in February this year, is eyeing to become a Rs 100 crore brand in its third year of operations, Abhinav Verma , CEO & co-founder, ARKS told ETRetail. The brand, which started its journey with the idea of making sneakers and also started offering men's and women's apparel along with sneakers, offers 150 SKUs, and plans to expand its offering by 20-25 per cent by the end of this fiscal year. "We also see a big opportunity in India to build a lifestyle brand. Going ahead, we plan to foray into new categories like perfumes," he said. At present, 40 per cent of the offering is dedicated to women's wear and 60 per cent to men's wear; however, the brand is planning to expand the offering for women and make it a unisex brand . "Currently, sneakers is the fastest moving category and contributes 35-40 per cent of our revenue. Apart from this, online is growing fast and contributes 65 per cent of our business," he said. The brand, which started its journey by launching its D2C website and flagship store in Mumbai simultaneously, is further looking to expand its offline presence . "We see stores from an experience and community standpoint. Delhi is on our radar to open our next store. Apart from this, we've seen a lot of traction coming from Bangalore, Hyderabad, and Pune. Our vision is to have multiple stores across the country and even abroad," he asserted. The bootstrapped brand, which is predominantly owned by Ranbir Kapoor, is eyeing to turn profitable in the next 3-4 years.
Time of India
26-05-2025
- Time of India
Drive to check cattle menace held across city
Lucknow: The teams of Lucknow Municipal Corporation (LMC) initiated action against illegal dairies and encroachment, following a TOI report on cattle menace published on Monday. The drive was carried out in many areas, mainly along G-20 Road near Janeshwar Mishra Park in the Gomti Nagar Extension area. The drive led to the seizure of 16 buffaloes and 1 cow, which were sent to the municipal animal shelter (Kanji House) in Thakurganj. The animals will only be released after fines are paid, and the action is expected to bring in around Rs 3,25,000 in penalties. According to LMC officials, several complaints were received about unauthorized dairies and encroachment in the area. Dr Abhinav Verma, Animal Welfare Officer, said, "We received several complaints from residents about stray animals affecting both traffic and public health. Following these complaints and media reports, we initiated strict action to enforce municipal regulations. We remain committed to keeping the city clean and safe." More intensive drives will be launched to catch stray cattle and remove animals left roaming on roads or kept in illegal dairies, he added. LMC officials clarified that operating a dairy within city limits without a licence is illegal. A maximum of two cows may be kept, but with permission, but buffaloes are not allowed under the Municipal Corporation Act, 1959, due to pollution concerns. Lucknow: The teams of Lucknow Municipal Corporation (LMC) initiated action against illegal dairies and encroachment, following a TOI report on cattle menace published on Monday. The drive was carried out in many areas, mainly along G-20 Road near Janeshwar Mishra Park in the Gomti Nagar Extension area. The drive led to the seizure of 16 buffaloes and 1 cow, which were sent to the municipal animal shelter (Kanji House) in Thakurganj. The animals will only be released after fines are paid, and the action is expected to bring in around Rs 3,25,000 in penalties. According to LMC officials, several complaints were received about unauthorized dairies and encroachment in the area. Dr Abhinav Verma, Animal Welfare Officer, said, "We received several complaints from residents about stray animals affecting both traffic and public health. Following these complaints and media reports, we initiated strict action to enforce municipal regulations. We remain committed to keeping the city clean and safe." More intensive drives will be launched to catch stray cattle and remove animals left roaming on roads or kept in illegal dairies, he added. LMC officials clarified that operating a dairy within city limits without a licence is illegal. A maximum of two cows may be kept, but with permission, but buffaloes are not allowed under the Municipal Corporation Act, 1959, due to pollution concerns.
Time of India
21-05-2025
- Time of India
LMC removes illegal dairies, seize cattle
Lucknow: The Lucknow Municipal Corporation (LMC) on Wednesday removed multiple illegal dairies and seized dozens of cattle in zone 6 under Para police station limits, covering Bhaptamau, Budheshwar Vihar and Devpur. "Dairy operations are prohibited in urban areas. The indiscriminate dumping of dung chokes drains in residential areas, pollutes the environment, and increases the risk of mosquito-borne diseases like dengue and malaria," said animal welfare officer Abhinav Verma, who led the enforcement drive. During the raid, LMC teams seized 12 buffaloes, 3 cows, 2 heifers and 2 bull calves. The animals were sent to the Kanji House in Aishbagh. "So far in this financial year, we've seized 65 cows, 8 calves, 41 buffaloes and 7 buffalo calves. We've collected Rs 9.17 lakh in fines, with Rs 20,500 charged per buffalo and Rs 3,000-5,000 per cow, depending on the violation," Verma added. tnn As per the Municipal Corporation Act, 1959, buffaloes are considered pollution-causing and banned within city limits. Only two cows may be kept with a valid licence. The civic body has urged residents to follow cleanliness and animal-rearing regulations, warning that strict action will continue against illegal dairies and open waste disposal.
Hindustan Times
22-04-2025
- General
- Hindustan Times
Taming stray dog population a challenge, LMC orders fresh count
LUCKNOW The Lucknow Municipal Corporation (LMC) will soon initiate a dog survey in the state capital to ascertain the number of strays and realign its sterilization strategy to cover both older and newer municipal limits more effectively. The canine population is expected to be its highest - 1.5 lakh - almost the double of 75,000 counted during the previous exercise in 2019, said LMC animal husbandry officer Abhinav Verma. He explained that the impact of any sterilisation drive is witnessed roughly in 5 years. The drive, which began in September 2019, was interrupted for nearly two years due to the Covid-19 pandemic. When the campaign resumed, the number of stray dogs had increased. During this period, the boundaries of the LMC were also expanded, but these newly added areas have not yet been included in the stray dog survey. Around 90% of the stray dog population (roughly 1.5 lakh) will be sterilized over a period of time. 'In any given area, if a drive targets 10 stray dogs, only 5 or 6 are typically caught and sterilized, while the rest are left,' said the officer. In a letter issued on April 17, 2025, the civic body has asked the private agency currently handling sterilization and vaccination of stray dogs to begin counting. The decision comes as officials estimate that the number of stray dogs in the city may now exceed 1.5 lakh, said Verma. The letter highlights that though approximately 90,000 dogs have been sterilized between 2019 and 2024, a substantial increase in their population has occurred due to several factors. These include natural reproduction, lack of uniform sterilization across newly added areas, and the inclusion of 88 villages under LMC limits in 2020. 'The city limits have expanded significantly since 2019 when the last survey reported 75,000 stray dogs. Villages like Maleshamau, Khargapur, Amrai, Hardasi Kheda and others were brought under municipal jurisdiction. These areas had no prior sterilization coverage,' said Verma. The officer explained that on an average, a female dog gives birth to 10 to 12 puppies annually, which, if unchecked, contributes to exponential growth. 'Based on our observations and calculations, the estimated stray dog population now may have crossed 1.5 lakh,' he said. The civic body emphasised that a fresh survey is essential not only to estimate the current population but also to formulate an area-wise sterilization plan to minimize human-dog conflict and dog bite cases. 'Without accurate data, planning and execution, sterilization drives cannot be effective,' Verma added. According to LMC officials, dog bite cases usually spike during mating seasons or when people feed stray dogs or when relocation efforts trigger aggression among the animals. In 2024 alone, over 100 dog bite complaints were registered with the LMC. 'To address such complaints, the corporation captures the dogs involved, keeps them under medical observation, and then releases them back to their locality if no threat is found,' said another official. He added that per dog sterilization now costs the LMC around ₹1,250 - up from ₹950 earlier, which is paid to the private agency contracted through e tender. The letter also noted that according to a December 2024 survey by the sterilization agency, about 84% of dogs within old municipal limits have been given anti-rabies vaccinations and sterilized. However, the newly added areas still lack adequate coverage. Officials estimate that if the city's current population stands at around 40 lakh, then going by standard urban animal population ratios, dog numbers should ideally be around 1.2 lakh. However, due to rapid reproduction and lack of strict population control measures, the figure may have reached between 1.5 and 2 lakh. 'Population control is the only legal and sustainable method to reduce dog-related conflicts. Its impact, however, becomes visible only over five years,' said Verma. 'The survey will begin soon, incorporating new areas hence a revised map needs to be prepared following the expansion of LMC limits,' said Chirag Patel, assistant manager at the private agency handling the project.
