Finding community key for immigrants with Canadian dreams, new Manitobans say
Rebecca Ruvando used to spend her days in Zimbabwe dreaming of one day emigrating to Canada.
When the 37-year-old spoke to people about the country, they described it as the land of hope and happiness. Listening to them, Ruvando would imagine what life on the other side of the world was like, fantasizing about the day she could move.
In summer 2023, Ruvando decided to leave her two small children and husband and migrate to Canada for school.
It was a difficult decision, but she was confident her choice would lead to a brighter future for her and her family.
And because of the country's diverse population, Ruvando expected Canadians to be open to newcomers.
Now living in Winnipeg, the reality of life in Canada is far from the life she once dreamed of.
"Everyone is out for their own gain," Ruvando said to CBC. "I did not feel welcome. I felt isolated. I felt like I was on my own."
Ruvando's story echoes the experience of other newcomers.
While grateful to be in Canada, many Manitoba newcomers say they feel unwelcome and isolated upon arrival.
Many also report discrimination — three in five new Canadians said they've experienced discrimination in a recent survey conducted by market research firm Pollara Strategic and commissioned by CBC.
It surveyed a small sample size from Manitoba, but Winnipegger Zarreen Barlas said observations of discrimination and feelings of isolation are what she hears on the ground.
Barlas, who's part of the Coalition of Manitoba Cultural Communities for Families, a Winnipeg-based organization that creates spaces for Manitobans to advocate for the needs of their communities, frequently hears people say they feel like "second-class citizens."
"When we look at people that have been born and raised here all the way to the ones that are newcomers, it's the same kind of feeling that you have, that you do not belong," Barlas said.
"There is a high level of ignorance that has been carried on from generation to generation and unfortunately, cultural communities are affected by this in their daily lives."
Newcomers frequently report experiences of xenophobia, racism and feeling unsafe to the non-profit, Barlas said.
The experiences shared with her range from microaggressive comments about race and immigration status made at work to acts of physical violence, she said.
Not only do these experiences exacerbate a feeling of exclusion, but they can also be traumatic, she said.
"This is an ongoing trauma-filled cycle, which really leads to a more challenged way of living, when you don't feel a sense of belonging in your own existence," Barlas told CBC.
University of Manitoba sociologist Lori Wilkinson researches migration and has been tracking rates of xenophobia in the country.
In the last nine months, she's noticed a sharp increase in acts of xenophobia, something that, although alarming, doesn't surprise her.
She believes the increase can be attributed to multiple factors, with major contributors being politics and the economy.
"When unemployment goes up, people tend to become a bit more fearful. But some of our politicians have been contributing to this too," she said.
"Since immigrants can't vote, it's not politically too dangerous for politicians to just simply blame immigrants for things that have been neglected in our society for a long time."
Brandon resident Sofia Frolova, 21, immigrated to Canada from Ukraine two years ago. Before moving, she had concerns about whether she would be accepted.
Community essential
When speaking with newcomers who were already in Canada, she often heard stories about mistreatment and isolation.
"When moving to another country, you somehow fear that you're not going to be welcome and you're not going to fit in the new society that you're coming into," said Frolova, who lived in different European countries before coming to Canada.
For Frolova, the push to come to Manitoba specifically was because she already knew people living here, which has shielded her from a lot of social struggles other newcomers face, she said.
She believes having a sense of community is essential to having a good immigration experience.
Ruvando agrees.
Some of the moments she felt the most alone were when she was on public transit, she said.
For her, it was an early sign that it would be harder to build community in Manitoba than back home in Zimbabwe.
The first time she took the bus, she was excited to speak with the people next to her, something that is common in Zimbabwe. To her surprise, people either had headphones on or avoided eye contact.
Just over one year after immigrating, Ruvando is finally finding her footing, she said.
In the fall, her children and husband left Zimbabwe, and joined her in Canada.
When she immigrated, she only knew one person in Winnipeg, but since moving, she's made an effort to grow her community.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


CTV News
2 hours ago
- CTV News
Further reopening of Whiteshell Provincial Park expected to start tomorrow
A sign for Whiteshell Provincial Park is pictured on May 20, 2025. (CTV News Winnipeg)


CTV News
6 hours ago
- CTV News
Update on Habitat for Humanity build
Winnipeg Watch It's the largest build in Habitat for Humanity history. CTV's Ainsley McPhail has more


Cision Canada
11 hours ago
- Cision Canada
Canada's Humanity Index Falls into the Red Zone
Quebec Drops from First to Last in the Country QUEBEC CITY, June 10, 2025 /CNW/ - The perceived humanity in our society is declining. The Humanity Index, a citizen-driven barometer that measures perceptions of humanity within society, shows an alarming drop. In just eight months, from August 2024 to April 2025, the average score given by Canadians to their society's humanity fell from 64.9 to 59.1 out of 100 — crossing into the red zone, a symbolic threshold of societal well-being. Created to assess how citizens perceive social climate, kindness, solidarity, and dignity in their daily lives, the Index reveals a troubling reality: across the country, people believe our society is becoming less humane. "What we're measuring here is a loss of collective values. Less solidarity, less kindness, more indifference. The drop in the Index is not just a number — it reflects a growing social unease," says Pierre Côté, founder and CEO of the Humanity Index. Quebec: From First to Last While the decline is nationwide, the most dramatic drop occurred in Quebec, where the Index plunged by 9.6 points, from 68.0 to 58.4. The province, which held the top position in August 2024, now ranks last in the country. Maritime Provinces: The Only Ones Above the Line The Atlantic provinces are the only region in Canada where the evaluation of societal humanity remains above the 60-point pass threshold (61.7). Widening Gap Between Personal and Collective Humanity Canadians continue to view their personal humanity positively (75.1 out of 100), but this score has also declined (–2.5 points). The gap between personal and societal perception has now reached 15.8 points, exposing a deep divide between how individuals view themselves versus their society. Women are more critical of society (58.8) than men (59.3), but rate their personal humanity higher (77.3 vs. 72.9). People aged 55 and over remain the most confident in both societal and personal humanity. About the Humanity Index The Humanity Index is a citizen initiative that measures how humanity is perceived in society. It is based on surveys conducted with a broad sample of the Canadian population. This edition is based on a survey carried out by Léger in April 2025, involving 35,353 respondents across the country.