Caught between tariffs and uncertainty, companies weigh stockpiling strategies
As the trade war's boundaries keep shifting, companies across industries—from luxury goods to electronics and pharmaceuticals—are debating whether to send additional inventory to the United States, despite the uncertainty complicating their decisions.
Some companies moved quickly, shipping goods to the United States even before the additional tariffs announced by former President Donald Trump were scheduled to take effect on April 2. Although the tariffs were later suspended for 90 days, leaving an extra 10% in place for most countries except China, which remains heavily taxed, many businesses had already accelerated their shipments.
French cosmetics company Clarins was among the early movers. According to Lionel Uzan, president of Clarins North America, "We stockpiled enough for three months, which amounts to about $2 million worth of products. Since all our products are made in France, it's not a model that's easily replicated," he said.
Although few companies admit it openly, the trend spans multiple sectors. In March, Swiss watch exports to the United States—the leading market for Swiss watchmakers—rose by nearly 14% compared to the same month last year.
Planning ahead
Ireland, home to many major multinational pharmaceutical companies, offers an even more striking example. In February, Irish exports to the United States surged by 210%, reaching nearly €13 billion, with approximately 90% made up of chemical and pharmaceutical products.
French furniture manufacturer Fermob sells its designer pieces worldwide, with the United States accounting for about 10% of its annual revenue. The company anticipated the situation months in advance, starting preparations following the outcome of the U.S. presidential election.
"We started planning as early as the fall to ramp up production, especially in January and February," said Baptiste Reybier, managing director of Fermob. "We sent about 30% more inventory to the United States."
The shift in strategy is also evident in freight activity. Lufthansa Cargo recently reported "a rise in demand for shipments to the United States," noting that the trade war "prompted companies to accelerate various stages of the supply chain." The company added that similar trends were observed for car shipments from Europe to the United States.
The trend extends to U.S.-origin exports as well. Japanese daily Nikkei recently reported that major Chinese technology companies stockpiled billions of dollars worth of artificial intelligence chips from American chipmaker Nvidia, anticipating new restrictions from Washington on chip sales to China.
Rapidly outdated goods
However, stockpiling does not come without risks. "We have observed this phenomenon, but with a very opportunistic, short-term approach," said Matt Jochim, a partner at consulting firm McKinsey.
Among the biggest concerns is the risk of shipping goods quickly becoming obsolete and getting stuck in warehouses. "In much of the electronics sector, technology evolves so rapidly that it's better to avoid stockpiling outdated chips or devices," Jochim warned. "You have to decide how far to go carefully. Everything is so uncertain. And it's not just about the latest tariffs—the tariff regimes keep changing," he added.
Fermob, for its part, said it moved cautiously. "Otherwise, you're just swapping one risk for another. Stockpiling ties up financing, and there's always the risk of sending the wrong products," Reybier acknowledged.
"Having a local subsidiary, an office, and warehouses made things easier for us," he concluded. "It's too early to tell whether we should have sent even more."
By Marie-Morgane Le Moel, with AFP bureaus
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
an hour ago
- Euronews
Pork, EVs, and diplomatic reset: EU-China trade fight heats up
The road to a diplomatic reset in EU-China relations is paved with escalating tit-for-tat trade measures, casting a shadow over efforts to ease long-standing disputes. On Tuesday, Chinese authorities announced a six-month extension of their anti-dumping investigation into pork imports from the EU, citing the complexity of the case as justification for the delay. Initially launched in June 2024, the probe will now run until the end of the year, targeting more than €1.75 billion in pork exports, particularly from Spain, the Netherlands, and Denmark. The announcement came as Brussels and Beijing are seeking to stabilise relations despite years of friction, exacerbated by US president's trade war against China and a shifting global order. A crucial milestone in this process will be the EU-China summit, now confirmed for the second half of July 2025 in Beijing. But China's extension of the investigation into pork imports show that the trade relationship between the EU and China is still fraught, with each side using sensitive sectors, such as electric vehicles for the EU and agriculture for China, as leverage in their negotiations. Pork is a strategically important product for both sides: China is the world's largest consumer, and EU farmers export significant quantities of offal products like ears, feet, and snouts, which are highly valued in Chinese cuisine but have little value in other markets. Pork is a strategically important product for both sides: China is the world's largest consumer, and EU farmers export significant quantities of offal products like ears, feet, and snouts, which are highly valued in Chinese cuisine but have little value in other markets. However, the pork investigation is viewed less as a genuine trade concern and more as a bargaining chip in wider trade negotiations. The pork probe is widely interpreted as China's response to the EU's recent decision to impose tariffs of up to 45% on Chinese-made electric vehicles (EVs). Brussels argued the tariffs were necessary to counteract state subsidies and prevent market distortion, as Chinese EV manufacturers rapidly increase their presence in Europe. At the time of their announcement, China sharply criticised the EU's EV tariffs as protectionist, warning of 'necessary measures' to defend national interests, signalling that Tuesday's extension of the pork probe might now be part of a broader strategic play. Key discussions on EV tariffs recently took place in Paris, where Chinese commerce minister Wang Wentao met with EU Trade Commissioner Maroš Šefčovič in talks that covered also broader concerns such as rare earth export controls and public procurement access. At the heart of the negotiations is a potential shift from punitive tariffs to a system of minimum prices for Chinese EVs. This approach aims to address the EU's concerns about unfair competition while avoiding outright trade barriers, potentially serving as a model for future high-tech trade frameworks. 'Negotiations for an agreement on a price undertaking, which would then replace the existing duties we have in place, are continuing at both technical and political level,' a European Commission spokesperson confirmed on Tuesday. This latest clash echoes earlier episodes in China-EU trade relations. Last week, the EU hit back with restrictions on Chinese medical device makers, limiting their access to public procurement contracts in response to Beijing's 'Buy China' policy, which disadvantages EU firms in Chinese markets. All these moves reflect an established pattern of reciprocal measures, with both sides targeting politically sensitive industries to gain a negotiating advantage. Another potential flashpoint is China's restriction of rare earth mineral exports, which are critical components for many EU manufacturing sectors. Though initially aimed at the United States, these restrictions have implications for Europe and are now part of a wider toolkit of Chinese leverage. The EU now hopes that these restrictions will soon be lifted and addressed the topic in Paris' talks last week. 'All we have so far is an indication from the Chinese government via a statement by the spokesperson for their Commerce Ministry that they are indeed looking at this issue and that they're going to find a way to address it,' said a European Commission spokesperson on Tuesday. 'As far as we know, nothing has been formally communicated to us in a structured way,' the spokesperson continued, adding that once the bloc receives such communication, it will need time to assess it. Amid the back-and-forth, there have also been signs of goodwill. China recently expanded market access for certain Spanish food products in an apparent signal that it remains open to negotiation. A crucial milestone in this process is the EU-China summit, now confirmed for the second half of July 2025 in Beijing. Both sides hope it will serve as a platform to recalibrate their economic ties and potentially defuse one of the most complex and consequential trade disputes of the decade. The United Kingdom is placing sanctions on far-right Israeli ministers Bezalel Smotrich and Itamar Ben-Gvir, Foreign Secretary David Lammy announced on Tuesday. Lammy said the ministers had "incited extremist violence and serious abuses of Palestinian human rights." Smotrich and Ben-Gvir will have their assets frozen and face travel bans, a move that is expected to be matched by other international allies as well. In a statement, the UK Foreign Office said they are acting "alongside partners Australia, Canada, New Zealand and Norway." Israeli Foreign Minister Gideon Saar called it an "unacceptable decision" and said the cabinet will meet next week to decide on a response. Smotrich and Ben-Gvir have repeatedly called for Israel to conquer Gaza and re-establish Jewish settlements there. Last month, Smotrich said "Gaza will be entirely destroyed" and has campaigned against allowing aid into the territory. Ben-Gvir has also called for the permanent resettlement of Palestinians from the territory. Referring to the construction of settlements in the occupied West Bank, Smotrich said in a post on X that "Britain has already tried once to prevent us from settling the cradle of our homeland, and we will not allow it to do it again. We are determined to continue building." "Extremist rhetoric advocating the forced displacement of Palestinians and the creation of new Israeli settlements is appalling and dangerous,' the statement from the UK Foreign Office said. It also said that "the rising violence and intimidation by Israeli settlers against Palestinian communities in the West Bank must stop." Settlement growth and construction in the occupied West Bank have been promoted by successive Israeli governments stretching back decades, but it has exploded under Netanyahu's far-right coalition, which has settlers in key Cabinet posts. There are now well over 100 settlements and around 500,000 Israeli settlers sprawling across the area. Rights groups argue that the settlements, illegal under international law, are a hurdle to an eventual two-state solution.
France 24
an hour ago
- France 24
Second-hand clothing in France: Out with the new, in with the old
France 05:44 From the show As the French Senate examines an anti-fast fashion bill, we take a look at a more environmentally conscious way of shopping: buying used clothing. In France and elsewhere, the sector is booming as shoppers turn to second-hand shops and online sites to find previously worn bargains. We find out both the upsides, and the downsides, of this growing trend. A programme produced by Amanda Alexander, Marina Pajovic and Georgina Robertson.
Fashion Network
2 hours ago
- Fashion Network
Kering Eyewear acquires Italian lens manufacturer Lenti
Kering Eyewear continues to expand its operations to strengthen its supply chain. The eyewear division of French luxury group Kering has made its third acquisition in less than three months, purchasing Lombardy-based optical lens manufacturer Lenti from Italian group Safilo. The companies did not disclose the value of the transaction. Kering Eyewear describes the deal as 'a key milestone in its industrial development strategy,' providing the opportunity 'to add internal capabilities for the production of Italian-made sun lenses known for exceptional quality, technological innovation, and superior performance,' the company stated in a press release. Entrepreneur Marco Negri founded Lenti in 1996 in Brembate di Sopra, in the province of Bergamo, in partnership with the Safilo Group. The company employs around 100 people and has developed advanced technologies for graphic lenses. It specializes in molding and surface treatments that protect and enhance vision across various applications, including sunglass lenses, visors, lighting components, and protective elements used in the automotive and motorcycle industries. 'We have valued Lenti's products for many years and are proud to welcome the company to Kering Eyewear. It brings an additional area of expertise to our industrial platform of manufacturing capabilities, factories, and, most importantly, outstanding talent,' said Roberto Vedovotto, founder and CEO of Kering Eyewear. Since its creation in 2014, the eyewear division has focused on designing, developing, and selling eyewear, relying on a network of carefully selected production partners. However, the company's rapid growth in recent years—generating €1.6 billion in revenue in 2024—has led it to enhance control over its supply chain by acquiring some of its suppliers. In April, Kering Eyewear acquired Italian manufacturer Visard, which produces optical and sunglass frames using injected plastic, and took a minority stake in Italian company Mistral, known for its acetate frame designs, with the option to complete a full acquisition by 2030.
