32 Products On Amazon's 'Trending' List That You Probably Haven't Seen Yet

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20-02-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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Psst — Laneige has a new "blurring powder" for pores that will make you feel like a witch.
Fun fact: Amazon has a " Trending" section curated with new and emerging viral products. Here are a few of the current ones that they are *definitely* worth the hype:
1. Nyx's Lip IV Hydrating Gloss Serum for anyone who's ever been like, "It's too bad lip gloss, lip stain, and lip balm can't have a glamorous, long-lasting, moisturizing baby." Turns out they CAN! And it comes with 12 hours of hydration to boot!
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
2. Olay Super Serum Body Wash that will make anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Price: $12.99
3. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too.
www.amazon.com, www.amazon.com
This treatment is for all curl types!
Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
4. A square neck ruched ~little black dress~ reviewers especially love because of the slight compression that gives it that Skims quality without the price.
Amazon, www.amazon.com
Promising review:"Obsessed is an understatement. This dress is so cute and I love the cut and fabric of it. Not see through in the white color, which is a big deal in my opinion. Fabric is stretchy. The neckline is so pretty and I love the long sleeves. I want more colors because this dress is perfect for so many occasions." — Sydney Canfield
5. A " Skoy Scrub," aka the secret weapon in your cleaning arsenal — this reusable, dishwasher-safe scrub is tough as nails on stains and grime, but safe to use without scratching or damaging non-stick pans, ceramic, glass, and cooktops.
Skoy is a small business that specializes in household cleaning products.
Promising review: "At 67, I can say I've tried all kinds of different scrubbers, and these are definitely the best. These actually work better than Magic Erasers. They don't hold food like the common ones at the market. They haven't held any stains so far, they just rinse off, and are eco friendly but last forever. I'm still on my first one after eight months, and it looks like new. I've put it in the washer but not the dryer since they dry fast — and by the way, they don't stink. This is my second order because I'm bringing a couple to my second home, and I'm going to include one in my camping gear as well. I'm definitely impressed." — SoCalToyotas
6. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Amazon, www.amazon.com
7. Owala's "SmoothSip" travel tumbler reviewers are *obsessed* with because of the smooth flow of its ridiculously comfortable, satisfying sip mechanism. It's also super durable, completely leakproof, and insulated to keep drinks hot or cold for hours.
Amazon, www.amazon.com
Promising review: "I bought the 12-ounce, and let me tell you! This is by far the best travel mug I've EVER bought. Super leakproof (and I shove it into my tote bag and duffel bag). Super durable. Great material, and the sip? Super smooth. No slurping because it allows air to flow out and in while drinking. Such a great mug. Worth every damn penny. Highly recommend. P.S. — hot stuff stays super hot for a long time." — Lindsay Panataleon
8. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
Amazon
Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra
9. A dainty pair of bow earrings just to remind everyone that your presence is, in fact, a present. 🎀
www.amazon.com, Amazon
Promising review: "Obsessed!! These earrings are so stinkin' cute! They are the perfect size — not too big, but not too small, either. For my ears they didn't feel heavy to wear all day. I just love them!!" — Danielle Sharp Furlow
10. Crest's "Sensitive Teeth" 3D Whitestrips perfect for those of us whose teeth whitening routines too frequently come with a side of "OH MY GOD IT BURNS." This gently removes up to 15 years of stains over the course of two weeks, proving slow and steady really *can* win the race.
www.amazon.com, Amazon
Promising review: "I have only been able to use at-home teeth whitening kits after finding this one! Usually, my tooth sensitivity is unbearable after chemical-based teeth whitening, but this one didn't bother me at all! It is a 30-day kit, meant to be used once per day. A fter the first use, I noticed my teeth were already whiter. I was skeptical about being able to use the strips every day because I figured it would amp up the tooth sensitivity. However, I'm several days in and still have no problems. Highly recommend!!!" — CsameC
11. Lawless's "Forget The Filler" that's basically like Laneige's repairing lip sleep mask, but if it also worked to make your lips fuller. You can wear it for overnight hydration *and* plumping thanks to a blend of shea butter, hyaluronic acid, and a stimulating peptide complex. It's like "lip filler, but make it subtle (and also don't pay a zillion dollars for it)" — plus it comes in a BIRTHDAY CAKE flavor.
www.amazon.com, www.instagram.com
Promising review: "Really makes a difference. First overnight treatment I've used where my lips genuinely feel hydrated and plumper in the morning. I'm pleasantly surprised — I bought this on a whim after a rec from The Strategist and almost canceled the order. Now I use it every night!" — Hilary
12. An oversize, lightweight knit button-up cardigan with a vibe reviewers compare to the beloved Jenni Kayne "Cocoon" cardigan. This is just *begging* to be layered with all your coziest looks, and it this price point, it might be an investment to grab a few colors to have on hand 👀 .
www.amazon.com, Amazon
Promising review: "The sweater is extremely comfortable and high quality, and the color selections were awesome. I chose the cognac color which is kind of a taupe-ish brownish color. Bought it to match some khaki boots, and the match was terrific. The pockets are nice. The sweater is roomy. The sleeves are a good length. The thickness is perfect for warmth without being overly bulky. I really like this sweater and will order more colors." — Alana Mohacsi
13. A dainty patterned stoneware mug to add a rustic, cozy ambience to your morning cuppa even when you are staring down a to-do list taller than you are on the other side of it.
www.amazon.com, www.amazon.com
Promising review: "These far exceeded my expectations. They are the perfect cups! The design is lovely and the feel of the cup is great. Really a beautiful mug addition." — Mdr
Price: $13.99 (available in six styles and multipacks)
14. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken
15. A simple, layerable pendant necklace reviewers love as an "everyday" piece, since it's so dainty, versatile, and elevated — not to mention wayyyy cheaper than competing brands with the same quality.
For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets!
Promising review: "This necklace is really cute. I love how it is small and dainty and goes with everything. It is great quality and does not tarnish. It also never tangles which is fantastic." ¸— Liv
16. An oh-so-cozy textured checkered duvet cover to make your bed the perfect combination of snuggly and elevated. It's giving "main character eats Sunday breakfast in bed" vibes.
Amazon
Promising review: "Pleasantly surprised that the product matches the description as advertised. The hidden zipper, soft fabric, and beautiful stitching show great attention to detail. Highly recommended!" — Phoebe T.
Price: $49.99 (also available in Twin, King, and 22 styles)
17. A redness-reducing Snail Bee High Content Essence so hydrating and soothing that reviewers notice a difference in their skin's tone and texture after just one use. If you're looking for something that will help your foundation ~glide~ on and really lock in the rest of your skincare routine, with is the all-around MVP you're looking for.
www.amazon.com
Note: this formula includes small traces of bee venom, so patch test before use!
Promising review:"I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, 'I gotta do something about this!' I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I'll absolutely be exploring more moisturizing products from Benton to add to my routine." — Apple S.
18. A pair of super lightweight high-waisted corduroy pants to instantly cozy up your favorite pullovers and knits. My KINGDOM for an adorable cuffed hem. 😭
Promising review: "These are so soft and comfortable. Love the high waist. The material is middle weight and can be worn in warmer and colder temperatures. You can fold the bottom of the pants to give it a capri look. Super cute! Love them!" — Diane K
19. A set of six rustic-style ceramic ramekins so versatile that you'll be putting them to WORK. Not only can you use these in your oven or air fryer to cook in smaller portions for lava cakes and egg bakes, but you can use them to serve ice cream, yogurt parfaits, dips, and snacks.
www.amazon.com, www.amazon.com
Mora Ceramics is a small business that specializes in home goods.
Promising review: "Very high-end ramekins! Pricey, but worth every penny. They are absolutely stunning! They are very well-made. They are large and I absolutely love them. I highly recommend and I will also definitely buy again from this company." — Amazon Customer
20. Bella's Ceramic Fold-n-Store Dual Griddle, aka the hero of tiny kitchens everywhere — this compact (delightfully chic??) griddle heats up fast and evenly, doesn't stick, and packs away so tidily that you can skip straight to your post-brunch nap.
www.amazon.com, www.amazon.com
Promising review:"I love how spacious yet compact this griddle is. It's big enough to cook for the family but folds up neatly for easy storage. The non-stick surface works perfectly—nothing sticks, and cleanup is super quick. The dual temperature controls are a nice bonus, letting you cook different foods at once. It's a simple, reliable tool that makes cooking so much easier!" — SAMAS
21. An ornate vintage-style photo frame because if a photograph tells a story, then the frame it's in sets the whole tone for it. This will add the perfect nostalgic touch to sweeten your happiest memories when they're on display.
Amazon
Promising review:"Love love this! It looks vintage and is giving me all the vibes I wanted for my house. Great quality and was easy to use." — Erika Montgomery
22. A gorgeous vintage-inspired botanical tapestry that will bring some much-needed calm, lovely vibes to your space with almost *zero* effort on your part — all you have to do is hang it up with the included hook.
www.amazon.com, www.amazon.com
Promising review:"This is a very nice item that I am using in my small Florida apartment to enhance my decor since my hobby is growing indoor houseplants. It is the best-quality item I own. It's beautiful, the pictures didn't do it justice." — Sharon Boggs
23. OPI RapiDry Quick Dry Nail Polish you can get in a bunch of neutrals to keep on ~hand~ when you need a quick refresh, but can't commit to a whole manicure bit. These easy-to-apply, semi-sheer shades are chip-resistant, smudge-proof, and dry in a jaw-dropping 60 seconds!
Amazon
Promising review: "I just love this nail polish! Love the color and how fast it dries. I will order again." — Georgie
24. A stainless-steel statement ring with a compelling vintage-style cut that will subtly elevate a look without drawing *too* much attention.
Amazon, www.amazon.com
Promising review: "A gift from me to me ... and I love it! It's nice and heavy —doesn't feel at all cheap. I get compliments every time I wear it. So glad I treated myself!" — Christianne Chase
25. An absurdly gorgeous, oh-so-functional detachable cookware set that has the luxe look of a lot of expensive brands, but wayyyy more convenience. These premium, nonstick pans are designed to save a ton of space with detaching handles that let the pans "nest" snugly in the cupboard.
www.amazon.com, amazon.com
Each set includes an 8-inch and 10-inch frying pan, a 10-inch deep frying pan, a 7-inch and 8-inch saucepan, two glass lids, two removable handles, and four pot protectors.
Promising review: "I found out these detachable pots and pans on a YouTube video. They are such a space saver for small kitchens. They can stack on top of each other, which only takes up a small corner of the cabinet. The spot protectors are so useful and neat that you won't scratch the pots. They are very easy to clean. Great quality that I've recommended to several friends." — Yuli Aoki
26. A classic vintage-style leather duffel bag built to withstand the test of time and all of your worldly travels. This investment-worthy overnighter features a shoulder strap, inner compartments for credit cards and valuables, and water-resistant lining to keep your belongings safe.
www.amazon.com
Promising review: "I am taking a trip abroad where I am unable to use thesmall, rigid, carry-on piece of my luggage set, and instead was told that my carry-on item had to be 'soft-sided.' This bag fits the size restrictions of the airline but surprisingly holds a large volume of must-have items that I need close at hand (especially on an extended flight!). I loved the smell of the leather when I removed the bag from its packaging. It is buttery soft, and the type of leather treatment that was used really gives it the vintage look I wanted. I like it so much that I'm probably going to order additional ones in different sizes. Highly recommend this item!" — KrilKritr
27. A *mini* Magic Bullet Juicer that's absolutely perfect for juicing newbies, since its small profile and affordable price make it a lot less of of a commitment. You're going to be swimming in fresh OJ and celery juice, in NO time!
www.amazon.com
Promising review: "I've already made juice 10 times. I went from being a beginner juicer to making juice several times a day. Very easy to learn and VERY EASY TO CLEAN. That's not something I say often because I have no dishwasher, but it's safe and easy. LOVE!" — H
Price: $49.99
28. Kitsch's Zig Zag Headbands, an iconic callback to the '90s style with a chic modern update. This is designed to work for all hair types, letting you add some volume and cheeky playfulness to the rest of your look. Reviewers especially love that these don't give them headaches like other headbands!
Amazon, www.amazon.com
Promising review: "If you don't have this headband you need it! I haven't stopped wearing it since I bought it! I've had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn't use for working out but great for everyday wear!" — Morgan
29. A handmade Swiftie-themed needlepoint pillow, because for true fans, karaoke isn't enough!! You need to be able to cozily nap with the lyrics cradled on a pillow in your arms!!!
www.amazon.com, www.amazon.com
Furbish is a woman-founded business established in 2009 that specializes in eclectic, colorful "dopamine decor."
Promising review: "The pillow is great — looks just like it came from Furbish Studio itself! Seems to be great quality. Glad I found it on here! Basically the same price but came more quickly. Recommended, especially if you relate a little too much to Anti-Hero." — Chicagrl8
30. A set of reviewer-beloved chocolate bar molds for anyone with Willy Wonka tendencies who is ready to take matters into their own hands, darn it. These are great for mix-ins like nuts and cereal, but also have enough depth for you to add fillings like peanut butter and the viral pistachio Dubai chocolate bars.
www.amazon.com, Amazon
Promising review:"I used these molds to create homemade Nestle Crunch bars. It was easy to load these molds. I placed them on baking sheets and banged them on the counter to remove air bubbles, then loaded into fridge/freeze r. The molds are compact enough that they fit easily into my side-by-side fridge. I did not add any release agents to the molds before using, and the chocolate bars popped out very easily." — Keith G.
31. An "Onyx Coffee Lab" whole bean sampler so you can experience the majesty of small batch, single-origin coffee beans from the comfort of your own home. This is the kind of coffee that brews so richly and deliciously you'll *want* to drink it black.
Amazon
Onyx Coffee Lab is a small business that specializes in ethically-sourced coffee and tea.
Each box includes Ethiopia Ayla Shantawene Natural, El Salvador Santa Rose Honey, El Salvador Santa Rose Washed, and Colombia Aponte Village.
Promising review: "Without question, the best coffee I have ever brewed at home. The ability to get that "barista" flavor with a home brew process has been very elusive. Onyx seems to have solved that problem for me." — Murph
32. iRobot's Roomba Robot Vacuum and Mop Combo that will make anyone with hardwood floors want to SING from relief. This adorable gizmo maps your floors and uses sensors to vacuum carpets and hardwood, plus mop hard surfaces in clean, neat lines without running into any obstacles. Then it goes back to its little charging dock home so it can juice back up and do the whole thing all over again.
www.amazon.com, www.amazon.com