Juicy Couture launches first India EBO in Lucknow
The new store showcases Juicy Couture's latest collections including velour suits, lingerie, handbags, hair accessories, luggage, and other lifestyle pieces, the brand announced in a press release. With bold colour palettes and youthful designs, the offering is designed to appeal to Gen Z, fashion-forward shoppers seeking a blend of glamour and comfort.
'We are delighted to bring Juicy Couture to the Royal City of Lucknow, marking a key milestone in our strategic retail expansion,' said Nabendu Chakraborty, chief operating officer at Brand Concepts Ltd, in a press release. 'The exclusive sundowner, along with a curated fashion show, was a fitting launch to showcase the brand's bold and aspirational identity. With this launch, we continue our commitment to delivering premium global fashion experiences tailored for the discerning Indian consumer.'
The store launch was marked by a wine and cheese event and fashion showcase attended by influencers, media, and local celebrities. Juicy Couture's expansion is part of a broader strategy by Brand Concepts Ltd., in partnership with Authentic Brands Group, to introduce international fashion brands to key Indian markets.
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