TV networks want in on your ‘watercooler moment.' In fact, they're trying to re-create it

Los Angeles Times

4 days ago

In an age of changing media consumption (and work-from-home) habits, the phrase 'watercooler television' may be something of an anachronism. But as anyone following shows like 'The White Lotus' can tell you, discussing, dissecting and debating hit series never goes out of style.
And of all networks, HBO knows how best to capitalize on such buzzed-about moments: The network's 'Inside the Episode' programs have long offered viewers the chance to process shocking plot twists and jaw-dropping deaths. That's where viewers of Season 3 got to hear creator Mike White break down everything from Saxon and Lochlan's drunken exploits to Chelsea and Rick's doomed ending.
'Shows like this are the new watercooler moment,' says Emmy nominee Natalia Echeverria, a creative director at HBO and an executive producer of 'The White Lotus: Unpacking The Episode.' 'We try to anticipate what beats from the episode people will be talking about and then we dive in, giving audiences an inside peek only we can provide.'
Owing a debt to post-episode talk shows like 'The Talking Dead' and podcasts like 'Private Joke: The Official How I Met Your Mother Podcast' and 'The Good Place: The Podcast,' such companion series, now commonplace across platforms, have risen in popularity in the last decade. This year, in fact, they make up the entirety of the short form nonfiction or reality series Emmy category.
Projects like 'Making of: The Last of Us' and 'Adolescence: The Making of Adolescence' (also nominated) necessarily straddle the line between creative and marketing. They're meant to bridge the gap between a show and its fandom. But, in borrowing the familiar format of making-of documentaries, DVD bonus featurettes, even episodic reviews or recaps, they insist on a vision of television as an art worthy of discussion and dissection.
'I think of these pieces like the movie theater parking lot after a film,' says Badger Denehy, an Emmy-nominated executive producer of 'Making of: The Last Of Us' and an HBO creative director. 'They remind me of that moment when you turn to your friend and dive into all the biggest moments you just watched. It's my favorite type of project because we get to create something for fans as huge fans of the programming ourselves.'
For Shannon Ryan, president of marketing for Disney Entertainment Television and an Emmy nominee for 'Only Murders in the Building: Unlocking the Mystery,' the decision to produce the show was driven by a desire to better serve fans of the hit Hulu comedy.
'These short-form series offer fans a peek behind the curtain to hear directly from the talented people that bring the show to life,' she says. 'And for our creators, this is a meaningful way to share more with the fans, give insight into their work, share some entertaining — and often hilarious — behind-the-scenes stories, and also spotlight some of the critical crew members that make every episode of the show so special.'
To 'The Last of Us' viewers, there was likely no bigger moment this season than 'Through the Valley,' the jaw-dropping second episode. Fans looking for insights on how that action-packed tragic set piece was orchestrated had to look no further than 'Inside Episode 2,' where director Mark Mylod, co-creator Craig Mazin and star Pedro Pascal spoke about shooting Joel's untimely and quite gruesome death.
Boasting more than 710,000 views on YouTube alone, that featurette showcased both the artistry behind such a high-octane hour of television (with talk of prosthetics and wintry shooting conditions) and candid reflections from cast members about the emotional fallout the episode would undoubtedly create.
The history of this Emmy category alone tracks the increased investment from streamers and networks in this kind of programming. Past nominees have included behind-the-scenes series tied to everything from '30 Rock' and 'American Horror Story' to 'RuPaul's Drag Race' and 'Pose.' And the last two winners ('Succession: Controlling the Narrative' and 'Shōgun — The Making of Shōgun') prove that the industry is similarly invested in (and impressed with) them, in turn.
John Wilhelmy, Emmy-nominated creative director of 'Hacks: Bit by Bit,' notes that short-form projects now must be produced so they can exist across different platforms. 'Certain stories within the conversation lend themselves well to TikTok and [Instagram] Reels, so we'll pick those out and optimize them editorially,' he says. 'They're often funny outtakes or quick stories that we'll post on those platforms alongside the full-length episodes hitting HBO Max and YouTube.'
In an era where fan-driven episode recaps, YouTube reaction videos and TikTok explainers contribute greatly to a show's success in an increasingly fractured media ecosystem, these projects suggest a way to positively harness that engagement in a way that still puts TV creators front and center.
Echeverria puts it more simply: 'Fan-made content has a huge place, but there's nothing like seeing how the sauce is made from the chefs themselves.'