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How A New Generation Of Doctors Are Using Patients' Own Bodies To Fight Wrinkles And Hair Loss

How A New Generation Of Doctors Are Using Patients' Own Bodies To Fight Wrinkles And Hair Loss

Yahoo7 days ago
Mention the words "Botox"or "filler," and the image conjured in the mind's eye of many is still one of overfilled duck lips, a frozen, expressionless face, or puffed-up pillow cheeks—the artificial appearance of youth. It's why some people still cringe at the idea of surrendering their face to a cosmetic dermatologist. No one wants to look overdone.
Wouldn't it be great, these people may be wondering, if there were alternative treatments that tapped the body's own regenerative processes for softer-looking results? Well, good news: The future is now. Functional medicine doctors are bringing their integrative approach to noninvasive aesthetics, harnessing new technology that uses a patient's own biological material (mostly their blood) and other cutting-edge naturally-derived molecules. Most importantly, these practitioners pride themselves on offering a customized experience that delves deeply into their patients' medical history—not merely an assessment of their visual appearance. 'Comprehensive lab work, an analysis of symptoms, and other diagnostic tools allow us to create a plan that meets you where you are to help you live as vibrantly as possible,' says Raheleh Sarbaziha, MD, an integrative aesthetic physician based in Beverly Hills. It's more like visiting your GP than a dermatologist.
Meet the experts: Raheleh Sarbaziha, MD, is an integrative aesthetic physician based in Beverly Hills. Alexander GolBerg, MD, DO, is a double board-certified functional and aesthetic physician in New York City. Nadia Musavvir, ND, is a licensed naturopathic doctor based in Miami. Steven Williams, MD, is a board-certified plastic surgeon in Oakland, CA and the immediate past president of The American Society of Plastic Surgeons (ASPS).
Yes, many of them are still using muscle relaxing injections like botulinum toxin and hyaluronic acid fillers—after all, they're effective in the right hands—but the focus is on addressing the root cause of the visible signs of aging rather than just masking them with surface-level fixes. Some of these treatments—stuff like PRP, PRF, NAD+, exosomes, and peptides—may be familiar to you. Some may feel completely foreign. Either way, we've got a bird's eye view into all of these advancements from the physicians leading the charge.
Meet the new era of undetectable aesthetics.
The guiding philosophy
For the uninitiated, functional medicine, which has been around for decades, is characterized by a merging of traditional Western practices with personalized lifestyle recommendations that may encompass a supplement regimen, an anti-inflammatory diet, and IV therapy to treat everything from vague concerns like low energy and brain fog to conditions as varied as anxiety, depression, autoimmune disorders like lupus, and seasonal allergies. The goal is to address what's happening below the surface, rather than focusing solely on symptoms, by tapping the body's natural healing processes. 'Functional medicine is about regaining function and supporting the body so it can operate at optimal levels during all stages of life,' says Dr. Sarbaziha. And that approach extends to the health and vitality of your skin and hair: It's about treating the body as a single, integrated system and rejuvenating the entire system at the cellular level. Hair loss, for example, isn't viewed as just a scalp issue. The goal of the functional medicine doctor is to identify what's happening inside the body that's causing the shedding. A significant piece of this puzzle is the idea that when your mitochondria—the energy centers of each cell—are firing on all cylinders, your body functions more efficiently, says Alexander GolBerg, MD, DO, a double board-certified functional and aesthetic physician in New York City. 'When the body can produce sufficient energy and heal properly, it also improves skin health,' he says.
Just as important as optimally functioning mitochondria is a healthy gut. 'This is so key because when the gut is healthy, it's reflected in the skin,' says Dr. Sarbaziha. 'When inflammation is low, hair starts to regrow. When hormones are balanced, your mood, energy, and glow return. Everything in the body is connected, part of the same ecosystem.'
The fact that you'll leave these offices looking better is almost a by-product rather than an end goal. 'As we improve and optimize cellular function, we also improve appearance,' says Nadia Musavvir, ND, a licensed naturopathic doctor based in Miami. 'Reducing systemic inflammation, for example, tends to lead to decreased redness and puffiness and a slower rate of collagen breakdown.'
A new approach to aging.
For the most part, traditional cosmetic treatments performed by a dermatologist or plastic surgeon are focused on improving visible changes that have already occurred. They've got it backward, according to functional medicine doctors. 'With traditional anti-aging procedures, the internal reasons for changes in the skin are not addressed,' Dr. Musavvir says. 'I have patients who've done aesthetic procedures, and although they may look younger than their chronological age, their cellular age is older.'
It's a nuance that's not addressed during a routine Botox appointment, but will likely be the focus of a consult with a functional aesthetics doctor. You'll discuss your skin and hair concerns and goals and, after a physical assessment, be bombarded with questions about your medical history, lifestyle, and current skincare routine. From there, baseline blood work, a hormone panel, and nutrient testing will be ordered to devise a unique-to-you treatment plan. 'We're not trying to simply freeze or fill away the signs of aging; we're working with the body to address them internally too,' explains Dr. Sarbaziha.
That's not to say fillers and neurotoxin injections aren't on the menu—they're just typically combined with regenerative treatments like peptides, polynucleotides, exosomes, and platelet-rich plasma and fibrin (PRP and PRF). 'We want to stimulate collagen, improve blood flow, support skin structure, and reduce inflammation, leading to more harmonious, sustainable results that are rooted in good health—not just cosmetic change,' says Dr. Sarbaziha.
It's an approach that's generating buzz, but not everyone is sold—mostly because the science on some of these newer treatments isn't all that solid. 'It's easy for patients and providers to get swept up in claims about miracles,' says Steven Williams, MD, a board-certified plastic surgeon in Oakland, CA and the immediate past president of The American Society of Plastic Surgeons (ASPS). 'While some of these therapies are backed by rigorous science, others are just wishful thinking. It's important to be honest about the limitations."
The functional aesthetics toolkit.
Though every protocol is different, there are a few things that typically pop up in the repertoire of a functional aesthetics provider. These are a few of the most common, all focused on enhancing the health and appearance of the skin and hair.
Platelet-Rich Plasma (PRP) and Platelet-Rich Fibrin (PRF)
Two of the most popular treatments for enhancing the look of skin and improving hair loss are PRP and PRF. The former is so well-substantiated, it's become commonplace in the offices of traditional cosmetic dermatologists across the country—even Dr. Williams is a fan. Both PRP and PRF involve a simple blood draw, which is then spun down to extract the platelets that are injected into the scalp or face to do their job. While they can be done on their own, PRP and PRF are often used along with microneedling and laser tightening to help speed up the healing process.
PRF is considered a second-generation platelet concentrate technology, and research shows it can produce higher levels of tissue-regenerating growth factors that are released in a more prolonged way. While four PRP or PRF treatments are typically recommended to combat hair loss, 'results for thinning can be seen after the second treatment, with hair quality changes normally setting in around the three- to six-month mark,' says Dr. GolBerg.
When it comes to skin, both are known to stimulate collagen and elastin and can be used under the eyes to help brighten and in the cheeks, temples, and nasolabial folds for more fullness. 'PRP floods the tissue with growth factors that signal repair, boost collagen production, and improve skin texture,' says Dr. Williams. 'It's not magic; it's cellular logistics. If you want skin that glows, this is where to start.'
Exosomes
Think of these extracellular vesicles, which can be derived from human stem cells or biomimetic plant material, as tiny shuttles that travel deep into skin where they help cells communicate with one another to stimulate growth and healing. Rich in growth factors, exosomes can be used on the scalp to encourage thicker, healthier hair, or to improve skin quality. For the most part, they're injected (or used topically) alongside microneedling, PRP, or PRF. But note: Exosomes are not FDA-approved, so they remain a somewhat ambiguous area in the world of aesthetics.
NAD+
An abbreviation for nicotinamide adenine dinucleotide, NAD+ is often referred to the ultimate anti-aging IV cocktail remedy. It's a coenzyme that's present in all the cells in our body, and research shows it assists with energy production, DNA repair, and overall cellular health. It also naturally declines with age, which is why functional medicine doctors try to get more into the body in the form of IV drips, topical products, and supplements. The theory goes that 'by optimizing NAD+ levels, cellular health and function are restored, which is reflected by less collagen breakdown, fewer gray hairs, and reduced hair loss,' says Dr. Mussavir.
While many of these therapies are used on their own, another key tenet of the functional aesthetic philosophy is to stack or combine regenerative treatments to produce more dramatic results. Dr. GolBerg's Signature Lift, for example, relies upon a combination of Botox, collagen-stimulating PDO threads, and PRF to sculpt, lift, tighten, and rejuvenate. He insists the results are comparable to a surgical facelift—without the downtime.
The future is bright (and firm).
If any—or all—of this sounds appealing, it's important to find a vetted expert. 'A practitioner who doesn't know what to look for will just recommend the buzziest supplement or treatment and get limited results,' says Dr. Musavvir. That's why it's crucial to find someone qualified, experienced, and educated in functional and aesthetic medicine. Many functional aesthetic therapies are still in their infancy and not FDA approved, so it's important to grill your provider about the science to find someone who uses these treatments responsibly.
And while the crossroads of aesthetic and functional medicine are still being paved, the promise of natural-looking results by less invasive means is appealing—and is changing the way many people look at cosmetic tweaks. 'At the very least, it's clear to me that people want more than just filling, cutting, and freezing,' says Dr. Williams. But, he cautions, buyer beware: 'In a world that thrives on innovation, it's tempting to chase the new thing. But when it comes to your face, stick with what's been proven—people deserve results rooted in evidence, not alchemy."
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FengShui Bracelet Reviews: Unboxing the Black Obsidian Bracelet
FengShui Bracelet Reviews: Unboxing the Black Obsidian Bracelet

Time Business News

time2 days ago

  • Time Business News

FengShui Bracelet Reviews: Unboxing the Black Obsidian Bracelet

As a student in the United States, I constantly look for ways to enhance my learning, stay focused during exams, and reduce the anxiety that comes with demanding coursework and future ambitions. That's when I came across the Feng Shui Bracelet. While it may sound mystical to some, incorporating ancient wisdom with modern aspirations has proven surprisingly rewarding. After several months of wearing a Feng Shui Bracelet, I am excited to share a comprehensive review on how this small accessory can support educational success, sharpen focus, and help achieve greater personal clarity. A Feng Shui Bracelet is a wrist accessory inspired by the principles of Feng Shui—an ancient Chinese practice focused on energy flow (Qi), balance, and harmony in one's life. These bracelets are often crafted from natural stones, crystals, or beads, each selected for its symbolic significance and supposed energetic properties. 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The world nearly beat polio. But fake records, an imperfect vaccine and missteps aided its comeback
The world nearly beat polio. But fake records, an imperfect vaccine and missteps aided its comeback

CNN

time2 days ago

  • CNN

The world nearly beat polio. But fake records, an imperfect vaccine and missteps aided its comeback

For the past decade, Sughra Ayaz has traveled door to door in southeastern Pakistan, pleading with parents to allow children to be vaccinated against polio as part of a global campaign to wipe out the paralytic disease. She hears their demands and fears. Some are practical – families need basics like food and water more than vaccines. Others are simply unfounded – the oral doses are meant to sterilize their kids. Amid rampant misinformation and immense pressure for the campaign to succeed, Ayaz said, some managers have instructed workers to falsely mark children as immunized. And the vaccines, which must be kept cold, aren't always stored correctly, she added. 'In many places, our work is not done with honesty,' Ayaz said. The World Health Organization and partners embarked on their polio campaign in 1988 with the bold goal of eradication — a feat seen only once for human diseases, with smallpox in 1980. They came close several times, including in 2021, when just five cases of the natural virus were reported in Pakistanand Afghanistan. But since then, cases rebounded, hitting 99 last year, and officials have missed at least six self-imposed eradication deadlines. Afghanistan and Pakistan remain the only countries where transmission of polio — which is highly infectious, affects mainly children under 5, and can cause irreversible paralysis within hours – has never been interrupted. The worldwide campaign has focused most of its attention and funding there for the past decade. But in its quest to eliminate the disease, the Global Polio Eradication Initiative has been derailed by mismanagement and what insiders describe as blind allegiance to an outdated strategy and a problematic oral vaccine, according to workers, polio experts and internal materials obtained by The Associated Press. Officials have falsified vaccination records, selected unqualified people to dole out drops, failed to send out teams during mass campaigns, and dismissed concerns about the oral vaccine sparking outbreaks, according to documents shared with AP by staffers from GPEI – one of the largest and most expensive public health campaigns in history, with over $20 billion spent and nearly every country in the world involved. In Afghanistan and Pakistan – which share a border, harbor widespread mistrust of vaccines, and have weakened healthcare systems and infrastructure – local staffers like Ayaz have for years flagged problems to senior managers. But those issues, along with concerns by staffers and outside health officials, have long gone unaddressed, insiders say. Officials tout the successes – 3 billion children vaccinated, an estimated 20 million people who would have been paralyzed spared – while acknowledging challenges in Pakistan and Afghanistan. Remote villages are hard to reach, some cultural and religious authorities instruct against vaccination, and hundreds of polio workers and security staff have been killed because of their alignment with a Western-led initiative. Dr. Jamal Ahmed, WHO's polio director, defended progress in those two countries, citing workers' tailored response in resistant pockets. 'There's so many children being protected today because of the work that was done over the past 40 years,' he said. 'Let's not overdramatize the challenges, because that leads to children getting paralyzed.' Ahmed said he believes authorities will end the spread of polio in the next 12 to 18 months. Its latest goal for eradication is 2029. The campaign says about 45 million children in Pakistan and 11 million in Afghanistan must be vaccinated this year. Children typically need four doses of two drops each to be considered fully immunized. Dr. Zulfiqar Bhutta, who has served on advisory groups for WHO, the Gates Foundation and others, said campaign officials should listen to the criticism of its tactics. 'Continuing blindly with the same strategies that we have relied on since eradication began is unlikely to lead to a different result,' he said. Internal WHO reports reviewing vaccination drives in Afghanistan and Pakistan over the past decade – given to AP by current and former staffers – show that as early as 2017, local workers were alerting significant problems to senior managers. The documents flagged multiple cases of falsified vaccination records, health workers being replaced by untrained relatives and workers improperly administering vaccines. On numerous occasions, WHO officials noted, 'vaccinators did not know about vaccine management,' citing failure to keep doses properly cold. They also found sloppy or falsified reporting, with workers noting 'more used vaccine vials than were actually supplied.' According to an August 2017 report from Kandahar, Afghanistan, local government authorities and others interfered in choosing vaccinators, 'resulting in the selection of underage and illiterate volunteers.' Vaccination teams worked 'in a hurried manner,' reports said, with 'no plan for monitoring or supervision.' A team in Nawzad, Afghanistan, covered just half of the intended area in 2017, with 250 households missed entirely. Village elders said no one visited for at least two years. Vaccine workers and health officials in Afghanistan and Pakistan confirmed the issues in the documents and told AP it's hard for campaign leadership to grasp the difficulties in the field. Door-to-door efforts are stymied by cultural barriers, unfounded stories about vaccines, and the region's poverty and transience. 'Most of the time when we go to vaccinate and knock on the door, the head of the house or the man is not at home,' said one worker, speaking on condition of anonymity because they weren't authorized to talk to the press. 'Many people find it offensive that a stranger knocks on the door and talks to a woman.' Some workers find families have moved. Occasionally, they say, the encounter abuse. 'We have shared these problems with our senior officials,' the worker told AP. 'They know about it.' In an email response to AP's questions about officials' knowledge of the issues, WHO polio director Ahmed noted 'operational challenges' in Afghanistan and Pakistan and said the program has 'robust monitoring and evaluation processes.' Worker Ayaz described 'fake finger marking' — placing the ink used to show a child is vaccinated on their pinky even when no vaccine has been given. 'There is so much pressure,' Ayaz said. Before the first polio vaccine was developed in 1955, the disease — spread mostly from person to person, through contaminated water and via fecal particles — was among the world's most feared, paralyzing hundreds of thousands of children annually. People avoided crowded places during epidemics, and hospital wards filled with children encased in iron lungs after the virus immobilized their breathing muscles. Polio is mainly spread when people are exposed to water infected with the virus. In countries with poor sanitation, children often become infected when they come into contact with contaminated waste. WHO says that as long as a single child remains infected, kids everywhere are at risk. Eradication demands near-perfection – zero polio cases and immunizing more than 95% of children. But public health leaders and former WHO staffers say campaign efforts are far from perfect, and many question the oral vaccine. The oral vaccine – proven to be safe and effective — has been given to more than 3 billion children. But there are some extremely rare side effects: Scientists estimate that for every 2.7 million first doses given, one child will be paralyzed by the live polio virus in the vaccine. In even rarer instances, the live virus can mutate into a form capable of starting new outbreaks among unimmunized people where vaccination rates are low. Worldwide, several hundred vaccine-derived cases have been reported annually since at least 2021, with at least 98 this year. Most public health experts agree the oral vaccine should be pulled as soon as possible. But they acknowledge there simply isn't enough injectable vaccine — which uses no live virus and doesn't come with the risks of the oral vaccine — to wipe out polio alone. The injectable vaccine also is more expensive and requires more training to administer. More than two dozen current and former senior polio officials told AP the agencies involved haven't been willing to even consider revising their strategy to account for some of the campaign's problems. Dr. Tom Frieden, a former director of the U.S. Centers for Disease Control and Prevention who sits on an independent board reviewing polio eradication, said it would be impossible to eliminate polio without the oral vaccine. But he's urged authorities to find ways to adapt, such as adopting new methods to identify polio cases more quickly. Since 2011, he and colleagues have issued regular reports about overall program failures. 'There's no management,' he said, citing a lack of accountability. Last year, former WHO scientist Dr. T. Jacob John twice emailed WHO Director-General Tedros Adhanom Ghebreyesus calling for a 'major course correction.' John shared the emails with AP and said he's received no response. 'WHO is persisting with polio control and creating polio with one hand and attempting to control it by the other,' John wrote. In his response to AP, WHO polio director Ahmed said the oral vaccine is a 'core pillar' of eradication strategy and that 'almost every country that is polio-free today used (it) to achieve that milestone.' 'We need to step back and really care for the people,' he said. 'The only way we can do that in large parts of the world is with oral polio vaccine.' Ahmed also pointed to the success WHO and partners had eliminating polio from India, once considered a nearly impossible task. In the four years before polio was wiped out there, health workers delivered about 1 billion doses of the oral vaccine to more than 170 million children. Today, nearly all of the world's polio cases – mostly in Africa and the Middle East – are mutated viruses from the oral vaccine, except for Afghanistan and Pakistan. Scott Barrett, a Columbia University professor, called for an inquiry into how things went so wrong – particularly with a failed effort in 2016, when authorities removed a strain from the oral vaccine. They miscalculated, leading to outbreaks in more than 40 countries that paralyzed more than 3,000 children, according to an expert report commissioned by WHO. Last year, a mutated virus traced to that effort paralyzed a baby in Gaza. 'Unless you have a public inquiry where all the evidence comes out and WHO makes serious changes, it will be very hard to trust them,' he said. With an annual budget of about $1 billion, the polio initiative is among the most expensive in all of public health. This year, the U.S. withdrew from WHO, and President Donald Trump has cut foreign aid. WHO officials have privately admitted that sustaining funding would be difficult without success. Some say the money would be better spent on other health needs. 'We have spent more than $1 billion (in external polio funding) in the last five years in Pakistan alone, and it didn't buy us any progress,' said Roland Sutter, who formerly led polio research at WHO. 'If this was a private company, we would demand results.' Villagers, too, have protested the cost, staging hundreds of boycotts of immunization campaigns since 2023. Instead of polio vaccines, they ask for medicine, food and electricity. In Karachi, locals told AP they didn't understand the government's fixation on polio and complained of other issues — dirty water, heroin addiction. Workers are accompanied by armed guards; Pakistani authorities say more than 200 workers and police assigned to protect them have been killed since the 1990s, mostly by militants. The campaign also is up against a wave of misinformation, including that the vaccine is made from pig urine or will make children reach puberty early. Some blame an anti-vaccine sentiment growing in the U.S. and other countries that have largely funded eradication efforts and say it's reaching even remote areas of Afghanistan and Pakistan. In suburban southwest Pakistan, Saleem Khan, 58, said two grandchildren under 5 were vaccinated over his family's objections. 'It results in disability,' said Khan, without citing evidence for his belief. 'They are vaccinated because officials reported our refusal to authorities and the police.' Svea Closser, professor of international health at Johns Hopkins University, said Pakistan and Afghanistan were less resistant to immunization decades ago. Now, people are angry about the focus on polio and lack of help for diseases like measles or tuberculosis, she said, spurring conspiracy theories. 'Polio eradication has created a monster,' Closser said. It doesn't help, she added, that in this region, public trust in vaccine campaigns was undermined when the CIA organized a fake hepatitis drive in 2011 in an attempt to get DNA and confirm the presence of Osama bin Laden or his family. Workers see that continued mistrust every day. In a mountainous region of southeastern Afghanistan where most people survive by growing wheat and raising cows and chickens, a mother of five said she'd prefer that her children be vaccinated against polio, but her husband and other male relatives have instructed their families to reject it. They believe the false rumors that it will compromise their children's fertility. 'If I allow it,' the woman said, declining to be named over fears of family retribution, 'I will be beaten and thrown out.'

Would you spend $5,000 to remove your eye bags?
Would you spend $5,000 to remove your eye bags?

Business Insider

time2 days ago

  • Business Insider

Would you spend $5,000 to remove your eye bags?

Two years ago, Emily Gordon began taking note of her under eyes. They'd become increasingly prominent, puffy yet hollow, making her feel like she looked "exhausted" and "old" at just 27. At first, she thought sleep, paired with a clean diet and proper skincare regimen, was the solution. Regardless of her efforts, though, the bags persisted. "I'd wake up in the morning, I would see the eye bags, and I would try to avoid mirrors as much as possible," she said. That was until Gordon stumbled upon other women with the same eye bags on TikTok. Instead of just venting about them, they were documenting their lower blepharoplasty, a 90-minute, $5,000 procedure to permanently remove excess skin, fat, or muscle in the lower eyelid — also known as their under-eye bags. Four months later, she got her own bags removed. Now, Gordon loves her appearance — especially her smooth under eyes. "I have no eye bags, my under-eye area looks great, nice and smooth," she said. "I just felt on top of the world and just so happy that I decided to do it in the first place." Gordon is more than two decades younger than the average blepharoplasty patient, who's typically in their 50s and 60s, according to recent data from the American Society of Plastic Surgeons (ASPS). Still, she isn't an anomaly — Gordon is one of a growing number of women opting for the procedure before turning 30. "A lot of the patients were 30s, 40s, and older. Now, we are seeing more 20s, 30s," said Dr. Pradeep Mettu, a North Carolina-based oculofacial plastic surgeon who specializes in the procedure. "There's no doubt it's shifted to even younger than it was before." Blepharoplasty, or eyelid surgery, is one of the most popular cosmetic procedures in the United States, and it's only becoming more common. Reports from the ASPS, which use yearly surveys of thousands of board-certified physicians and data from a national plastic-surgery database, reveal the procedure's frequency rose about 18% from 2019 to 2023 alone. Although it's long been a favorite of those over 50 to discreetly address signs of aging, lower blepharoplasty is now growing in popularity among women in their 20s who, like Gordon, are hoping to look more fresh-faced and youthful. The twentysomething blepharoplasty boom Smooth, airbrushed undereyes have been en vogue since far before the invention of filters and Facetune. Concealer advertisements from the 1950s even showed models miraculously aging in reverse after the product was applied to camouflage their dark circles. "We don't want to look tired, stressed, sad, or vulnerable," said Dr. Jeffrey Spiegel, a top Boston plastic surgeon. "All these things are read in the eye." For many 20-somethings opting for the procedure, their undereyes are congenital — meaning they are essentially "born with eye bags," said Mettu. "I see patients commonly in their 20s that tell me 'I've had this my whole life,'" Dr. Ivan Vrcek, a Dallas-based oculoplastic surgeon, said. "It's not about age, it's about anatomy. You could be 50 and not have the problem, or you could be 25 and have the problem worse than a 50-year-old." Although no amount of eye cream or lasers can counteract the genetics responsible for eye bags, surgery can for many. The option has become increasingly attractive as the pendulum swings away from injectables — filler use increased by just 1% in 2024, according to the ASPS — and toward long-lasting procedures. This permanence was what drew Gordon to lower blepharoplasty — she wasn't interested in "Band-Aid" approaches like filler or platelet-rich plasma (PRP) injections. Both require multiple sessions and thus, payments. Filler can run you anywhere from $500 to $1,500 per syringe, and PRP can range from $500 to $2,000 per session of which providers recommend doing at least three. Meanwhile, the average cost of a lower blepharoplasty can be about $5,100 — and it's typically a one-time procedure. In total, Gordon paid $9,500 all-in for her lower blepharoplasty (nearly $900 was for the general anesthesia, under which most surgeons perform the procedure), which she paired with a CO2 laser to tighten and a fat transfer to plump the area — a number that, while high to some, made sense to her. "I was like, 'Oh my gosh, that's a lot of money,'" said Gordon. "But if I were to consider if I did under-eye filler and I would get it touched up once a year for the rest of my life, that, to me, sounded like way more money than doing a surgery." Plus, because the procedure is often done transconjunctivally (meaning the incision is made inside the eyelid), patients typically experience bruising and slight swelling, but no visible scarring, and pain that is often manageable with over-the-counter medications and ice. Immediately after her procedure, besides a haze from the anesthesia, Gordon said she felt "zero pain." "Even the next couple days, I had no pain on my face, which most people are shocked to hear." Most patients are back to work in a week, said Vrcek. "Oftentimes, it's impossible to tell that someone actually had the blepharoplasty," said Chicago-based oculofacial plastic surgeon Dr. Paul Phelps. Lower blepharoplasty's new demographic Vrcek said lower blepharoplasty's popularity has "exploded" in his practice within the past five years. Of the 12 lower blepharoplasties he averages each week, he estimates that half are done on women in their 20s and 30s. Spiegel, a top Boston plastic surgeon, added that he'd seen five patients under the age of 30 for blepharoplasty consultations recently. Mettu said he's seeing a lot more lower-blepharoplasty patients between the ages of 20 and 29 than he has in the past two years — and his youngest is a 20-year-old who traveled to him for this procedure in June. "It is kind of an old-school mindset of, 'This person is too young for surgery,'" said Mettu. "As long as someone's 18 and older, and is cognitively able to have an informed discussion … then I think if they're a good candidate, surgery is reasonable." Lower blepharoplasty's rising popularity is partially thanks to the social media content being posted about it. Gordon's videos on her surgery, for example, have over 7 million views. In 2024, then-28-year-old influencer Madeline White chronicled her experience in several videos, which have garnered almost 14 million views. And since being posted in January, 26-year-old content creator Jas Anahis 's videos about her lower blepharoplasty, done by Mettu, have been viewed over 11 million times. Mettu said he received over 10 consultation requests within 24 hours of Anahis's first video being posted, then more in the weeks that followed. "Many young people didn't realize that lower blepharoplasty was an option for them," he said. "When a popular video comes up, or a transformation video, people see that and they realize what's possible." One of those women was 27-year-old Sugelly Machado. In March, she drove from Connecticut to North Carolina for her lower blepharoplasty with Mettu after coming across Anahis's videos while researching the procedure. "I don't see it as plastic surgery. I just see it as an enhancement." Sugelly Machado, who got a lower blepharoplasty at 27 "I was like, 'I'm getting it,'" Machado said after seeing her video. "There was no doubt in my mind." Machado's eye bags were genetic, and given her age, she knew she didn't want to wait another 20 years to address them. Despite being confident, she said they were her only insecurity. Pre-surgery, she recalls rarely leaving the house without fake lashes or posting on social media without a filter to hide them. "My friends would always be like, 'Oh, your eyes are so puffy,' or 'You look so tired,'" Machado said. "And I'm like, 'I'm not tired. I got eight hours of sleep. I don't know what to tell you.'" Now, three months post-op, Machado has zero regrets. "I can leave the house without putting on makeup," she said. "I genuinely feel beautiful." Machado also shared her blepharoplasty experience on her TikTok account. A video of her before-and-after garnered more than 1.4 million views, and many commenters looked for the details of what she had done. And although she said her goal is never to convince any of her followers to get surgery, sharing the details of her lower blepharoplasty felt different. "I don't see it as plastic surgery," she said. "I just see it as an enhancement." Our eyes matter — a lot The amount of time spent looking at ourselves — in real life and online — is another motivator for these women, said Spiegel. This was the case for 30-year-old Kiana Robinson, who, despite first noticing her "puffy" eye bags back in 2017, hadn't considered surgery until she started working a remote job that required frequent video calls. "I was in a very high-demand job," she said, "and I feel like people were like, 'Are you OK?' 'Have you been crying all night?'" When eye creams and heavy hydration didn't minimize the appearance of her eye bags, Robinson went to Mettu to ask about filler. He suggested lower blepharoplasty instead. She had it done in April. Three months after her surgery, Robinson describes the mental and physical difference as "night and day." "When you see that change, you feel younger," she said. "Perception-wise, you feel healthier." It's no surprise Robinson feels this way — eyes are one of the first areas of the face to show signs of aging. Eye bags rarely shrink with age (or a daily-use serum), and this is especially true for congenital ones, which can worsen with age. "I'm not going to be miserable for 30 years and then determine, 'Maybe I'll look into it," Machado said about her decision to get the procedure in her 20s. "I feel like if the ladies in their 50s had all the resources that we had, they would have done it in their 20s as well." Although younger patients are increasingly showing up for consultations, surgeons note they aren't always agreeing to perform the procedure. "I spend a lot of time telling people, 'You look good, you look normal, you are healthy,'" said Spiegel. "'Ignore what you're seeing online.'" Given the sensitive nature of eyes and their functionality, lower blepharoplasty carries inherent risks — including dry eye and vision changes — which is why surgeons urge prospective patients to do their research. It's also important to rule out potential health issues, like sleep apnea or allergies, which can contribute to prominent eye bags. "People need to be aware that those underlying issues and self-confidence are things that should be worked on in conjunction, and not hanging their whole hat on surgery," Phelps said. Though the procedure has been known to promise long-term results, Phelps also cautions that, as with any surgery, people should be aware of how they're treating their body afterward. For the first two weeks, surgeons typically recommend avoiding strenuous physical activity, alcohol consumption, and makeup. "If you don't take care of your body, you may have a problem with longevity," Phelps said. "But for a person who's taking good care, as they should be, it should last basically forever." Now 29, Gordon is in the midst of planning her 2026 nuptials — an event she is happy to have gotten her surgery done before. "I'm not going to be nervous about my wedding pictures or how my bags look," she said. "Now I'm thinking about a boob job, but that's a different story."

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