Louis Vuitton to dress Real Madrid for off-field action
has announced a partnership to dress Real Madrid in off-field action, uniting luxury's largest label with the most successful football club in Europe.
Vuitton will provide the formal wear and formal travel wear collections for Real's men's and women's soccer teams, as well as the men's basketball team.
For the first time, the Maison is placing its tailoring at the service of athletes whose sporting exploits resonate far beyond the stadiums, celebrating the quest for excellence and self-improvement that unite the brand and top-level sport, Vuitton said in a statement.
Founded in 1902, Real is the most decorated professional football team in the world, and holder of a record 15 Champions League titles, the continent's most prestigious soccer competition. However, Real comes off an unsuccessful season, where it failed to win any of the four competitions it entered. The Madrid club also saw its record-holding coach Carlo Ancelotti depart last month to become coach of Brazil — the most successful national team in history.
As a partner of mega sporting events, from the Paris 2024 Olympic and Paralympic Games to the Formula 1® World Championship, Vuitton has been highly active in the world of elite sports by manufacturing original trophy trunks that accompany the winners of prestigious international competitions.
Vuitton succeeds the house Versace, which had started dressing Real off-field in 2013, despite the fact Donatella Versace is a committed fan of Inter Milan.
However, by dressing all of Real's representatives during their travels and major events, this new collaboration underlines the French brand's motto: 'La Victoire Voyage en Louis Vuitton' (Victory travels in Louis Vuitton).
"Real Madrid is constantly pushing the boundaries of excellence and innovation. This energy echoes that of Louis Vuitton. This wardrobe has been designed to share that spirit, offering a style that evokes determination, strength and elegance. Real Madrid and Louis Vuitton share common values that motivate our respective actions, making this partnership even stronger," said Pharrell Williams, men's creative director.
The formal wardrobe includes ready-to-wear, footwear and accessories that will be worn at official club events. The wardrobe highlights the house's tailoring art, with refined details such as the VVN leather label, an emblematic leather borrowed from Louis Vuitton trunks to illustrate the expertise of the workshops, embossed with the Louis Vuitton signature and sewn onto the lapel of jackets and the back pocket of pants.
The ready-to-wear collection features a series of characterful accessories, including a leather belt with LV palladium buckle, an embroidered cotton navy cap and the LV Soft shoe.
"We are proud to accompany a club whose history is marked by countless victories at national and international levels and which continues to inspire entire generations. Louis Vuitton and Real Madrid share founding values that have taken them to the very top of their sport, propelled by a relentless quest for excellence, a spirit of innovation and self-improvement,' stressed Pietro Beccari, chairman and CEO of Louis Vuitton.
A collection of made-to-measure travel items completes the wardrobe. It includes the Horizon 55 cabin suitcase, the iconic Keepall and the Christopher backpack, as well as travel accessories such as a toiletry bag and a passport cover. Each piece is dressed in the iconic Monogram canvas and embellished with white and gold stripes in the club's colors. The initials 'RM' represent an original design created as part of the Mon Monogram personalization service offered to the Maison's customers.
Emilio Butragueño, the former striker for Real Madrid, known as El Buitre (The Vulture) for his ability to poach goals, who is now director of institutional relations, commented: "At Real Madrid, we are convinced that excellence is the key to staying at the top. Louis Vuitton, an emblematic French brand, is also driven by this quest for excellence. We have both managed to remain timeless references, and we share not only the responsibility of building a legacy, but also that of inspiring beyond our respective spheres."
The exclusive Louis Vuitton x Real Madrid formal wear and formal travel wear collections are not available for sale. However, certain emblematic Louis Vuitton models and the Mon Monogram personalization service can be found in stores and on the louisvuitton.com website.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
7 hours ago
- Euronews
What to expect at the G7 Summit attended by Trump and Zelenskyy
World leaders are arriving in Canada on Sunday for a Group of Seven summit in the resort town of Kananaskis, Alberta in the Canadian Rockies. The Group of Seven comprises Canada, the United States, France, Italy, Japan, Germany and Britain. The European Union is also attending as well as other heads of state who are not part of the G7 but have been invited by Canadian Prime Minister Mark Carney. Ukrainian President Volodymyr Zelenskyy will attend and is expected to meet with his American counterpart Donald Trump, a reunion coming just months after their contentious Oval Office encounter, which laid bare the risks of having a meeting with the US president. Other world leaders will be meeting with Trump both in a group setting and for bilateral talks, which are often precarious as foreign leaders must navigate between placating and confronting him. Mexican President Claudia Sheinbaum will attend and said she expects to have her first in-person meeting with Trump. Among the other newcomers are German Chancellor Friedrich Merz, Prime Minister Keir Starmer and Japanese Prime Minister Shigeru Ishiba. Ahead of the G7 summit, there are already signs of subtle pushback against Trump from fellow leaders in the group. French President Emanuel Macron planned to visit Greenland over the weekend in a show of European solidarity. Carney has said the US is no longer the 'predominant' force in the world after Trump's tariffs created fissures in a decades-long partnership between the US and its northern neighbour. 'We stood shoulder to shoulder with the Americans throughout the Cold War and in the decades that followed, as the United States played a predominant role on the world stage," Carney said this past week in French. "Today, that predominance is a thing of the past.' The new prime minister added that with the fall of the Berlin Wall in 1989, the US became the global hegemon, a position of authority undermined by Trump's transactional nature that puts little emphasis on defending democratic values or the rule of law. 'Now the United States is beginning to monetize its hegemony: charging for access to its markets and reducing its relative contributions to our collective security,' Carney said. Israel's attacks on Iran has added a new wrinkle to the global picture and will likely dominate discussions during the summit. Other topics will likely include Trump's looming tariffs and the war in Ukraine. Italy's Meloni has positioned herself as a 'bridge' between the Trump administration and the rest of Europe. But Italy's strong support of Ukraine and Trump's threatened tariffs on European goods have put Meloni, the only European leader to attend Trump's inauguration, in a difficult position. But even as other G7 leaders defuse any public disputes with Trump, the US president's vision for the world remains largely incompatible with what they want. The grand military parade that US President Donald Trump had been wanting for years barrelled down Constitution Avenue in Washington, DC on Saturday with tanks, troops and a 21-gun salute. It played out against the counterpoint of protests around the country by those who decried the US leader as a dictator and would-be king. During the parade, which coincided with Trump's 79th birthday, he sat on a special viewing stand south of the White House to watch the display of American military might, which began early and moved swiftly as light rain fell and dark clouds shrouded the Washington Monument. The procession, with more than 6,000 soldiers and 128 Army tanks, was one Trump tried to make happen in his first term after seeing such an event in Paris in 2017, but the plans never came together until this year, when the parade was added to an event recognising the Army's 250th anniversary. Hours before the parade started, demonstrators turned out in streets and parks around the nation to sound off against the Republican president. They criticized Trump for using the military to respond to people protesting his deportation efforts and for the muscular military show in the US capital. In Washington, anti-war protesters unfurled signs that said 'Homes not drones' not far from a display of armoured vehicles, helicopters and military-grade equipment on the National Mall set up to commemorate the Army's birthday. Vendors outside the festival sold gear marking the military milestone. Others hawked Trump-themed merchandise. Doug Haynes, a Navy veteran who voted for Trump, attended the daylong festival to celebrate the Army's 250th birthday, but said that the parade 'was a little over the top.' Pointing at a nearby tank, Haynes said that having them roll down the street is a 'very bold statement to the world, perhaps.' 'No Kings' rallies unfolded in hundreds of cities, designed to counter what organisers said were Trump's plans to feed his ego on his 79th birthday and flag day. Organisers said they picked the name to support democracy and speak out against what they call the authoritarian actions of the Trump administration. The parade was added just a few weeks ago to the planned celebration of the Army's birthday and has drawn criticism for its price tag of up to $45 million and the possibility that the lumbering tanks could tear up city streets. The Army has taken a variety of steps to protect the streets, including laying metal plates along the route. The daylong display of America's Army comes as Trump has shown his willingness to use the nation's military might in ways other US presidents have typically avoided. In the last week, he has activated the California National Guard without the governor's permission and dispatched the US Marines to provide security during Los Angeles protests related to immigration raids, prompting a state lawsuit to stop the deployments. A previously calm demonstration in downtown LA quickly turned chaotic as police on horseback charged at the crowd, striking some with wood rods and batons as they cleared the street in front of the federal building. Officers then fired tear gas and crowd control projectiles at the large group, sending demonstrators, hot dog vendors and passing pedestrians fleeing through the street. Some have since regrouped, ignoring an LAPD dispersal order. 'Less lethal has been approved. Less lethal may cause discomfort and pain. It is advised that all persons leave the area,' police said in a post on X. 'It was a total 100% over-reaction. We weren't doing anything but standing around chanting peaceful protest,' said Samantha Edgerton, a 37-year-old bartender. Marines appeared for the first time at a demonstration since they were deployed to city on Friday with the stated mission of defending federal property. Dozens of Marines stood shoulder to shoulder in full combat gear, hands on their rifles, beside other law enforcement, including Department of Homeland Security officers at the National Guard. Directly in front of them, hundreds of protesters jeered in English and Spanish, telling the federal troops to go home.
France 24
9 hours ago
- France 24
New-look Man City crave winning feeling at Club World Cup
For the first time in eight years, City ended the domestic campaign without a major trophy as Pep Guardiola's men surrendered the Premier League crown to Liverpool after an unprecedented four consecutive titles. A Champions League exit before the last 16 for the first time since 2012/13 and a shock FA Cup final defeat against Crystal Palace compounded a miserable season for a club that has grown used to success since an Abu Dhabi-backed takeover 17 years ago. At one time the month-long expanded Club World Cup, sandwiched between two gruelling seasons, was the last thing Guardiola or his players appeared to want. Ballon d'Or winner Rodri hinted back in September that a players' strike was "close" over fixture congestion. Defender Manuel Akanji more recently said the City squad was "not exactly overjoyed" at playing in the tournament given the limited rest time. However, City are keen to turn the page from last season and begin afresh with major changes in the squad and coaching staff. Tijjani Reijnders, Rayan Cherki, Rayan Ait-Nouri and Marcus Bettinelli were all signed last week to beat the deadline to feature in the Club World Cup from the start. City also spent more than £172 million in January on Omar Marmoush, Abdukodir Khusanov, Vitor Reis and Nico Gonzalez. Adding Claudio Echeverri, who arrived in Manchester in January at the end of a loan spell at River Plate, nine of Guardiola's 27-man squad for the tournament have been at City for less than six months. Former City captain Kyle Walker and club record signing Jack Grealish have been left out of the travelling party in a changing of the guard. 'Whole world will be watching' Meanwhile, Guardiola has also made radical changes to his staff with Pep Lijnders, Jurgen Klopp's former assistant at Liverpool, and ex-City defender Kolo Toure joining the backroom team and three other coaches departing. "This is a very, very serious competition," said Guardiola. "In the summer, the whole world will be watching this. "A big number of the top teams in the world will be competing in this tournament and I can assure you, we're going to give it our best shot. We're going there to win it." City begin the tournament as third favourites in the British bookmakers odds behind newly-crowned European champions Paris Saint-Germain and Real Madrid. They should ease through a group containing Morocco's Wydad Casablanca, Al Ain of Abu Dhabi and Italian giants Juventus. Yet there is an air of mystery around what to expect from City given the fresh faces and their inconsistency over the last season. After a miserable mid-winter run of one win in 13 games in all competitions, Guardiola's side recovered to an extent as they finished third in the Premier League. The additions of Reijnders and Cherki add some much-needed verve to an ageing midfield and compensate for the departure of Kevin De Bruyne to Napoli. Ait-Nouri's arrival ends a long spell without a natural left-back and will add an extra attacking dimension down that side. Most crucially of all, though, Rodri is back from the cruciate knee ligament injury that decimated his and City's season. When the Spanish midfielder went down against Arsenal in late September, City were still undefeated and top of the Premier League. His importance as the key cog in Guardiola's machine was brutally exposed in the months that followed. The 28-year-old made his return in the final week of the Premier League season. With Rodri restored and Guardiola's squad refreshed, City could be a force to be reckoned with again over the next month.
France 24
9 hours ago
- France 24
Guest list for G7 summit tells of global challenges
The leaders of India, Ukraine, Mexico, South Africa and South Korea are among a carefully selected guest list drawn up at a time of global turmoil and a radical new US approach to world affairs. Summit invitations have become part of the G7 routine, and the host nation often likes to make a "welcome-to-this-exclusive-club" gesture, Ananya Kumar, of the Atlantic Council's GeoEconomics Center, told AFP. "The leaders want to meet each other, and you'll see the guests being a part of most of the work that happens." Some hosts "really want certain guests there to show their significance in the global economy," she added. This year's summit in the Canadian Rockies comes as the G7's share of world GDP has fallen from 63 percent in 1992 to 44 percent today, and as member nations deliberate on troubled relations with China and Russia. "It's important to think of who will be there in the room as they're making these decisions," Kumar said ahead of the three-day event that mixes leadership meetings with "the nitty-gritty ministerial work." Fifty years ago, Britain, France, Germany, Italy, Japan and the United States formed the G6, first meeting at a French chateau, before Canada joined the following year. Russia itself was a guest in the early 1990s, becoming a full member of the G8 in 1998 before being expelled in 2014. Notable guests for the summit that starts Sunday include: Ukraine President Volodymyr Zelensky's presence in Canada is a sign of continuing broad G7 support for Ukraine in its fight against Russia's invasion -- despite Donald Trump's skepticism. The US president regularly criticizes Zelensky and has upended the West's supply of vital military, financial and intelligence assistance to Ukraine. Zelensky aims to use the summit to press for more US sanctions on Moscow, saying last week "I count on having a conversation" with Trump, who wants a quick peace deal. India Prime Minister Narendra Modi attended the last G7 summit as India -- the most populous nation in the world -- takes an evermore important role in geopolitics. But his invitation this year was far from certain. Relations between India and Canada have turned sour over accusations of New Delhi's involvement in the assassination of a Sikh activist in Canada. Modi and new Canadian Prime Minister Mark Carney will have a chance to reset ties. India is also a leading member of BRICS -- a more fractured bloc that includes Russia and China, but which has growing economic clout and is increasingly seen as a G7 rival. Mexico President Claudia Sheinbaum's invitation means Canada has ensured that all three members of the USMCA free trade agreement will be present. Trump is seeking to transform the deal when it is up for review next year, as he pursues his global tariff war aimed at shifting manufacturing back to the United States. Enrique Millan-Mejia, of the Atlantic Council's Adrienne Arsht Latin America Center, said he expected Mexico to use the summit to touch base with United States on tariffs and the USMCA, but he forecast no major breakthroughs. South Africa President Cyril Ramaphosa can expect a friendlier welcome than he got from Trump last month, when their Oval Office meeting included a surprise video alleging the South African government was overseeing the genocide of white farmers. Ramaphosa may hope he can make progress repairing badly strained ties via a quiet word with Trump away from the cameras. The former anti-apartheid activist is attending the summit as South Africa holds the current presidency of the wider G20 group, and he said he plans to push its agenda in Canada. South Korea Carney appears keen to expand the event to bring in other partners that hold views generally aligned with core members. South Korea fits the bill and has emerged since the Ukraine war as a major defense exporter to Europe, although it has stopped short of directly sending arms to Kyiv. Newly elected President Lee Jae-myung, who comes from the left, will attend after winning a snap election triggered by his predecessor's disastrous martial law declaration.
