Babysitting Apps in Morocco Stir Controversy Amid Changing Social Norms
Rabat – A new wave of babysitting applications is generating heated debate across Morocco as profiles of babysitters, complete with names, photos, age, hourly rates, and past experience, flood online platforms and social media.
While such services mirror global trends in the gig economy, the rise of app-based babysitting in Morocco is stirring controversy over legality, child safety, and shifting gender roles.
Facebook users have been particularly vocal, reacting to screenshots of babysitting profiles that show hourly wages ranging from MAD 100 to MAD 400 or more.
What first sparked curiosity soon turned into a broader debate when many realized that these profiles are not exclusively held by women. Men are increasingly offering babysitting services, challenging deeply ingrained norms about gender and care work in Moroccan society.
Some see the trend as a pragmatic response to modern demands.
Read also: Morocco's Family Code Reforms Address Key Social Issues, Justice Minister Says
As dual-income households become more common and extended family support less accessible, urban families are turning to apps to meet their childcare needs.
'People work long hours now, and not everyone has a grandmother or aunt nearby,' commented one Facebook user. 'We need solutions.'
Yet, concerns abound. The lack of regulation or vetting mechanisms raises serious questions about child protection and the legitimacy of these services.
The debate also touches on broader issues. With more men stepping into traditionally feminized roles, opinions remain divided.
Some applaud this shift, calling it a sign of evolving attitudes toward gender and labor. Others are wary, citing fears over safety and appropriateness, particularly when it comes to entrusting male sitters with young children.
Alongside app profiles, a growing number of Moroccans are using Facebook to post public requests for babysitters, often listing their requirements in detail, preferred gender, age range, location, and experience.
While this demonstrates the growing demand, it also notes the absence of structured, reliable channels for such essential services.
Whether this development is a step forward or a cause for concern remains hotly contested.
Is Morocco ready for an app-based babysitting economy? For now, the country is navigating the delicate balance between modern convenience and social caution. Tags: Babysittingbabysitting appsbabysitting Moroccosocial trends
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