Canadian drag queen superstar Brooke Lynn Hytes debuts Pride collection with Joe Fresh
The launch: Joe Fresh Pride Collection.
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What to know about it: Canadian drag queen and TV personality Brooke Lynn Hytes is bringing Pride to Joe Fresh with a limited-edition collection.
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Hytes collaborated with the Canadian fashion brand to co-design a collection of gender-free T-shirts, as well as a tank top and sunglasses. Most pieces are available in adult and kids sizes, as well as toddler and baby.
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The celebratory designs feature colourful illustrations of hearts and rainbows, meant to underscore 'self-expression and leading with your heart,' according to the brand.
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'Drag has allowed me to explore all sides of who I am,' Hytes, who is the host of Canada's Drag Race, says of the inspiration. 'It's a celebration, a statement and an act of fearless self expression.'
A portion of the proceeds, up to a total of $25,000, from the sale of the Pride collection designs will be donated to Pflag Canada. The national charitable organization provides 'peer support, education, and advocacy for families and allies of 2SLGBTQIA+ individuals.'
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June is Pride Month around the world, with many businesses and organizations celebrating the 2SLGBTQIA community during this time. Toronto's Pride event, which happens this year June 26-29 is said to be among the largest Pride celebrations in North America. Vancouver's Pride events happen in August.
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'Supporting the 2SLGBTQIA+ community isn't just for June. Show up in March, September and every month in between,' Hytes says.
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