Hollywood's woke blackout: Studios ditch Pride to cash in on conservative America

Russia Today

22-04-2025

The conservative winds that have swept across America since January 20, 2025 have reached all the way to California. Hollywood, once the global capital of progressive values, is rapidly turning its back on the previous narrative. Transgender characters are quietly being cut from scripts, LGBT-themed productions shelved, and studios are shifting toward content with Christian and family-oriented values. Entire projects have been dropped. Others are being rewritten on the fly to avoid positive portrayals of LGBT characters.
Just a year ago, such a reversal seemed unthinkable. Hollywood, which had long been synonymous with 'woke' ideology, appeared firmly entrenched in its liberal agenda. Anti-Trump themes were being churned out with near industrial efficiency, and conservative attempts at counter-programming lacked the budget or reach to compete. In the cultural trenches, liberals were not just winning, they were dominating.
But now, studios are backing off.
The liberal press, already ringing alarm bells, has pinned the blame squarely on Donald Trump. In this rare case, they might have a point.
Following his re-election, President Trump wasted no time in asserting ideological control. He signed executive orders recognizing only two genders, reinstated the ban on transgender individuals serving in the military, and scrapped federal Diversity, Equity, and Inclusion (DEI) guidelines. In the cultural sphere, he made a bold appointment: Brendan Carr, a staunch Trump supporter and co-architect of the 'Project 2025' conservative reform blueprint, was named chairman of the Federal Communications Commission (FCC).
The FCC might seem bureaucratic, but under Carr, it has become a powerful cultural weapon. Investigations were quickly launched into media outlets seen as hostile to Trump. Disney, one of the most vocal progressive corporations, was accused of violating equal opportunity laws through its DEI policies. After making some adjustments, Disney still found itself under pressure, with Carr even threatening to revoke ABC's broadcasting license.
The result? Rapid, widespread self-censorship. Studios aren't backpedaling because they've had a change of heart, they simply don't want to attract the regulatory wrath of Washington. Amazon, led by Jeff Bezos, was ahead of the curve. Bezos cultivated ties with the Trump camp, quietly axed DEI advisors, and began investing only in 'safe' content. The reward? Government scrutiny vanished.
Still, it would be unfair to credit Trump alone for Hollywood's pivot. The shift had begun before the 2024 election, driven by cold economic realities. The traditional business model of cable TV is collapsing. Streaming services, flooded with progressive content, have failed to turn a profit. Worse, many of those 'inclusive' productions have sparked controversy, underperformed at the box office, and alienated large swathes of the audience.
Family-oriented and religious films, by contrast, often require modest budgets and cater to a mainstream audience. Conservative content, it turns out, is not just safer – it's more profitable.
There's also the matter of public fatigue. Americans are tired of being lectured. Box office returns, streaming numbers, and network ratings all tell the same story. Once-dominant liberal cable channels are in freefall. As of December 2024, CNN and MSNBC had lost half their prime-time audiences, plunging to 30-year lows. Fox News, meanwhile, is thriving. So are conservative-leaning podcasters like Tucker Carlson and Joe Rogan, now the dominant voices in America's 'new media' landscape.
None of this is a coincidence. The broader cultural and economic environment in the United States has shifted. Hollywood's liberal monopoly was unsustainable, both financially and ideologically. Trump's return to power merely accelerated a transformation already underway.
Will this rightward turn change the face of global culture? Almost certainly. Will it return Hollywood to its former glory? Time will tell. But what is already clear is that the old narrative is dead – and the new one is being written with a red pen.This article was first published by the online newspaper Gazeta.ru and was translated and edited by the RT team