SEED 2025 brings wellness, services under one roof

The Star

17-07-2025

The Star employees donating blood at the National Blood Bank booth. — Photos: AZLINA ABDULLAh/The Star
THE Star Employee Enrichment Day (SEED) 2025 transformed a regular workday into a vibrant hub of wellness, fun and convenience.
The annual two-day event organised by Star Media Group (SMG) Bhd's Group People Department is part of an ongoing initiative to provide meaningful experiences that prioritise employee wellbeing and boost morale.
With more than 50 booths set up at Menara Star in Petaling Jaya, employees could consult government agencies, undergo wellness screenings and shop from various vendors.
One of the standout features this year was the expanded wellness centre, which offered a wide range of services focused on both physical and mental health.
Hazlin Aminudin, from the Content Department, said the wellness aspect kept improving with more health screenings introduced annually.
'I noticed that every year there are more of these health tests and screenings, and I think it's really helpful,' she said.
'These are the things most of us wouldn't usually go our way to check otherwise.
(From left) SMG Internal Audit general manager Chai Ming Jye, Group People project lead Joshua Joel, Print, Circulation & Subscription senior general manager Goh Kok Soo, The Star managing editor Brian Martin, Chan, Terence, Digital senior general manager Wan Syahirah Mohammad Zubir, Technology senior general manager Kevin Seng, senior general counsel Soh Sze Jean, Group People project lead Lee Jun Yen and senior group company secretary Kimberly Hoh at the SEED 2025 launch.
'It also helps normalise seeking support for mental health. It's really good for awareness,' she added.
An exciting new addition this year was the neuro-AI emotional wellness screening provided by Alpro.
The cutting edge tool uses artificial intelligence to help people better understand and manage their stress levels.
Beyond wellness, SEED also served as a practical one-stop centre for personal errands, with the participation of multiple government agencies, which were also open to the public.
Participants supported the community by donating blood at the National Blood Bank booth.
SMG employee Sia Hong Kiau shared her thoughts on the importance of donating blood.
'I believe donating blood is beneficial, not only for yourself but for saving the lives of others. Everyone should do it if they are eligible,' she said.
Among the most visited agencies was the National Registration Department (JPN) which offered services such as MyKad renewals, MyKad applications for 12-year-olds as well as registration for birth or death certificates.
JPN assistant registrar Zurina Soleh said the JPN mobile van received a strong response.
'Almost every minute, there would be someone at our booth,' she said.
Zurina added that there was a balanced turnout for both identity card matters and birth and death certificate registrations.
Another initiative was the HR information counter, which gave employees a dedicated space to consult on topics regarding recruitment, performance and rewards, learning and development and employee engagement.
Employees making enquiries at the JPN mobile service during SEED 2025.
The event was officially launched by SMG group chief executive officer Chan Seng Fatt who highlighted the convenience SEED offered employees.
'From the healthcare setup to the government agencies that we have here, it really is a convenience for staff who do not have the time to do what is necessary for them,' he said.
SMG Group People senior general manager Terence Raj said SEED was also about bringing the workplace community together.
'Sometimes we are separated by various floors, and this kind of events bring everybody together.
'It's about encouraging interaction and collaboration between different departments,' Terence added.
During the launch on the first day of SEED 2025, participants were treated to a nostalgic cup of Milo from the popular Milo truck.
Meanwhile, the second day kicked off with a morning physiotherapy session by Alpro and a Nestum giveaway.
SEED 2025 featured vibrant performances by Suria FM and staff along with interactive games like 'Guess the Voice'.
Free goodie bags were also given out to employees at the two-day event.