VRAcademi appoints Blitz PR for Middle East comms strategy
As part of this partnership, Blitz PR will lead all regional communications efforts, helping to elevate VRAcademi's brand visibility, build media relations, and amplify the company's mission of making future-ready digital skills accessible to youth, professionals and educational institutions across the Middle East.
'We are thrilled to join hands with Blitz PR as we expand our footprint across the Middle East,' said Sonal Ahuja, Co-Founder, VRAcademi & Metaverse Lab. 'Their strong media network and proven experience in positioning emerging tech brands will be critical as we engage new partners, schools, and students in the region.'
VRAcademi said its programs are already being used by students across the UAE. The hub further claims it has partnered with leading schools, universities, learning centers and even government initiatives like UAE AI to integrate advanced tech skills into curricula.
With growing demand for creative and immersive tech education in the GCC, the company is now doubling down on its regional presence.
'We believe the Middle East is ripe for the kind of transformative, future-focused education we provide, and Blitz is the right partner to help us tell that story,' Ahuja said.
Commenting on the partnership, Craig Michael, Managing Director, Blitz PR & Marketing said: 'We're excited to partner with VRAcademi on their journey in the Middle East.'
'In a region that is actively investing in digital transformation and youth empowerment, VRAcademi is bringing timely and relevant learning opportunities,' Michael added. 'Our goal is to amplify their vision and ensure their impact is seen, heard, and celebrated across the region.'
The partnership comes at a time of growing interest in the metaverse, digital creativity, and future skills education across the UAE, KSA, and beyond.
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