Why Swatch Is Facing Tough Times
Swatch used its skyrocketing revenue to support its more staid, traditional brands while acquiring new ones. But fast forward to today, and the market's changed: phones and smartwatches have undercut low-cost watches, leaving luxury as the main engine for growth. In this Bloomberg Originals mini-documentary, we show how that change hasn't favored Swatch. And a new set of problems, from low sales in China to Donald Trump's tariffs, have made matters even worse.
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